Sandstorm Blog

Holly

At Sandstorm Design, we live and work by the “Yes, and” marketing strategy. It is one of our core values and reflective in absolutely everything we do. So what is the “Yes, and” marketing strategy? For us, “Yes, and” is a way of thinking. It is being open to new ideas, thinking outside of the box, and drawing outside the lines. It is doing what is asked for, or expected, and then coming up with something new and interesting to also think about. It is always striving to be better, and innovative, and three steps ahead of what’s next.

If you’ve worked with us before, the “Yes, and” marketing strategy is very evident in our creative work. Usually, we will give you one concept that’s exactly what you want (we hope), and another that gives you a new idea to consider. The goal is that, regardless of which concept you go with, we challenge you and show you something unexpected.

And, until now, we sort of thought that we coined the “Yes, and” marketing strategy phrase. Recently, I came across this article that proved otherwise. It also outlined how special “Yes, and” truly is (we invent airplanes ☺), and how the counterpart “Yes, but” also plays into the mix.

This blog was posted by Holly on October 28, 2010.
Holly Brinkman

About the Author

Holly Brinkman

Holly's title at Sandstorm Design is Strategy, Research, and Writing, as she does a little bit of everything. She loves clever advertisements, strong brands, social media, and intuitive web sites.

Karen
New Law Firm Gets a New Web Site

Sandstorm Design is so excited to announce the launch of a new web site for a new firm, Partridge IP Law. Having the opportunity to work with this unique law firm from inception has been such a privilege.

We created their new identity and brand, starting with the logo and print work before moving to the web. While the firm might be new, the attorneys are experienced. Their new web site showcases this expertise with detailed bios and a very active blog. We absolutely loved working with Partridge IP Law, and couldn’t be happier to announce this launch!

This blog was posted by Karen on October 25, 2010.
Karen Boehl

About the Author

Karen Boehl

Karen does a little bit of everything – webmaster, social media manager and search engine optimizer. She can most often be found on Twitter, in the Usability Lab, or happily buried in the Drupal admin menu.

Karen

Sandstorm Design is proud to announce the launch of our second interactive health care web application. Federal employees have the opportunity to answer a series of questions and get a customized recommendation to help them find the right insurance plan. Along the way, learning moments are integrated throughout the experience, educating the user to make better decisions.

We love working with our clients as much as we love creating interactive tools to make people’s lives a little easier, and that’s why we’re so excited to launch this quick and easy-to-use web application to help Federal employees!

This blog was posted by Karen on October 22, 2010.
Karen Boehl

About the Author

Karen Boehl

Karen does a little bit of everything – webmaster, social media manager and search engine optimizer. She can most often be found on Twitter, in the Usability Lab, or happily buried in the Drupal admin menu.

Karen
New SRES Site

We are proud to announce the launch of the Seniors Real Estate Specialists® web site! SRES® is a designation offered by the National Association of REALTORS®, an association we’ve absolutely loved working with for over seven years.

SRES® designees are specialized in the real estate needs of those age 50+, and this web site gives them a place to connect with each other and with anyone looking for an SRES® designee. After logging in, members can update their profile, download marketing materials, or receive help with live chat. We’re so excited to launch this web site for the National Association of REALTORS®!

This blog was posted by Karen on June 16, 2010.
Karen Boehl

About the Author

Karen Boehl

Karen does a little bit of everything – webmaster, social media manager and search engine optimizer. She can most often be found on Twitter, in the Usability Lab, or happily buried in the Drupal admin menu.

Sandy
Marketing and Design: Why Powerpoints Fail

Oh, PowerPoint presentations can be so painful. And just for the record, they can be just as painful if not more so for us designers as well. We want to build a brand experience, convey a message, and shout to the audience that we are not boring!

So I heard a presentation about how people learn: kinesthetic learning, auditory learning and visual learning. (I am a kinesthetic and visual learner - go figure). While in the presentation, it dawned on me that powerpoint fails for most of us because it relies so heavily on an auditory learning style, and some ridiculous low percentage of people are auditory learners.

This blog was posted by Sandy on September 10, 2009.
Sandy Marsico, Founder & CEO

About the Author

Sandy Marsico

Sandy Marsico is the founder & CEO of Sandstorm®, a digital brand experience agency that turns consumer insights into engaging user experiences through our unique blend of data science, brand strategy, UX and enterprise-level technology.

Sandy
Inside the Sandstorm office

As a boutique interactive marketing agency, we're always keeping an eye out on the big interactive players in the marketplace. Forrester's report for Q2 this year includes Sapient, imc2, Razorfish, IconNicholson, and IBM Interactive as the star performers, with a few of our Chicago locals also being noted including Critical Mass, Whittmanhart and Ogilvy Interactive. These companies have multiple locations - and often are found in NY and CA, in addition to Chicago. Take a slice of one of them, and you have us here at Sandstorm...

