Our relationship with Urban Innovations began way back in 2007 when we originally designed their website. So by the time 2015 rolled around, we were all in agreement that it was time to give the site a fresh, new look with a user experience design that would attract new tenants and investors alike.
In addition to the Drupal website development project, we took this opportunity to reflect upon the evolution of the Urban Innovations brand. We worked closely with Urban Innovations to develop their new brand positioning and value proposition to ensure that the web content clearly and directly communicates what visitors want and need to know, all while optimizing the content for search engines.
The end result: an easily updatable, responsive website that communicates the Urban Innovations difference. The tablet and mobile menus make the site easily accessible on any device, and the parallax on the homepage draws visitors into the experience. The commercial and affordable property sections allow Urban Innovations to show off their real estate portfolio while also providing users with pertinent information about amenities and neighborhood details.
Check out the new urbaninnovations.com, and you’ll see why we’re so excited about it!