Component-Driven UX for Emergency Nurses Association
With over 50,000 members, the Emergency Nurses Association (ENA) defines the future of emergency nursing through advocacy, education, research, innovation and leadership.
SVG
ENA members gain access to critical resources, continuing education, and a strong community of support. The association champions safe practice and high-quality care in emergency departments while elevating the voice of emergency nurses in healthcare policy and leadership nationwide.
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Challenge
ENA needed both a technology and UX upgrade to deliver mission-critical digital content, while improving the content administration experience and supporting their strategic marketing efforts.
Goals
- Create a streamlined navigation empowering users to quickly and easily find content across the ENA ecosystem
- Simplify the content pages to encourage further exploration of resources and content
- Streamline the experience to enhance clarity and reduce the maintenance burden
- Empower the marketing team and content administrators
- Improve search capabilities for relevance and accuracy
Approach
- Utilize insights from user research to guide priorities and decisions
- Leverage modern front-end approaches to drive performance and efficiency
- Embrace the ENA brand strategy and guidelines to create an accessible (WCAG 2.1 AA) and inclusive experience
Solution
- Personalization, leveraging AMS data and implemented with SmartContent
- Built in Drupal and leverages Layout Builder to deliver reusable components and content editor flexibility
- Component-based frontend, delivering exceptional performance
- Leveraged Storybook to provide a browsable interface of elements, streamlining collaboration
- Single sign-on with their AMS means one less login for users
By the Numbers
32
%
Increase in Page Views
18
%
Increase in Average Session Duration
43
%
Increase in Views per User
Storybook
Component-Based Development
A component-based approach to frontend development translates to improved performance. And Storybook's browsable interface for the components and design system improves the quality and efficiency of collaboration with design.
Layout Builder
Powerful Tools for Content Administrators
ENA's sophisticated marketing team now has the tools to support their goals. They can easily create dynamic layouts with a robust library of engaging block options to choose from.
SmartContent
Personalization
With simple open source tools, content administrators can differentiate headlines and content, tailoring it to audiences based on their relationship with ENA.
