MJHS Website Optimization: Accessibility, Usability, and Conversion-Driven Design
We partnered with MJHS to redesign and optimize its ecosystem of WordPress websites—improving accessibility, streamlining navigation, enhancing multi-language support, and increasing engagement across critical enrollment and plan pages.
The Metropolitan Jewish Health System (MJHS) is one of the largest not-for-profit health systems in the Greater New York area, serving patients through Elderplan health plans, hospice, home care, and rehabilitation services.
MJHS’s websites housed valuable content, but dense information, inconsistent design, inaccessible color contrasts, and a fragmented translation process hindered usability. Third-party forms and portals created a disjointed user experience, and the sites lacked cohesive brand presentation.
- Improve accessibility and meet WCAG 2.1 AA standards.
- Streamline navigation to guide patients, members, and caregivers to the right services.
- Bring translations hosting in-house for better control and faster updates.
- Redesign enrollment and plan pages to increase conversion rates.
- Conducted usability testing with members and non-members to identify pain points and guide enhancements.
- Implemented UX quick wins including content reorganization, accessible color updates, and redesigned forms for improved clarity.
- Migrated Spanish and Chinese translations into WordPress, streamlining workflow and QA.
- Redesigned Elderplan’s Appointment Request and Enrollment Application forms, integrating with Salesforce.
- Built a new component-based MJHS.org site with a patient-focused navigation highlighting service areas and related resources.
- Delivered a cohesive, accessible web experience across MJHS’s four core sites.
- Implemented a Supportive Resources section across more pages to surface relevant content in context.
- Created optimized landing pages for Elderplan, including advisor-specific appointment scheduling in three languages.
- Designed and launched digital marketing campaigns and creative assets that were adaptable across multiple languages and ad formats.
By pairing user research with incremental UX improvements, MJHS achieved measurable gains in engagement and conversion without the need for a full-scale rebuild. Bringing translations in-house and unifying brand elements created a more cohesive, accessible experience across all sites.
MJHS’s redesigned digital ecosystem now delivers a patient-centered, accessible, and conversion-focused experience—helping more people find the care and coverage they need while giving the organization the tools to keep improving over time.
