How We Leverage UX Principles, Human Analysis, and AI-powered Technology to Develop a Powerful Brand Story, Uncover Your Brand's Intrinsic Value, and Ignite Your Brand's Purpose
At Sandstorm, we're curious creative problem solvers who thrive in telling a brand story. The real challenge is to provide value to your user groups, which starts by defining a differentiated, credible, and compelling brand position. The value we create is not only inherent in the organization itself but also in the experience surrounding it – content, functionality, and the overall user experience.
A Unique Approach to Brand Strategy
We approach brand strategy, positioning and messaging in a non-traditional way. This involves a combination of our interactive design-thinking workshop, in-depth user-experience research, stakeholder interviews, competitive analysis, inspiration brand analysis and secondary research – leveraging both human and AI-enabled analysis.
This holistic approach helps us uncover your organization's untapped intrinsic value and reveal new insights, brand positioning, key messages, and content marketing tactics. These strategies better demonstrate thought leadership and unlock opportunities for organizations to thrive.
Our User-Centered Process
Our proven creative process includes a design-thinking workshop, user research, competitive analysis, inspiration brands, and secondary research to uncover insights that drive our strategy and creative concepts. Here’s how we do it:
- Design-Thinking Workshop: We start with a collaborative workshop to explore creative ideas and solutions.
- User Research: By understanding your end customer's motivations and behaviors, we guide and identify whitespace opportunities.
- Competitive Analysis: We assess your competitors to highlight your unique strengths and areas for growth.
- Inspiration Brands: We analyze leading brands to draw inspiration and innovative strategies.
- Secondary Research: We delve into existing data to support our findings and strategies.
Maximizing Value and Impact
Our approach to brand strategy allows for 2-for-1 opportunities, enabling you to maximize your budget and achieve more, faster. The brand research we conduct around your end customer's motivations and behaviors not only guides and identifies whitespace opportunities, but also serves as inputs for developing user personas. This dual utility of brand and UX research is why many clients choose this direction. The ability to conduct the research once and get twice the deliverables is a big advantage.
Creating a Memorable Brand Experience
Ultimately, the story you tell about your brand is part of the overall user experience. By thinking through your brand strategy and whitespace opportunities, we execute a memorable brand experience across your digital platforms (website, social, digital, etc.), aligned with your organization's business, marketing, and user goals.
For brands that rely heavily on their website as an engagement platform (associations, higher ed, nonprofits, healthcare organizations, etc.), understanding your brand's strategic differentiators and how to tell that story is crucial for an intuitive, intentional, and inclusive user experience.
We'd love to walk through our unique approach to brand strategy with you. If you're interested in uncovering your brand's intrinsic value and igniting its purpose, Request a Proposal today.
