Nonprofit UX Design and Web Development

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Nonprofit websites are often charged with raising awareness and driving funding. We help support your mission by designing and developing engaging, usable, performant website experiences that improve reach, tell memorable stories, and enhance the overall user experience.

UX RESEARCH AND DESIGN

We understand what inspires giving and amplifies impact


Backed by 5,000 hours of in-depth user research, we know what motivates donors and sponsors, and what’s in their way. We plan, design, and build intuitive, innovative websites and custom web applications for leading nonprofits that need to tell powerful stories, grow brand awareness, and increase donations. We combine user‑centered design, conversion strategy, and scalable technology so supporters can understand your mission quickly, feel your impact, and take action such as donating, advocating, volunteering, or registering for events.

 

RESULTS & METRICS

Our nonprofit partners see measurable lifts


We bring the same rigor of UX research, testing, and continuous optimization to every website engagement. One global think tank improved click‑through rate 1.5× and increased conversion rate 4×, with a 119% increase in session duration post-launch. Another global nonprofit increased club registrations 110%, advancing its mission to support the world’s most vulnerable children and contributing to tens of millions in online donations. 

Example Website Results for our Nonprofit Clients
110
%
Increase in club registrations
4
x
Increase in conversion rate
119
%
Increase in session duration

Best-in-Class Engineering

AI PERSONALIZATION

AI-driven personalization to inspire action and increase engagement

We help nonprofits choose the right AI technology and develop a personalization strategy that uses your existing data to guide users through their journey. Personalized content can include tailored donation appeals, impact stories, program recommendations, and calls to action based on each user’s interests and engagement.

AI SEARCH

AI-powered search built for nonprofit websites

We help nonprofits identify the right AI-powered search technology, such as FUSE, Algolia or Coveo, to make finding information faster, easier, and more accurate. By refining your taxonomy and content structure, we create a smarter search experience that improves relevancy, prioritizes key resources, and helps users get where they need to go.

Motivate Icon
AI Search
Matching user intent for better search results
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AI Virtual Assistant
Making it easier to discover programs that matter
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AI Recos
Automated recommendations that surface relevant content

OPTIMIZATION 

Analytics, AIO and SEO impact reports

According to Forbes, brands are seeing up to a 60% drop in organic traffic. We help nonprofits define KPIs tied to engagement, donations, and mission impact, configure GA4 and Looker Studio, and deliver dashboards that support marketing and IT. Our team manages content audits, redirects, and structured migrations to protect SEO value and ensure supporters can find you online.

We also implement best practices for AIO (AI Optimization), including AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization), to improve your visibility in AI-driven search results (ChatGPT, Copilot, Gemini, etc.). We also often train content editors to write effectively for AI, the web, and accessibility.

ACCESSIBILITY

Accessibility is embedded in our approach 

Our team of IAAP-certified (CPACC) product owners, designers, and engineers partners with nonprofits to ensure every website redesign is built with accessibility from the start. We provide hands-on training for content editors and staff, along with ongoing accessibility audits to help your site remain inclusive, compliant, and welcoming for all.

20
+
Years of experience with nonprofits
200
+
Hours of staff accessibility training
28
%
U.S. adults have a disability

Trusted by Nonprofit Leaders

Let’s build meaningful experiences together

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