Some people like to put their brand identity on business cards and letterhead, others prefer choppers. That’s right—choppers. One of our partners, Aaron Equipment, got a custom branded bike from Orange County Choppers and appeared on their TLC show American Choppers. The bike now sits proudly at their Bensenville headquarters. Of course, after visiting their office and seeing the bike, we had to take pictures. And who wouldn’t? This is really a great example of creative marketing—getting your brand out there by connecting with your audience on their interests. Now that summer is in full swing in Chicago and the festivals have taken over the weekends, it’s a perfect time to get creative with your marketing. And “creative” could be anything from a custom chopper to a clever sidewalk chalk stencil. If you need a little help brainstorming some creative marketing ideas, let Sandstorm Design give you hand!
Your logo is not your brand. This is a common refrain from designers that combats the common misconception that all you need for a brand is a logo. Our Creative Director, Janna Fiester, shared an article with the rest of the team recently that talked about building an unforgettable brand outside of the logo. It makes a great point that we wholeheartedly agree with. Now this doesn’t mean the logo isn’t important (it is!), but there are definitely other factors to consider when it comes to your brand identity—copy being one of them.
A recognizable voice and tone is as important to the brand identity as the logo. Think about Allstate, for example. You always know an ad is theirs long before you see their logo. That’s the brand in the copy. On your web site, blog, brochure and other marketing materials, the copywriting should capture your differentiator in the marketplace. Your content should reflect any marketing objectives and initiatives currently in place. (Are you reaching out to new audiences or offering new services? Is your voice changing to speak more directly to these new objectives?) And, of course, the voice and tone should be consistent.
To insure we build a complete brand, our copywriters are vital members of the marketing and creative teams here at Sandstorm Design. They work directly with designers during the branding phases, giving each company’s unique identity a unified presence—in the visual elements, the marketing copywriting, and everything in between.
MIT has challenged students all over the world to give their best elevator pitch with the YouPitch Contest. This is the first year they've taken the elevator pitch competition to YouTube, requiring students to upload 60-second elevator pitches to compete to win $2000 and international glory. The winner was announced on Facebook, and will receive their award at the grand finale show on May 11 at MIT’s Kresge Auditorium.
So, what makes an elevator pitch good enough to win a contest—or for many of us, good enough to win business? First off, it should be conversational. It should clearly point out the need you are filling, the competitive solution you are offering, and how the solution will be carried out. And it should be short, sweet, and to the point. The student competition at MIT called for 60-second pitches. At Sandstorm Design, we do ours in 30… but maybe our elevators are just faster here in Chicago!
You never know what opportunities could be opened with the right pitch. Whether the challenge is a competition or a new client, this part of marketing is always fun and exciting. Learn more about our take on marketing strategy.
Check out our favorite marketing elevator pitches from MIT’s YouPitch contest:
2010 was a spectacular year for Sandstorm! At the beginning of the year our office space grew, and as the year went on, so did our staff. In 2011, we’re anticipating even more growth for this Chicago marketing firm.
And the Sandstorm staff is looking forward to another type of growth – we’re hoping to grow some healthier personal habits! I asked around the office for the Sandstormers’ New Year’s Resolutions, and from the results, it looks like we’re a pretty health conscious bunch. Here are the resolutions:
- Surround myself with positive people
- Drop 5% body fat
- Stop eating high fructose corn syrup
- Eat better and be nicer
- Run on the treadmill every week
- Cook more home cooked meals
- Read new books, one classic novel, one work of fiction, and one fluff read
- Eat more organic food and less pizza
So, with salad on our plates, gym shoes on our feet, books in our bags and smiles on our faces, we at Sandstorm Design wish you a very Happy New Year!
Sandstorm Design is excited to announce the launch of SRES.org! We’re so happy to provide this excellent resource to anyone age 50+ with real estate needs, helping them connect with SRES® designees all over the country. The SRES® designation, offered by the National Association of REALTORS®, indicates specialization in the real estate needs of those age 50+. Baby boomers can visit this web site to easily search for an SRES® designee near them, and prepare themselves for what types of considerations they’ll face with their real estate decisions. We love working with the National Association of REALTORS® and marketing to seniors, and couldn’t be more excited to launch this web site!
At Sandstorm Design, we live and work by the “Yes, and” marketing strategy. It is one of our core values and reflective in absolutely everything we do. So what is the “Yes, and” marketing strategy? For us, “Yes, and” is a way of thinking. It is being open to new ideas, thinking outside of the box, and drawing outside the lines. It is doing what is asked for, or expected, and then coming up with something new and interesting to also think about. It is always striving to be better, and innovative, and three steps ahead of what’s next.
If you’ve worked with us before, the “Yes, and” marketing strategy is very evident in our creative work. Usually, we will give you one concept that’s exactly what you want (we hope), and another that gives you a new idea to consider. The goal is that, regardless of which concept you go with, we challenge you and show you something unexpected.
And, until now, we sort of thought that we coined the “Yes, and” marketing strategy phrase. Recently, I came across this article that proved otherwise. It also outlined how special “Yes, and” truly is (we invent airplanes ☺), and how the counterpart “Yes, but” also plays into the mix.
Sandstorm Design is so excited to announce the launch of a new web site for a new firm, Partridge IP Law. Having the opportunity to work with this unique law firm from inception has been such a privilege.
We created their new identity and brand, starting with the logo and print work before moving to the web. While the firm might be new, the attorneys are experienced. Their new web site showcases this expertise with detailed bios and a very active blog. We absolutely loved working with Partridge IP Law, and couldn’t be happier to announce this launch!
Sandstorm Design is proud to announce the launch of our second interactive health care web application. Federal employees have the opportunity to answer a series of questions and get a customized recommendation to help them find the right insurance plan. Along the way, learning moments are integrated throughout the experience, educating the user to make better decisions.
We love working with our clients as much as we love creating interactive tools to make people’s lives a little easier, and that’s why we’re so excited to launch this quick and easy-to-use web application to help Federal employees!
We are proud to announce the launch of the Seniors Real Estate Specialists® web site! SRES® is a designation offered by the National Association of REALTORS®, an association we’ve absolutely loved working with for over seven years.
SRES® designees are specialized in the real estate needs of those age 50+, and this web site gives them a place to connect with each other and with anyone looking for an SRES® designee. After logging in, members can update their profile, download marketing materials, or receive help with live chat. We’re so excited to launch this web site for the National Association of REALTORS®!
Oh, PowerPoint presentations can be so painful. And just for the record, they can be just as painful if not more so for us designers as well. We want to build a brand experience, convey a message, and shout to the audience that we are not boring!
So I heard a presentation about how people learn: kinesthetic learning, auditory learning and visual learning. (I am a kinesthetic and visual learner - go figure). While in the presentation, it dawned on me that powerpoint fails for most of us because it relies so heavily on an auditory learning style, and some ridiculous low percentage of people are auditory learners.