Join Sandstorm at digitalNOW 2026 in DC
SUMMARY
Sandstorm® is heading to DigitalNOW 2026, October 25–28 in Washington, D.C., where association leaders will come together to explore what AI and digital transformation actually look like in practice.
We are proud to sponsor this year’s conference, and even more excited to take the stage with our client, 340B Health, to share a digital transformation story that started somewhere unexpected: not with a new website, but with AI.
We will share how we’ve transformed more than 10,000 PDFs into AI-driven searchable intelligence, why we prototyped the AI experience before designing a single website page, and how UX research is helping us shape what comes next.
And when we are not presenting? Come find Sandstorm at our table for coffee, conversation, and fresh thinking about putting AI to work for your organization.
What if we don’t start with the website?
That is one of the ideas we are bringing to DigitalNOW 2026, the AI and digital strategy conference built for association leaders.
We will take the stage with our client, 340B Health, to share a digital transformation story that started somewhere unexpected: not with a website redesign, but with an AI-powered search experience.
340B Health represents more than 1,600 hospitals nationwide, with years of complex regulatory, advocacy, and educational content. Together, we are rethinking how all that knowledge can become easier to find, navigate, and put to use.
The journey has included experimentation, rapid changes in AI, and an important decision: build and test the AI experience first.
That gave the 340B Health team something tangible to experience and learn from before we turned our attention to the broader website experience.
From there, we went directly to their users. Our team joined 340B Health at its summer conference to conduct in-person UX research, gathering insights that are now helping shape the strategy and design of the new digital experience.
At DigitalNOW, we will share a look inside that journey: how we are combining AI, UX research, and human insight to approach digital transformation differently.
The work is still evolving. That is part of what makes this conversation so timely.
Let’s continue the conversation
Sandstorm is also proud to sponsor DigitalNOW, so when we are not on stage, come find us at our table.
Grab a coffee. Bring us the digital challenge you have been thinking about. Ask us about AI search, UX research, accessibility, content strategy, or what AI could realistically mean for your association.
Let us know you’re attending or schedule time with Sandstorm →
DigitalNOW 2026 | October 25–28 | Washington, D.C.
Say hello to these Sandstormers in D.C.
