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Sandy
How many Chicago web design companies are there?

I once heard that there were 2,000+ web design companies in Chicago alone. And the average staff size for these web design companies were a mere 4 people, with the majority being 1 person shops. I know only 4% of the companies in the U.S. ever hit $1M in revenue, so that basically means that of the 2,000+ web design companies out there, less than 100 hit that mark statistically speaking. A creative magazine once published that only 1 out of 7 designers held a salaried job, but that seems pretty low so I either misread the statistic or have a memory block. So I did some research on my own...

According to the bureau of labor statistics, graphic designers held about 286,100 jobs in 2008, and they consider everyone in interactive media to be graphic designers as well. I couldn't find anything on web developers other than computer scientists (28,900 jobs recorded) or computer support specialists (565,700 jobs recorded). So maybe 2,000 Chicago web design companies is actually a low number. If anyone finds the stat somewhere, please post a comment. Would love to know...

This blog was posted by Sandy on August 4, 2009.
Sandy Marsico, Founder & CEO

About the Author

Sandy Marsico

Sandy Marsico is the founder & CEO of Sandstorm®, a digital brand experience agency that turns consumer insights into engaging user experiences through our unique blend of data science, brand strategy, UX and enterprise-level technology.

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Sandy
Sandstorm is a top Gen Y Company

Sandstorm Design was selected as a top 65 Gen Y company by Brill Street and the GFK Group market research company! We are so honored and proud to be selected as a company that attracts, retains and leverages these top performers - who bring an abundance of energy, determination and passion to our office (in addition to random made up words, quote-of-the-day boards, and happy dances).

Plus I have all the Facebook help I need.

This blog was posted by Sandy on August 3, 2009.
Sandy Marsico, Founder & CEO

About the Author

Sandy Marsico

Sandy Marsico is the founder & CEO of Sandstorm®, a digital brand experience agency that turns consumer insights into engaging user experiences through our unique blend of data science, brand strategy, UX and enterprise-level technology.

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Sandy

Wellness (physical, mental and emotional well being) is really important to us at our marketing and web design firm, so after some pretty long weeks of some exciting work, my staff really needs a break! So we developed "Massage Day" coming up for us at Sandstorm Design! Everyone is getting 15 minute massages at our office to make the day a little more comfortable and to ease the tension of yet, one last minute change to a file or tweak to a site. Maybe we'll make it an annual - no quarterly idea? Hmmm... let's see how it works out.

This blog was posted by Sandy on July 29, 2009.
Sandy Marsico, Founder & CEO

About the Author

Sandy Marsico

Sandy Marsico is the founder & CEO of Sandstorm®, a digital brand experience agency that turns consumer insights into engaging user experiences through our unique blend of data science, brand strategy, UX and enterprise-level technology.

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Sandy
from marketing to the kitchen, our guac off is set

Our annual Sandstorm Guac Off date is officially set - Saturday, August 29th. So what's a 'Guac Off' you ask? Well, it is our official Sandstorm guacamole contest. I remember the first year that we did it, so randomly, it came up in conversation when Alma and I were bickering about who makes a meaner guacamole. I think the funniest thing about our now annual guacamole contest is that Alma nor myself has ever won.

This blog was posted by Sandy on July 28, 2009.
Sandy Marsico, Founder & CEO

About the Author

Sandy Marsico

Sandy Marsico is the founder & CEO of Sandstorm®, a digital brand experience agency that turns consumer insights into engaging user experiences through our unique blend of data science, brand strategy, UX and enterprise-level technology.

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Sandy

 

We've had companies tell us they feel like there is less risk with a big interactive agency player (like Razorfish, IBM, Ogilvy). But as a business owner of a solid, stable, and growing firm I think the challenges are different, but the risk level is the same.

Boutiques get a bad rep sometimes due to being one client away from going out of business, or shutting down because of cash flow issues. Big agencies have a bad rep of being "fat" or over managed, of missing deadlines, and blowing budgets. I had a grad school teacher tell me that clients are won because of the relationships they build. So when we hear that a potential client went with a bigger agency with multiple locations, we clearly didn't do a good enough job building the relationship and easing their concerns. A lesson learned and we move on. I would love to get to know a CEO from one of the larger interactive agencies mentioned above to see how they see companies like us.

This blog was posted by Sandy on July 24, 2009.
Sandy Marsico, Founder & CEO

About the Author

Sandy Marsico

Sandy Marsico is the founder & CEO of Sandstorm®, a digital brand experience agency that turns consumer insights into engaging user experiences through our unique blend of data science, brand strategy, UX and enterprise-level technology.

