Delivering Member Engagement for a Physician Association
We partnered with the American Association of Neurological Surgeons to reimagine their digital presence—migrating to WordPress on Pantheon, integrating multiple content sources, and creating a personalized, one-stop experience for members worldwide.
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The American Association of Neurological Surgeons is the leading global scientific and educational organization for neurosurgeons, connecting over 12,000 members with resources, education, and professional development.
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Challenge
AANS’ content and resources were scattered across multiple microsites, requiring repeated logins and creating friction for members. Their legacy CMS lacked flexibility and modern capabilities to support personalization and integration.
Goals
- Streamline user experience with a single sign-on (SSO) solution.
- Integrate courses, journals, and resources into a unified platform.
- Modernize the CMS for easier content management and scalability.
- Enhance brand experience and accessibility.
Approach
- Conducted design-thinking workshops and user interviews to uncover member needs.
- Developed a systems architecture to connect the main site with journals, courses, and directories.
- Implemented SSO and data integrations for real-time updates from external systems.
Solution
- Migrated to WordPress on Pantheon for scalability, speed, and ease of updates.
- Integrated LMS, journal content, and directories directly into the main site.
- Launched a fully branded, accessible, and personalized website experience, reducing course purchase clicks from 5 to 2 and doubling average session time.
By the Numbers
40
%
Increase in Pageviews
32
%
Increase in Sessions
6
Journal data sources integrated seamlessly
Data-Driven Personalization
Custom Content by Membership Type
Personalized sections serve targeted resources and learning opportunities based on each user’s profession and member status.
Automated Content Updates
Always Current, Always Relevant
Real-time API and XML integrations automatically refresh courses, journals, and directories, ensuring accurate, up-to-date information.
Elevated Brand Experience
Modern Design Meets Accessibility
A bold new visual identity, improved navigation, and accessibility features like reduced motion options position AANS as a digital leader in its field.
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