Earlier this year, a few of us had the fortunate opportunity to work with Dick and Emily Axelrod, of The Axelrod Group, offering marketing strategy around their latest book, Let’s Stop Meeting Like This. (If you haven’t read it yet, I highly recommend it. It’s a workplace productivity book that doesn’t feel like a stale, dusty textbook that you’ll be quizzed on later).

This project was special because we were able to truly have a good time with the client, felt the impact of our marketing plan and content strategy, and watched them succeed to great heights.

Keeping Time with Clockman

The Axelrods also introduced us to Clockman. Their timesaving superhero. I won’t spoil the book, but Clockman always finds a way to step in a give you the most important bits of information you need to know. He’s stuck with me since. I always find myself picturing the little guy when I start to get too verbose and ramble during a meeting.

One of the things I am most grateful for in 2014 is getting the chance to work with this dynamic duo and learning about ways we can all save in our workday by getting down to what is most important. As if all of that wasn’t cool enough - Clockman’s also a rockstar (see above).

Megan Culligan

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