One company may beg to differ. We beg to write.
I'm talking website copy for the clients of our marketing and web design firm. We'll beg, we'll plead, we'll keep our fingers crossed - just for the opportunity to write the content. And here is the number one reason why... so we can hit our deadlines. When we meet with a new client and they ask "What do you see that will hold up our deadline?" I'll respond, start writing your content.
To help with this, we're starting to put together content templates to help mitigate the random copywriting we get when multiple SME's write for the same company. Erin Kissane wrote a great blog entry on content templates that goes into detail on how to use them. Thanks Erin!