We are bursting with pride about the incredible work we get the opportunity to do every day

Peoples Gas and sister company North Shore Gas are an invisible, but essential element of our daily lives. Before embarking on several major initiatives, they felt a need to understand market perceptions and create a unified brand under which all communications would fall. Enter Sandstorm. We lead a complete research-based repositioning that told us that people only thought about them when they had a problem, so we wanted to keep it that way. The result was the We Keep Life Moving brand strategy that was brought to life through campaigns for Safety, System Improvements, Energy Efficiency, ebilling, and customer support. We Keep Life Moving stands as their corporate mantra today.

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Weber Grill, the embodiment of summer cookouts, asked us to improve the shopping experience for mobile, tablet, and desktop users. We led user experience research and the usability study delivered actionable insights to improve the overall site and e-commerce user experience.

Sandstorm partnered with Nicor Gas to implement a multi-year marketing program, designed to provide rebates and incentives for Nicor Gas residential and business customers. Beyond building awareness, the campaign drove participation in the individual programs that make up the portfolio. Sandstorm developed an integrated multimedia strategy and campaign including radio, outdoor, online, print, blogger outreach, events, public relations, and social media. 

Initial results garnered 156M impressions, exceeding campaign goals, while the website experienced an 88% increase in unique visits compared to nine months prior to the campaign launch.

Treehouse Foods is one of the largest private label food manufacturers in the U.S. As margins keep getting squeezed, and branded items make up less than 50% of the volume but over 50% of the profits, a branded campaign for Schwartz’s Pickles was the plan. So how do you sell a premium branded pickle to restaurants when pickles are considered just a throw-in plate filler? By using food trends consumer trends and research that showed that consumers will pay more for a dish that included a premium pickle, we repositioned Schwartz’s Premium Pickles from a side to a low-cost value machine capable of elevating meals and boosting the bottom line. The brand got a makeover from the ground up – with a new logo to upscale photo styling and everything in between. Now you can look for Schwartz’s on the menu and enjoy a premium pickle the next time you eat out.

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After collaborating on strategically marketing The American Medical Association’s publications under the new umbrella of The JAMA Network, Sandstorm continued to adapt the new strategy by crafting messaging & materials to address featured topics to targeted audiences. This included launching new journals, designing display ads, tradeshow materials & giveaways, and improving the UX for their mobile apps.