User Centered Web Design Drives the User Experience
Think of a user experience team (like us at Sandstorm) as a group advocating for web site surfers... basically your web site users whoever they may be. It's easy to get caught up in business requirements while trying to build a web site/ interactive application/ online experience, but the goal of user centered design is to actually have your users drive some of your requirements.
We've been in more meetings that we can count where we'll spend an hour or two discussing what we "think" the user wants, what we "think" the user needs for education and content, what we "think" the user will do when we build our site - and we "think" how much easier it would be if we just picked up the phone and asked a few. So we do, and more often than ever before, user research is driving more and more of our web design decisions - ultimately enhancing a user's experience.