Sandstorm Blog

Sandy

Sandstorm Design is pleased to announce the launch of MissionGetHired.com, a new CareerBuilder.com site that helps U.S. Veterans find jobs. Sandstorm Design proudly developed the new brand name, information architecture, experiential design and messaging for the site, adapting the CareerBuilder.com brand to cater to U.S. Veterans. "We wanted to create an online experience that spoke directly to Veterans," creative director, Janna Fiester, said regarding the brand strategy.

The site launched in April of 2009 and instantly received recognition. Pentagon correspondent, Barbara Starr, mentioned the site on CNN's Road to the Rescue segment – the only feature thus far with a positive spin on unemployment. Veteran employment is currently at 8.1%, compared to the 8.8% overall United States unemployment rate.

This blog was posted by Sandy on May 13.
Sandy Marsico, Founder & CEO

About the Author

Sandy Marsico

Sandy Marsico is the founder & CEO of Sandstorm®, a digital brand experience agency that turns consumer insights into engaging user experiences through our unique blend of data science, brand strategy, UX and enterprise-level technology.

Sandy

JamesHardieColorPlus.com, a site Sandstorm Design was fully responsible building through their user-centered design methodology, is today's webpick on CommArts.com. Sandstorm Design conducted user research, usability testing, designed, wrote, and developed the site. Innovative interactive applications including the Find your Shade Quiz, Product Comparison Tool, and Sample Color Swatches contributed to the editor's webpick.

"We are so proud to be recognized by Communication Arts Magazine for our user-centered web site work," said Sandy Marsico, Principal of Sandstorm Design, "We built the site from the user's perspective and learned directly from homeowners what types of assistance they were looking for to make the best siding decision for their home."

James Hardie Building Products come from a world leader in fiber-cement technology. James Hardie invests heavily in research and development, with a special emphasis on product quality and production efficiency to develop durable and low maintenance siding products, backerboard and pipe. 
 

This blog was posted by Sandy on March 4.
Sandy Marsico, Founder & CEO

About the Author

Sandy Marsico

Sandy Marsico is the founder & CEO of Sandstorm®, a digital brand experience agency that turns consumer insights into engaging user experiences through our unique blend of data science, brand strategy, UX and enterprise-level technology.

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