The Client: National Association of REALTORS, Real Estate Buyer’s Agent Council (REBAC)
The Goal: Create a user-friendly web site that addresses the needs of multiple user groups.
The Solution: After conducting usability testing, user research, and establishing personas, we identified what type of information the different user groups required, and what features and functionality they were looking for. We designed a clean web site design and navigation that organized information by user group, and tested the navigation to ensure key tasks could be completed with ease. Important information and tasks were called to attention in the form of graphic callouts to engage users and ensure that they found what they were looking for. Cool blues and greens were added to round out their color palette, and subtle textures were incorporated throughout the design to add dimension. A coordinating advertising campaign, brochure, and tradeshow were launched in conjunction with the new site to drive traffic to the site and brand REBAC consistently across all mediums.