We've gone head-to-head with Whittmanhart, Sapient, and Ogilvy in the past, but the reality is that we're a great example of a boutique shop and they represent the bigger players. So when the time comes, companies have to first make the choice to go boutique or go big - and then they get a short list from there.

Go boutique agencies!!!

This blog was posted by Sandy on July 24, 2009.
Sandy Marsico, Founder & CEO

About the Author

Sandy Marsico

Sandy Marsico is the founder & CEO of Sandstorm®, a digital brand experience agency that turns consumer insights into engaging user experiences through our unique blend of data science, brand strategy, UX and enterprise-level technology.

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Sandy
Content Writing

One company may beg to differ. We beg to write.

I'm talking website copy for the clients of our marketing and web design firm. We'll beg, we'll plead, we'll keep our fingers crossed - just for the opportunity to write the content. And here is the number one reason why... so we can hit our deadlines. When we meet with a new client and they ask "What do you see that will hold up our deadline?" I'll respond, start writing your content.

To help with this, we're starting to put together content templates to help mitigate the random copywriting we get when multiple SME's write for the same company. Erin Kissane wrote a great blog entry on content templates that goes into detail on how to use them. Thanks Erin!

This blog was posted by Sandy on July 15, 2009.
Sandy Marsico, Founder & CEO

About the Author

Sandy Marsico

Sandy Marsico is the founder & CEO of Sandstorm®, a digital brand experience agency that turns consumer insights into engaging user experiences through our unique blend of data science, brand strategy, UX and enterprise-level technology.

Sandy

So I don't usually write about pop culture, nor about tragedies in the news. But the Michael Jackson brand has just exploded. The PR, the news, the talk shows, the memories, the brand. As I am writing this, there are 404,210 memories from Michael Jackson fans worldwide on the Michael Jackson web site (and growing by the minute!). Web sites are popping up everywhere selling memorabilia. I predict the Michael Jackson brand will only get stronger. And the name 'Michael' will now make it back to the #1 boy's name for 2010 (it was slipping a few years ago after the Michael Jordan days).

This blog was posted by Sandy on June 30, 2009.
Sandy Marsico, Founder & CEO

About the Author

Sandy Marsico

Sandy Marsico is the founder & CEO of Sandstorm®, a digital brand experience agency that turns consumer insights into engaging user experiences through our unique blend of data science, brand strategy, UX and enterprise-level technology.

Sandy

Sandstorm Design is pleased to announce the launch of MissionGetHired.com, a new CareerBuilder.com site that helps U.S. Veterans find jobs. Sandstorm Design proudly developed the new brand name, information architecture, experiential design and messaging for the site, adapting the CareerBuilder.com brand to cater to U.S. Veterans. "We wanted to create an online experience that spoke directly to Veterans," creative director, Janna Fiester, said regarding the brand strategy.

The site launched in April of 2009 and instantly received recognition. Pentagon correspondent, Barbara Starr, mentioned the site on CNN's Road to the Rescue segment – the only feature thus far with a positive spin on unemployment. Veteran employment is currently at 8.1%, compared to the 8.8% overall United States unemployment rate.

This blog was posted by Sandy on May 13, 2009.
Sandy Marsico, Founder & CEO

About the Author

Sandy Marsico

Sandy Marsico is the founder & CEO of Sandstorm®, a digital brand experience agency that turns consumer insights into engaging user experiences through our unique blend of data science, brand strategy, UX and enterprise-level technology.

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Sandy
Is twitter a fad or will it turn into a lead generating machine?

So we started a twitter account for Sandstorm. Holly has put together a Twitter strategy for our web design firm and we now have over 200 followers within our first few weeks. Within days we got Obama and the Chicago Cubs to follow us - which was fun to tell my parents as it sounded impressive. Anyway, we're (I mean Holly) is regularly tweeting, and we're testing a few content directions, and building our own case study on our experience with Twitter. As a B2B company, will Twitter just distract us from the marketing that we know works for us, or will it become part of our integrated marketing campaign that we can't live without? Stay tuned and follow us.

This blog was posted by Sandy on April 23, 2009.
Sandy Marsico, Founder & CEO

About the Author

Sandy Marsico

Sandy Marsico is the founder & CEO of Sandstorm®, a digital brand experience agency that turns consumer insights into engaging user experiences through our unique blend of data science, brand strategy, UX and enterprise-level technology.

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