Personalized, Brand-Driven Experience for Real Estate Professionals
We partnered with The CCIM Institute to redesign its website from the ground up—refreshing the brand, modernizing the CMS, streamlining navigation, and personalizing the experience for commercial real estate professionals at every career stage.
The CCIM Institute is the leader in the commercial real estate profession, with over 20,000 professionals worldwide having earned its prestigious CCIM designation.
The CCIM Institute’s legacy .NET CMS and outdated site design made navigation difficult and failed to reflect the organization’s brand leadership. With vast educational and professional resources, the site’s structure and usability hindered members from easily accessing the tools and content they valued most.
- Modernize the CMS and website design to reflect the refreshed brand.
- Improve navigation and reduce steps to key resources.
- Personalize content for users based on career stage and membership level.
- Integrate digital tools, events, and educational resources in one cohesive experience.
- Conducted extensive user and stakeholder research to define requirements and roadmap.
- Developed a new creative and UI design aligned with CCIM’s updated brand.
- Implemented a personalization strategy to tailor the experience by user type.
- Built flexible content and event promotion modules for easy updates.
- Migrated to a modern CMS platform with a responsive, accessible design.
- Launched “My CCIM” membership hub for personalized access to tools, education, and insights.
- Integrated AMS for personalized alerts, CTAs, and member-specific resources.
- Created flexible homepage and content templates to highlight events, news, and educational opportunities.
By starting with user and stakeholder research, we uncovered that members valued quick access to education, events, and industry insights above all else. This informed a streamlined navigation and personalized content strategy that serves users based on where they are in their careers. The integration of flexible design elements and AI-powered tools ensures the site remains dynamic, relevant, and able to evolve alongside member needs.
The CCIM Institute’s redesigned digital presence unites a refreshed brand, modern technology, and a member-first strategy into one seamless experience. By combining personalization, flexible content management, and innovative tools like the AI-powered GAIL, the site now empowers commercial real estate professionals to access the resources they need—faster, easier, and in a way that grows with them throughout their careers.