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Sandy
Inside the Sandstorm office

As a boutique interactive marketing agency, we're always keeping an eye out on the big interactive players in the marketplace. Forrester's report for Q2 this year includes Sapient, imc2, Razorfish, IconNicholson, and IBM Interactive as the star performers, with a few of our Chicago locals also being noted including Critical Mass, Whittmanhart and Ogilvy Interactive. These companies have multiple locations - and often are found in NY and CA, in addition to Chicago. Take a slice of one of them, and you have us here at Sandstorm...

We've gone head-to-head with Whittmanhart, Sapient, and Ogilvy in the past, but the reality is that we're a great example of a boutique shop and they represent the bigger players. So when the time comes, companies have to first make the choice to go boutique or go big - and then they get a short list from there.

Go boutique agencies!!!

This blog was posted by Sandy on July 24, 2009.
Sandy Marsico, Founder & CEO

About the Author

Sandy Marsico

Sandy Marsico is the founder & CEO of Sandstorm®, a digital brand experience agency that turns consumer insights into engaging user experiences through our unique blend of data science, brand strategy, UX and enterprise-level technology.

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Sandy

You're ready to conduct a formal usability study and have some of your customers or potential prospects available to participate in this study (5-6 users is fine, but don't forget the gratuity). These one-on-one sessions start out with a single user interacting with a web site or wire frame completing a set of tasks, and then a moderator asking them follow-up questions regarding the experience. These sessions usually involve a quiet room, a camera and tracking software to watch a user's expressions and their navigational habits. After the study, the data is analyzed and a formal usability report with key findings and recommendations is written.

The goal of any usability test is to figure out what you're doing right, what you're doing wrong, and learn what your users want. So what are you waiting for?

This blog was posted by Sandy on July 23, 2009.
Sandy Marsico, Founder & CEO

About the Author

Sandy Marsico

Sandy Marsico is the founder & CEO of Sandstorm®, a digital brand experience agency that turns consumer insights into engaging user experiences through our unique blend of data science, brand strategy, UX and enterprise-level technology.

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Sandy
Chicago marketing firm feels the turn in the economy

Can marketing and design firms in big business cities (like Chicago and New York) be leading indicators for the upswing in the economy? I think so. And here's my theory. We are getting flooded with a ton of interesting, exciting, and good sized RFPs from a lot of the large and mid-sized businesses in the area. Companies that were holding their budgets close are starting to explore how they 'may' want to spend their money Q3 and Q4. Which is so exciting - it almost feels like 2006 - 2007 again!

So we're not going to get too excited too fast, because we've seen RFPs sit and sit, but the fact that they are increasing so rapidly (and all of them needed to be finished yesterday) that I am optimistic for the future, and my friends, and family who are looking for a marketing or design job.

This blog was posted by Sandy on July 23, 2009.
Sandy Marsico, Founder & CEO

About the Author

Sandy Marsico

Sandy Marsico is the founder & CEO of Sandstorm®, a digital brand experience agency that turns consumer insights into engaging user experiences through our unique blend of data science, brand strategy, UX and enterprise-level technology.

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Sandy
Web design firm awards: Ego or Not?

So I struggle with web awards. Are they more for the creative team, the client, or the ego? Or are they a great way to celebrate innovative design work and share creative uses of technology and social media? The answer is most likely yes to all, but for some reason they still kind of sit funny with me. I am proud when we win, and I know our clients are proud too - but I know inside that I feel more pride when our marketing efforts really help grow our clients' businesses. That's my own personal mini award. :)

This blog was posted by Sandy on July 21, 2009.
Sandy Marsico, Founder & CEO

About the Author

Sandy Marsico

Sandy Marsico is the founder & CEO of Sandstorm®, a digital brand experience agency that turns consumer insights into engaging user experiences through our unique blend of data science, brand strategy, UX and enterprise-level technology.

Sandy
Thank you for the birthday wishes

Thank you everyone for the birthday wishes, and thank you to my staff for singing happy birthday to me via conference call while I am out in Colorado. I loved the song more than you know - and am overwhelmed with appreciation for all of the hard work you dedicate to helping Sandstorm grow... Thank you.

This blog was posted by Sandy on July 21, 2009.
Sandy Marsico, Founder & CEO

About the Author

Sandy Marsico

Sandy Marsico is the founder & CEO of Sandstorm®, a digital brand experience agency that turns consumer insights into engaging user experiences through our unique blend of data science, brand strategy, UX and enterprise-level technology.

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