I just got back from a fun conversation with Kristi Ross and Tony Battista at Tastytrade for their show Bootstrapping in America. It was an honor to be asked to share my experience as an entrepreneur with a CEO I admire.

Sandy Marsico with Kristi Ross, CEO of Tastytrade
Sandy Marsico with Kristi Ross, CEO of Tastytrade

During our conversation, we talked a lot about the early days of Sandstorm® and how we built our culture. I even got to tell the story of how I picked our company name (spoiler alert: It was my nickname in college).

Our core values are the heart of our culture, and our core value of learning and sharing has been essential to Sandstorm’s growth. When I started the company, I didn’t know how to write a proposal or pitch to a client or even how to build a website. I relied on two things: books and mentorship. This helped us open our first office, break a million dollars in revenue, and become the multi-million dollar company we are now.

And it’s that passion for new ideas and perspectives that’s helped us find inspiration in the unexpected for our clients. Just one example that came to mind during my talk with Kristi and Tony was how we found inspiration for a community bank in 1871, the Chicago incubator.

Hear more about Sandstorm’s beginnings, how our culture helped differentiate us, and how we differentiate our clients. Check out our episode of Bootstrapping in America.

Sandy Marsico a light skinned female with blonde shoulder length hair wearing a teal top smiling at the camera
Sandy Marsico
Founder & CEO

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