Improving Member Engagement for Associations & Non-Profits

A gloved hand taking a surgical tool off of a tray of tools

Today’s associations and non-profits must juggle recruiting and retaining members, boosting event attendance, and promoting and advocating for industry growth. Sandstorm helps associations to achieve their goals through unified website experiences that encourage exploration and entice users to engage.

SVG
The logo for the Society for Vascular Surgery, which features the abbreviation "SVS" in a maroon colored sans-serif font.

Challenge

SVS, largest member organization of vascular surgeons and professionals, looked to modernize its brand experience through a website redesign. They needed to address the user experience and overall usability to ensure surgeons, providers and patients could find the information they’re seeking quickly.

Solution

We have partnered for over six years on website design and system integration. Together, we launched a new Drupal 9 website informed by multiple tree tests and refined through Yes, And… design concepts. The website features a personalized navigation based on audience, a scannable mega menu with clear visual hierarchy and a seamless experience with their AMS and across the ecosystem. 

SVS homepage on a mobile device. Text says Choose your expeirence.
A leaf in a glass next to a laptop with the SVS homepage
Personalized navigation allows users to choose their experience.
Two tablets with a patient condition page in view for Abdominal Aortic Aneurysm
Patient information accessible from any device.
A light-skinned hand touching a tablet displaying a member event page
Modernized event page.
Results
90%
Improvement in task completion
2022
Hermes Gold winner

More Association & Non-Profit Projects

Food Export

Food Export, a non-profit that helps companies start or expand export sales, partnered with our team to audit their existing brand assets and evolve their digital experience. We developed a new brand platform and identity with refreshed logos, a new tagline, collateral and a streamlined website with a personalized experience. 

Food Export Website Homepage
mobile view of food export homepage
Food Export who we serve web page
Food Export Events web page
CASEL

With a strong emphasis on user testing, we optimized designs for CASEL’s new website as well as their flagship social and emotional learning (SEL) program and school implementation guides. CASEL is a leader and pioneer in the field of social and emotional learning.

casel website homepage
casel website news and press releases
casel website showing how SEL connects to various topics
casel program guide homepage
casel program guide website showing all programs
casel program guide website comparing programs
National Association of Realtors

National Association of REALTORS has worked with our team for 15+ years, ranging from creative design, ad concepts, social media and digital marketing, newsletter and marketing collateral design, video and web design and Drupal development.

ABR Homepage with a person sitting near a bike and laptop
PSA flyer with headline: Is the price right?
"Today's Buyer's Rep" magazine cover
RSPS brochure case study

Association & Non-Profit Insights

Good Work for Good People

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