Chad Capellman taking a selfie outdoors on the University of Maryland campus, with the Jim Henson and Kermit the Frog bench statue behind him.

NOTE: The following is a distillation of a first-person account written for The Drop Times by Sandstorm’s Sr. Director of Growth Strategy, Chad Capellman, which you can read here.

SUMMARY
Drupal GovCon 2026 offered a clear look at how AI is changing both website management and the user experience.

From conversational site building and AI-assisted content workflows to smarter search and agent orchestration, Drupal is expanding beyond the traditional CMS model. The biggest takeaway for organizations managing complex digital ecosystems: strong content structure, governance, and UX matter even more as AI becomes part of the experience.

Table of Contents

What Drupal GovCon Revealed About the Next Generation of Websites

At Drupal GovCon 2026, a familiar theme was reinforced: AI is changing what websites can do and how teams manage them.

During a training session titled “Drupal AI - Practical AI Integration for Content Workflows,” we saw Drupal connect with large language models, automate editorial tasks, generate site structure, and support conversational interfaces for both site builders and end users.

The technology is moving quickly, but the more useful question is not what AI can do. It is where AI can meaningfully improve the experience for users and the teams supporting them.

Here are the takeaways that stood out most.

Drupal is Becoming an AI Orchestration Layer

Drupal has long been more than a CMS. Its strength comes from connecting structured content, workflows, permissions, integrations, and digital experiences within one flexible framework.

AI makes that flexibility even more valuable.

At GovCon, amazee.io AI Ambassador Matthew Saunders described Drupal as an open-source "AI harness." Instead of treating AI as a standalone feature, Drupal can connect models, search, content, and specialized agents within a governed platform.

That could include generating metadata, supporting semantic search, assisting content teams, or helping users find information, all while drawing from the same content structure and permissions.

The opportunity is not simply to add AI to a website. It is to coordinate AI capabilities around real organizational and user needs. Drupal is uniquely equipped to sit between the capabilities and the needs.

Site Building and Content Workflows Are Becoming More Conversational

AI is also changing how teams can work inside Drupal.

In one live demonstration, a simple natural-language prompt generated a taxonomy vocabulary and its terms automatically. Similar tools can help create content types, configure fields, organize taxonomy, and perform other administrative tasks.

As trainer Rod Martin put it, "Site builders are going to start orchestrating Drupal instead of building it."

That same shift is happening in everyday content workflows. AI can help teams generate alt text, adjust tone, create summaries, support translation, and classify content.

The expertise still matters. What changes is where teams spend their time: less on repetitive configuration and more on defining requirements, setting guardrails, reviewing outputs, and making strategic decisions.

AI is changing the front-end experience, too, but that does not mean every search box should become a chatbot.

Earlier this year, we presented UX research at DrupalCon exploring how users choose between traditional search and AI chat. We found that users approach each with different expectations.

Search is often faster when someone knows what they are looking for. Conversational interfaces can be more useful when the question is complex, exploratory, or difficult to reduce to a few keywords.

For many organizations, the better approach is not choosing between search and chat. It is designing them to work together. 

Strong Digital Foundations Matter More Than Ever

AI is only as useful as the information behind it.

Poorly structured, outdated, duplicated, or difficult-to-find content limits what chatbots, semantic search, and AI assistants can do. Strong information architecture, governance, accessibility, permissions, and structured content give those tools a much stronger foundation.

That contrast was especially clear at GovCon. One federal agency representative described needing to maintain an intranet built from hand-coded HTML pages, without a CMS and with limited search capabilities. At the same event, we were seeing teams use natural language to configure Drupal and automate content workflows.

For healthcare systems, associations, government agencies, and non-profits, the takeaway is not to adopt every new AI capability immediately. It is to make sure the digital foundation is ready for the capabilities that make sense.

AI is valuable because it is supported by a larger content, UX, and governance strategy.

To Recap

Drupal GovCon reinforced that AI is becoming more than another CMS feature. It is changing how digital platforms are built, managed, searched, and experienced.

Drupal's advantage is its flexibility. It can connect structured content, workflows, search, AI models, agents, and interfaces within a governed system.

As the technology evolves, organizations with strong digital foundations will be best positioned to take advantage of it. If you’re exploring how Drupal or AI can support what’s next, contact us to start the conversation.

Chad is a smiling man in a suit, gray background.
Chad Capellman
Sr. Director, Growth Strategy

Let’s build meaningful experiences together

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