At Sandstorm, we have a crazy-talented creative team and incredible user experience design architects that allow our clients to have partial or full access to phases in our user-centered design methodology. With an onsite usability lab, we can quickly test wireframe prototypes, UX design comps, content comprehension, navigation terminology, conversions, and user flows. UX designers, user experience design architects, writers, and developers collaborate throughout.
Step 1: User Research and Persona Development
We mold user research in a form to drive extraordinary creative results through the development of a persona. Personas provide a noticeable advantage by creating a face to represent an entire group. Before deciding on a creative direction, questions are posed related to a specific persona’s motivation, needs, and biases to increase the user’s experience.
Step 2: Information Architecture and Discovery
Centered around the “persona,” our creative team develops high level concepts and potential wireframe solutions that satisfy both business and user requirements. This is an open-ended brainstorm to dream up creative solutions without boundaries.
Step 3: Iterative Web Design Process
After selecting the strongest creative ideas from the brainstorming phase, initial creative concepts are designed. The creative is elaborated, refined, and tested to ensure the best user experience.
Step 4: Usability Testing and Analysis
The goal is to observe how your customers function in a realistic manner. Starting with real-life scenarios, Sandstorm will observe and take notes while a user performs the task to get to the core of what works and what doesn’t on a website, mobile device, tablet, or application.