Flexible, Brand-Aligned Page Building at Scale for UNICEF USA
We partnered with UNICEF USA to migrate and redesign their high-impact fundraising website—streamlining Drupal architecture, implementing Layout Builder, and leveraging Agile development to meet a firm launch date while enhancing flexibility, performance, and accessibility.
UNICEF USA advances the global mission of UNICEF by rallying the American public to support the world’s most vulnerable children, raising millions annually through its website.
UNICEF USA’s Drupal 7 platform was outdated, difficult for content editors to manage, and inflexible for campaign needs. The site suffered from poor performance, cumbersome workflows, and design inconsistencies that hindered both user experience and brand integrity.
- Migrate to a modern Drupal architecture with improved navigation and flexible content management.
- Ensure accessibility compliance and ADA readiness.
- Maintain brand consistency while supporting unique campaign and event pages.
- Meet a fixed launch date without sacrificing quality or performance.
- Used Drupal Layout Builder with brand-specific customization to balance flexibility with consistent design.
- Adopted an Agile Scrum methodology to develop in parallel with A/B-tested design work, ensuring priority features were delivered on time.
- Conducted a comprehensive content audit to consolidate content types, remove bloat, and improve taxonomy for SEO and related content.
- Migrated thousands of content nodes using a combination of automated and manual processes—prioritizing high-value donation and SEO assets.
- Delivered a fully responsive, ADA-accessible, and brand-aligned website optimized for speed and performance.
- Streamlined the editor experience, enabling quick, consistent content creation without custom development for every campaign.
- Moved to a component-based architecture for faster load times, reduced render-blocking resources, and better scalability.
- Continued as UNICEF USA’s strategic support partner, enhancing applications, improving forms with complex integrations, and redeveloping event and club registration tools.
By combining agile delivery with strategic use of Drupal Layout Builder and a component-based architecture, we were able to give UNICEF USA both flexibility and control while maintaining brand cohesion. This approach also set the foundation for ongoing enhancements that continue to optimize performance, accessibility, and donor engagement.
UNICEF USA’s redesigned digital experience now supports their mission-critical fundraising goals with a faster, more accessible, and easier-to-manage platform. Our ongoing partnership ensures the site continues to evolve—meeting the needs of both the organization and the millions of supporters who power its mission.
