We do both, search engine marketing (SEM) and search engine optimization (SEO) for our clients (and for our own company as part of our digital marketing plan and web design strategy for lead generation). Here's a few things that you should know:
Search engine marketing is getting so expensive so quickly, that it just kills us when we take over a pay-per-click (PPC) Adwords account and see yet another company creating Adwords campaigns that are competing with themselves, therefore raising the cost per click... on themselves and everyone else competing for that phrase. If you think this might be you, please give us a call and let us review your account. This happens so often and everyone loses.
Search engine optimization alone does get you to the top of the search engines. It's a part of your big picture strategic planning which should include content marketing, social media marketing, and web analytics reporting. This is a game changer for so many companies. Let us help!
Please conduct research, or have us or someone with strategic and analytical skills that understands your business help you with the research. Too many times we have companies tell us they already know their user, they know what they are searching for, what type of content they require, with no data to support it. There are free tools you can use, start with Google's Keyword Planner tool. We don't want you to spend your marketing budget on unqualified or irrelevant traffic.
There’s no way around it: SEO, SEM, content marketing, and social media marketing are crucial for front-runner search engine rankings in our increasingly interconnected world. Our eager and talented team of SEO and PPC certified experts are crazy good keyword researchers and user experience (UX) experts so they understand how to improve conversions through user experience design changes or new landing pages.