Web Design & Development for Manufacturing Companies

Two bowls of chia pudding with blueberries and pitaya

Attracting the right customers, nurturing prospects and generating targeted traffic are just some of the challenges that responsible manufacturers face. Sandstorm understands the complexity and demands of creating and maintaining a dynamic, digital brand experience that connects with consumers and drives ecommerce sales.

NOW FoodsVisit Site

Challenge

With over 1,400 natural products across multiple brands, NOW needed an experience that drives traffic and provides friction-free conversion. The user experience needed to support their health-conscious consumers who know they want to find something specific such as a non-GMO, vegan protein powder as well as those who are in an explore mindset looking for something to support heart health.

Solution

Sandstorm has worked with NOW Foods for many years, through multiple iterations of the website and eCommerce experience. Most recently, Sandstorm launched a new website in Drupal 9. The effort included a UI refresh, robust categorization with live filtering, customized cross-promotion of related items, and an improved checkout flow optimizing the eCommerce experience in Drupal Commerce, which handles thousands of orders per month and integrates with an Oracle ERP system for fulfillment.

mobile phone showing grid of now foods products

Group of devices showing the supplements page and a product detail page — Digital shopping experience

Group of mobile images showing the checkout flow of the Now Foods website — Mobile optimized checkout experience

tablet sitting on a countertop showing the Now Foods Smoothie builder web page. tablet is sitting in front of a bowl of limes — Build your own smoothie recipe with NOW products

Results

1,400+

products seamlessly available direct to consumers via eCommerce

45%

increase in eCommerce conversion rate

2022

Hermes Platinum winner

More Responsible Manufacturing Projects

Crown

Visit Site

Crown Holdings, Inc. (NYSE: CCK), a Fortune 500 metal packaging manufacturer, needed a partner to evolve the organization’s digital brand experience with a strong emphasis on search engine optimization. Their Drupal website attracts a growing volume of traffic and leads.

Crown homepage section showing their solution

Nelson-Jameson

Visit Site

Nelson-Jameson, a premier single-source supplier for food, dairy, and beverage processing plants, engaged Sandstorm for brand and UX/UI initiatives in order to deliver a better and more consistent brand experience to their users. After the brand and UX refresh, three times as many current customers use their website daily. Read their 5-star review on Clutch.