Sandstorm Blog

Sandy
Broadway in Chicago: Our Web Design Show

We are having way too much fun with our newest web design and development project - traveling Broadway shows like Wicked, Stomp, Annie, etc. brought to smaller cities across America and in Canada. We are creating this amazing, theatrical user experience on the web utilizing almost everyone on staff from usability experience and message development, to information architecture, creative execution, web development and of course - project management.

Stay tuned for our web site launch date for city #1 coming in July. (Our web design company is so excited we can hardly resist showing you the web design comps!)

This blog was posted by Sandy on June 24, 2009.
Sandy Marsico, Founder & CEO

About the Author

Sandy Marsico

Sandy Marsico is the founder & CEO of Sandstorm®, a digital brand experience agency that turns consumer insights into engaging user experiences through our unique blend of data science, brand strategy, UX and enterprise-level technology.

THIS FILE WAS POSTED UNDER: 
this file was posted under: 
Sandy
Web design firm wins web award for NAR!

We're so honored! Our web design firm won a web design award for the National Association of Realtors Green Designation web site. It's a green industry site, an association and in real estate - three of our favorite industries to work in. As Holly would say, we heart winning!

This blog was posted by Sandy on June 22, 2009.
Sandy Marsico, Founder & CEO

About the Author

Sandy Marsico

Sandy Marsico is the founder & CEO of Sandstorm®, a digital brand experience agency that turns consumer insights into engaging user experiences through our unique blend of data science, brand strategy, UX and enterprise-level technology.

this file was posted under: 
Sandy
The employee manual: A part of our marketing and recruiting campaign

We just recommitted to writing our employee manual (thanks Janna!). It's been 10 years since we've been in business, and we have started on this project multiple times. But as we're back in growth mode and on the rise for a few more hires this summer and fall, we've decided that we're going to actually complete it this time. Ok, Janna decided it is really way overdue and we need to get this done.

Our approach? An employee-centric model of course! Our plan is to have Mike get the rough draft done, then let the rest of the staff read, edit and add so that the employee manual is truly ours, not another boring corporate book. Wish us luck!

This blog was posted by Sandy on June 11, 2009.
Sandy Marsico, Founder & CEO

About the Author

Sandy Marsico

Sandy Marsico is the founder & CEO of Sandstorm®, a digital brand experience agency that turns consumer insights into engaging user experiences through our unique blend of data science, brand strategy, UX and enterprise-level technology.

THIS FILE WAS POSTED UNDER: 
this file was posted under: 
Sandy
Sandstorm Design is a proud sponsor of the Avon Walk for Breast Cancer

This weekend is the Avon Walk for Breast Cancer in Chicago. Volunteers walk along the lakefront 26.2 miles on Saturday, and 13.1 miles on Sunday. Part of our efforts to give back to the community include our sponsorship of local events (like this weekend). In addition, we're always in the midst of an annual report design for one of our favorite local non profits. :) I am really proud of the difference we have made over the years - humbled and proud.

This blog was posted by Sandy on June 5, 2009.
Sandy Marsico, Founder & CEO

About the Author

Sandy Marsico

Sandy Marsico is the founder & CEO of Sandstorm®, a digital brand experience agency that turns consumer insights into engaging user experiences through our unique blend of data science, brand strategy, UX and enterprise-level technology.

THIS FILE WAS POSTED UNDER: 
this file was posted under: 
Sandy

Sandstorm Design officially has over 1,000 followers on Twitter now! From wishing one of our employees a happy birthday (go Alma!), sharing the latest words we've added on Marketing Addictionary and random social networking tips, people are following Sandstorm and getting to know who our web design company is from the inside out. Now I owe Holly Potbelly - her social media goal has been achieved with 1,000 followers :)

This blog was posted by Sandy on May 22, 2009.
Sandy Marsico, Founder & CEO

About the Author

Sandy Marsico

Sandy Marsico is the founder & CEO of Sandstorm®, a digital brand experience agency that turns consumer insights into engaging user experiences through our unique blend of data science, brand strategy, UX and enterprise-level technology.

Sandy

Sandstorm Design is pleased to announce the launch of MissionGetHired.com, a new CareerBuilder.com site that helps U.S. Veterans find jobs. Sandstorm Design proudly developed the new brand name, information architecture, experiential design and messaging for the site, adapting the CareerBuilder.com brand to cater to U.S. Veterans. "We wanted to create an online experience that spoke directly to Veterans," creative director, Janna Fiester, said regarding the brand strategy.

The site launched in April of 2009 and instantly received recognition. Pentagon correspondent, Barbara Starr, mentioned the site on CNN's Road to the Rescue segment – the only feature thus far with a positive spin on unemployment. Veteran employment is currently at 8.1%, compared to the 8.8% overall United States unemployment rate.

