Higher Education

A pencil near a striped octopus

Higher education institutions face increased competition, smaller prospect pools and heightened accessibility requirements as they enter a post-pandemic world. At Sandstorm, we connect users with pathways to expand their horizons through immersive higher education websites.

SVG
The logo for the University of Chicago Marine Biological Laboratory, which features an illustration of a seahorse whose tail gradually turns into a double-helix DNA shape.

When we began our partnership with the MBL, their existing site was over a decade old, which made it difficult to use on mobile devices and unable to showcase so much of their beautiful imagery and videos.

There was also a desire to maintain a consistent brand across the different research centers, courses, and projects that had splintered off into microsites over the years. Content administrator needs and distinct center or course identities created a number of smaller sites that were loosely tied into the main MBL site, but diverged from the site’s navigation. This also resulted in duplication of content across the sites.

MBL partnered with Sandstorm to build a site that brought to life the MBL’s updated brand identity while better reflecting the innovation happening at the lab every day. 

The MBL homepage shown on a mobile phone
The homepage featuring a fish shown on a lapt on a desk with lamp in the background
Homepage features beautiful videos reflecting daily activity at the lab.
Three example screens across three phones
Responsive code allows users to access the full site on any mobile device.
The MBL site on a tablet with a headline: Inspire lifelong discovery
Consistent branding brings together different education opportunities.

More Higher Education Projects

University of Chicago Press

The University of Chicago Press website needed a refreshed UI design that maintained the character of its history, dating back to 1892. The new site’s modern design aesthetic puts the focus on the products, while showcasing a forward-thinking and approachable digital library experience.

U Chicago Press book page showing Andy Warhol book
U Chciago Press page showing book cover lists
U Chicago Press Newsfeed
University of Illinois Chicago

University of Illinois Chicago (UIC) Business needed better visibility into ad spend and more effective lead conversion forms to support digital and SEM campaigns. UIC Business partnered with Sandstorm using a test-and-refine approach focused on optimizing digital landing pages, digital display and carousel ads, social, video, retargeting and look-alike strategies across multiple channels; increasing lead gen by 42%. 

UIC Business digital banner in train station
Digital landing page for UIC school of business ad campaign
uic social banners

Higher Education Insights

Good Work for Good People

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