We may have lost our electricity, but we certainly did not lose power as our web design company's office is still moving full steam ahead! The power outage that hit Chicago with Monday's storm left our office on Chicago's north side dark, muggy and ever so quiet without the hum and buzz of the computers. So we packed up and got to work at Sandy's house, where sandwiches, pop, chips and a very popular pasta salad awaited us. The whole situation reminded me of a recent post on brand strategy that discussed how your company's brand should carry over into every aspect of your business. What a great example this makes! We often talk about the "Sandstorm Way" around the office—which refers to ensuring any aspect of a project is up to our professional standards. Because this is at the core of who we are, it's a key part of our brand. And isn't this a perfect manifestation of the Sandstorm brand in the culture of the company? Electricity or not, we are still committed to delivering the strategic and creative results we're known for.
Some people like to put their brand identity on business cards and letterhead, others prefer choppers. That’s right—choppers. One of our partners, Aaron Equipment, got a custom branded bike from Orange County Choppers and appeared on their TLC show American Choppers. The bike now sits proudly at their Bensenville headquarters. Of course, after visiting their office and seeing the bike, we had to take pictures. And who wouldn’t? This is really a great example of creative marketing—getting your brand out there by connecting with your audience on their interests. Now that summer is in full swing in Chicago and the festivals have taken over the weekends, it’s a perfect time to get creative with your marketing. And “creative” could be anything from a custom chopper to a clever sidewalk chalk stencil. If you need a little help brainstorming some creative marketing ideas, let Sandstorm Design give you hand!
Your logo is not your brand. This is a common refrain from designers that combats the common misconception that all you need for a brand is a logo. Our Creative Director, Janna Fiester, shared an article with the rest of the team recently that talked about building an unforgettable brand outside of the logo. It makes a great point that we wholeheartedly agree with. Now this doesn’t mean the logo isn’t important (it is!), but there are definitely other factors to consider when it comes to your brand identity—copy being one of them.
A recognizable voice and tone is as important to the brand identity as the logo. Think about Allstate, for example. You always know an ad is theirs long before you see their logo. That’s the brand in the copy. On your web site, blog, brochure and other marketing materials, the copywriting should capture your differentiator in the marketplace. Your content should reflect any marketing objectives and initiatives currently in place. (Are you reaching out to new audiences or offering new services? Is your voice changing to speak more directly to these new objectives?) And, of course, the voice and tone should be consistent.
To insure we build a complete brand, our copywriters are vital members of the marketing and creative teams here at Sandstorm Design. They work directly with designers during the branding phases, giving each company’s unique identity a unified presence—in the visual elements, the marketing copywriting, and everything in between.
MIT has challenged students all over the world to give their best elevator pitch with the YouPitch Contest. This is the first year they've taken the elevator pitch competition to YouTube, requiring students to upload 60-second elevator pitches to compete to win $2000 and international glory. The winner was announced on Facebook, and will receive their award at the grand finale show on May 11 at MIT’s Kresge Auditorium.
So, what makes an elevator pitch good enough to win a contest—or for many of us, good enough to win business? First off, it should be conversational. It should clearly point out the need you are filling, the competitive solution you are offering, and how the solution will be carried out. And it should be short, sweet, and to the point. The student competition at MIT called for 60-second pitches. At Sandstorm Design, we do ours in 30… but maybe our elevators are just faster here in Chicago!
You never know what opportunities could be opened with the right pitch. Whether the challenge is a competition or a new client, this part of marketing is always fun and exciting. Learn more about our take on marketing strategy.
Check out our favorite marketing elevator pitches from MIT’s YouPitch contest:
Back in September, Kevin Thau, Twitter’s VP for business and corporate development, announced that Twitter is not a social network. This got a lot of buzz in the blog (and micro-blog) community, but clearing up the labeling of Twitter is most relevant for people not familiar with it. They're the ones who don't know what it is. And if you come into it with a social network/Facebook mindset, you’ll only get frustrated and feel disappointed. Only Facebook can do Facebook. You have to approach this part of your social media strategy with a Twitter mindset.
So, what is the Twitter mindset? What do you DO on Twitter? It's very simple:
- Share – Facebook is about sharing who you are, Twitter is about sharing what you’ve found. Use bitly, tinyurl or any of the other little link web sites to share the articles, blogs and web sites you like, and add a little comment about why.
- Reply – While it might not be a social network, Twitter is a social place. Engage in conversation. It’s fun and easy!
- Retweet – If you simply want to pass along a tweet you found interesting without adding a comment, click the retweet option. You can also retweet the traditional way, by copying and pasting it, and adding “RT @(insert author’s username)” in front. In the few characters that are left, add your own commentary.
The best advice is to just dive in. Once you see how others are tweeting, you’ll get it. And don’t forget to follow our Chicago marketing firm @SandstormDesign!
Twitter has reached almost 200 million accounts, and has just added its seventh language – Korean. As Twitter expands worldwide, so does the opportunity for you to grow your business just as far.
Twitter will become increasing vital for networking and maintaining relationships with your overseas contacts, just as well those in the States. On top of that, it offers another valuable (and free) avenue for marketing your brand online (in seven languages, perhaps?). As you know, we kind of have a thing for marketing and branding.
If your company doesn’t already have an account, get one. And if you have one but you’re not using it, start now. If there were ever a time to jump on a bandwagon, this is it.
Sandstorm Design is thrilled to kick off the new year by launching a new web site and brand for Gregg Communications! What started with a web site has grown into a full on partnership to reinvent Gregg’s brand. And it has been so wonderful to have a client as enthusiastic about the process as we are! With a new website and identity, the Gregg brand is now aligned with the quality service and expertise of their staff. We are so proud to announce this launch and look forward to more growth with Gregg!
Congratulations Sandstorm! We submitted an inspirational quote for the 2011 Woman's Advantage Calendar and from over 5,000 submissions, our marketing firm's quote (and internal company philosophy) was chosen. Woo hoo!
Our inspirational quote will appear on our own calendar page (September 22) with our company name and url. What a great way to increase our visibility and get a little free publicity. I love PR and marketing, and I love to win. This is such an honor. And a fun way to share a little insight about our marketing firm and the people who work here.
So you might be wondering, what was our winning quote and inspiration: "To become an exceptional leader, take the time to help others achieve their dreams" The extra special part - I found out today, on my birthday.
The Web Marketing Association has honored us with the 2009 WebAward For Outstanding Achievement in Web Development and Design for National Association of Realtors' Green REsource Council website. The Green REsource Council was founded to make the knowledge of green real estate practices available to everyone and is the only environmental real estate designation addressing multiple specialties for agents and property managers.
We are very proud to be recognized for our green design work, and continue to strive to build intuitive online user experiences.
If you want to build organic SEO traffic, the traffic you don't need to pay for each time someone clicks on your link, then you need to build marketing content everywhere. I'm talking on your web site, adding press releases, adding articles, writing regularly on your blog. And you need to build content elsewhere on the web by submitting your press releases, writing marketing articles, and commenting on blogs. And here's the real deal - it has to be unique content. You won't get the same results copying and pasting the same content everywhere.