This blog was posted by Sandy on May 13, 2009.
Sandy Marsico, Founder & CEO

About the Author

Sandy Marsico

Sandy Marsico is the founder & CEO of Sandstorm®, a digital brand experience agency that turns consumer insights into engaging user experiences through our unique blend of data science, brand strategy, UX and enterprise-level technology.

this file was posted under: 
Sandy
Idea Generation and Sharing

I had a creative block for today's blog entry, but I really wanted to write. Alma popped into my office, so I asked her for some ideas (this is a very common scenario here at Sandstorm... I have an idea, or at a loss for one, and the staff member in the closest proximity to me gets "chosen" to help brainstorm the solution). She jumped right in and rattled off like 5 ideas, and the one that struck me the most was her perspective about how unique we are in how we openly share ideas here - and that anyone can add insight and make a contribution. Some may say this is an inefficient use of time... these random unplanned idea-dreaming water-cooler conversations, or is it really one of the perks about working for a boutique?

This blog was posted by Sandy on May 13, 2009.
Sandy Marsico, Founder & CEO

About the Author

Sandy Marsico

Sandy Marsico is the founder & CEO of Sandstorm®, a digital brand experience agency that turns consumer insights into engaging user experiences through our unique blend of data science, brand strategy, UX and enterprise-level technology.

Sandy

Sandstorm Design has been selected by the Small Business Administration (SBA) to participate in their Emerging 200 (E200) initiative. The purpose of the initiative is to provide 200 nationwide businesses with the network and resources to build a sustainable business and create more jobs. Candidates for the program are emerging small businesses that have a high potential for growth, are headquartered in an inner city and are at least 3 years old.

CEOs from the 200 selected emerging small businesses take part in an 8-month intensive curriculum focused on developing an expansion strategy, and participate in a graduation ceremony upon completion. "The SBA Chicago group is like having our own Board of Directors. Each CEO is bringing a wealth of information to the table, along with experience doing business in a variety of private industries and public sectors. It's an amazing learning and growing experience." principal, Sandy Marsico said regarding her involvement. 

Fourteen cities across the country were selected to participate in the initiative (out of 55 eligible cities), including: Detroit, Milwaukee, Chicago, Atlanta, Denver, Dallas, Philadelphia, Boston, Baltimore, New Orleans, Memphis, Portland, Albuquerque, Jacksonville, and Des Moines.

Why small businesses? According to SBA’s Office of Advocacy, small businesses are the greatest source of new employment in inner cities and account for 80 percent of total employment. The SBA hopes to expand the E200 program in the future to more cities and businesses.

This blog was posted by Sandy on May 11, 2009.
Sandy Marsico, Founder & CEO

About the Author

Sandy Marsico

Sandy Marsico is the founder & CEO of Sandstorm®, a digital brand experience agency that turns consumer insights into engaging user experiences through our unique blend of data science, brand strategy, UX and enterprise-level technology.

THIS FILE WAS POSTED UNDER: 
this file was posted under: 
Sandy
Twitter update: Our newest lead generating marketing tool

Our tweeting has generated a new business lead for us today! At 500 followers and counting (Holly has a personal goal of getting us 1000) our web design firm has hit a point where we can track our tweeting to a lead. And it is a good qualified lead - perfectly matched for our usability expertise and in the green industry. Stay posted as we continue to build our social media strategy and track the results.

This blog was posted by Sandy on May 7, 2009.
Sandy Marsico, Founder & CEO

About the Author

Sandy Marsico

Sandy Marsico is the founder & CEO of Sandstorm®, a digital brand experience agency that turns consumer insights into engaging user experiences through our unique blend of data science, brand strategy, UX and enterprise-level technology.

Sandy

Sandstorm Design has launched a new web site for the National Association of REALTORS® to promote the Green REsource Council and NAR's Green Designation. The designation is the first of it's kind from NAR and offers specialized green real estate training for residential, commercial and property management professionals. 

Filled with up-to-date news and resources, the site educates users on green building products and practices, reveals the numerous advantages to going green, and helps distinguish green goers from greenwashers.

Sandstorm Design was responsible for the design, writing, development and marketing of the site. "We wanted to make green seem accessible and help users start the conversation," Creative Director, Janna Fiester, said regarding the strategy behind the look, feel and tone of the site.

Non-members are able to connect with green designees and professionals, and members have access to exclusive webinars and marketing materials, an online community and more.

Established in early 2008, the Green REsource Council works to make green real estate knowledge available to everyone. They're accomplishing this by advocating for a greener MLS, building NAR’s Green Directory for green industry vendors, and developing resources and partnerships to keep their members at the forefront of the industry.

Learn more about the Green REsource Council and NAR's Green Designation.

This blog was posted by Sandy on May 7, 2009.
Sandy Marsico, Founder & CEO

About the Author

Sandy Marsico

Sandy Marsico is the founder & CEO of Sandstorm®, a digital brand experience agency that turns consumer insights into engaging user experiences through our unique blend of data science, brand strategy, UX and enterprise-level technology.

this file was posted under: 

Pages