The big game is this Sunday. It’s going to be cold. There will be a lot of parties. It’s sure to be a great matchup between the Seahawks and the Broncos with a number of memorable commercials. But between cold brews and bowls of flamin’ hot nachos, fans will use this major media event to get their thoughts out on social media.
Both teams are supported by very outspoken fanbases, on the field and in front of TVs across the country. These are true blue fans who are constantly advocating their team (or should we say brand). Even on social media, their fans are constantly liking, commenting and even defending.
So they’re football teams, what does that mean for you? You too can create superfans for your brand. It takes time and effort, but these four points will help direct your initiative to the endzone.
1. Make a Conversation NOT a Speech
It’s all about social engagement. Think about it in terms of a party (not a football party, one with more mingling). What are the most memorable experiences? Ones where you are involved in a conversation or where you’re forced to listen while someone expounds? It’s probably the former, and chances are that you were so involved that you lost track of time, too.
Why not replicate that with your social media presence? If you create something that asks questions or welcomes discourse, you’re putting forth a memorable experience for your users.
2. Be Fueled by Your Focus
Do what you set out to do. If your goal is to sell a service or product, be sure that your interaction supports that. Your social media presence should be positioned to support your business, not just to support itself.
If you are posting just funny pictures, comics, or non sequiter posts, what does that do for your business? They can relate to you with some copy, but you need to make sure that what you put in front of your users is reflective of your business. [If you want to read more about making sure your content fits your brand, I wrote a post on Voice and Tone.]
3. Make a Game Plan
You don’t find social success by luck. You need to examine the field, size up your competitors, and find out what makes your users tick. Success comes from practice and preparation. By setting up a strategy you have a plan to keep your momentum. A well executed Social Media strategy can assist with how you respond to user comments as well.[To learn more on the importance of thinking, check out this post from Laura.]
4. Keep It Personal
The social aspect of social media is the instant human connection. Traditional media created campaigns that presented ideas, feelings, products with a passive connection to the user. Content, ads, articles, commercials, were seen and read. Social media is interactive. Whereas with a commercial, a user might be part of an invisible conversation based on the business’ assumptions. Now you can promote and present useful content on a platform ready for consumer reaction.
As opposed to having your brands message as part of a TV program or in a magazine, your content is within your users feed of personal information. So, you’ll be interspersed with personal contacts, family photos, and old high school crushes. With that their likes and comments are open for their network (and yours to see). Ensure you are creating a conversation where your user would be open to comment and like in an open, personal forum.
What’s Your Next Play?
After 10 years of Social Media, it’s a mainstay of our lives and businesses. With some preparation and thoughtfulness you can mold your brand’s online presence into an important part of their social media experiences. To create super fans, you have to first create something super. If you can get them cheering, the eventual results will make you cheer, too.