Sandstorm Blog

Sandy
Chicago marketing firm feels the turn in the economy

Can marketing and design firms in big business cities (like Chicago and New York) be leading indicators for the upswing in the economy? I think so. And here's my theory. We are getting flooded with a ton of interesting, exciting, and good sized RFPs from a lot of the large and mid-sized businesses in the area. Companies that were holding their budgets close are starting to explore how they 'may' want to spend their money Q3 and Q4. Which is so exciting - it almost feels like 2006 - 2007 again!

So we're not going to get too excited too fast, because we've seen RFPs sit and sit, but the fact that they are increasing so rapidly (and all of them needed to be finished yesterday) that I am optimistic for the future, and my friends, and family who are looking for a marketing or design job.

This blog was posted by Sandy on July 23, 2009.
Sandy Marsico, Founder & CEO

About the Author

Sandy Marsico

Sandy Marsico is the founder & CEO of Sandstorm®, a digital brand experience agency that turns consumer insights into engaging user experiences through our unique blend of data science, brand strategy, UX and enterprise-level technology.

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Sandy
Web design firm awards: Ego or Not?

So I struggle with web awards. Are they more for the creative team, the client, or the ego? Or are they a great way to celebrate innovative design work and share creative uses of technology and social media? The answer is most likely yes to all, but for some reason they still kind of sit funny with me. I am proud when we win, and I know our clients are proud too - but I know inside that I feel more pride when our marketing efforts really help grow our clients' businesses. That's my own personal mini award. :)

This blog was posted by Sandy on July 21, 2009.
Sandy Marsico, Founder & CEO

About the Author

Sandy Marsico

Sandy Marsico is the founder & CEO of Sandstorm®, a digital brand experience agency that turns consumer insights into engaging user experiences through our unique blend of data science, brand strategy, UX and enterprise-level technology.

Sandy
Content Writing

One company may beg to differ. We beg to write.

I'm talking website copy for the clients of our marketing and web design firm. We'll beg, we'll plead, we'll keep our fingers crossed - just for the opportunity to write the content. And here is the number one reason why... so we can hit our deadlines. When we meet with a new client and they ask "What do you see that will hold up our deadline?" I'll respond, start writing your content.

To help with this, we're starting to put together content templates to help mitigate the random copywriting we get when multiple SME's write for the same company. Erin Kissane wrote a great blog entry on content templates that goes into detail on how to use them. Thanks Erin!

This blog was posted by Sandy on July 15, 2009.
Sandy Marsico, Founder & CEO

About the Author

Sandy Marsico

Sandy Marsico is the founder & CEO of Sandstorm®, a digital brand experience agency that turns consumer insights into engaging user experiences through our unique blend of data science, brand strategy, UX and enterprise-level technology.

Sandy
Social Media - Our Recruiting Tool of Choice!

I have written about how we are using social media as a lead generation tool (with modest success), and I've been dying to try out social media as a recruiting tool, so when we finally had the opportunity to grow our staff we gave it a try and... SUCCESS! Thanks to a combination of twitter and facebook, social media was THE tool that uncovered our latest and greatest staff member! But we didn't use social media alone. We used recruiters, craig's list, and other job posting sites for this particular position.

In the past, we've had success with recruiters and craig's list - so like integrated marketing, we will continue to recruit in multiple ways, but I have to say for our web design firm, it's really most fulfilling using social media. For all the job seekers out there, I would recommend following the companies you most want to work for... and post your success stories here!

This blog was posted by Sandy on July 2, 2009.
Sandy Marsico, Founder & CEO

About the Author

Sandy Marsico

Sandy Marsico is the founder & CEO of Sandstorm®, a digital brand experience agency that turns consumer insights into engaging user experiences through our unique blend of data science, brand strategy, UX and enterprise-level technology.

Sandy
Web design portfolio updates: How often is too often?

It feels like we're always behind when updating our web design portfolio on the Sandstorm website. Does anyone have any feelings on how often we should be updating our creative work - monthly, weekly, quarterly, whenever we have time to? It's great that fresh work is always being produced, and I'm proud of the quality of award winning work we do, and want to give ample time showering our clients with pride and love by showcasing them on our web site... but right now our timing is pretty random. We're always working on content in our web site and changing that almost daily (as part of our SEO and keeping the site fresh), but those portfolio pieces tend to lag a bit. Maybe I should assign the portfolio update task to the new guy at our web design firm (he he he).

This blog was posted by Sandy on July 1, 2009.
Sandy Marsico, Founder & CEO

About the Author

Sandy Marsico

Sandy Marsico is the founder & CEO of Sandstorm®, a digital brand experience agency that turns consumer insights into engaging user experiences through our unique blend of data science, brand strategy, UX and enterprise-level technology.

Sandy

So I don't usually write about pop culture, nor about tragedies in the news. But the Michael Jackson brand has just exploded. The PR, the news, the talk shows, the memories, the brand. As I am writing this, there are 404,210 memories from Michael Jackson fans worldwide on the Michael Jackson web site (and growing by the minute!). Web sites are popping up everywhere selling memorabilia. I predict the Michael Jackson brand will only get stronger. And the name 'Michael' will now make it back to the #1 boy's name for 2010 (it was slipping a few years ago after the Michael Jordan days).

This blog was posted by Sandy on June 30, 2009.
Sandy Marsico, Founder & CEO

About the Author

Sandy Marsico

Sandy Marsico is the founder & CEO of Sandstorm®, a digital brand experience agency that turns consumer insights into engaging user experiences through our unique blend of data science, brand strategy, UX and enterprise-level technology.

Sandy
Web Design Usability Test: Does it pass?

When you are talking about informal usability testing, it doesn't have to be complicated nor time intensive. Think simple, think as Homer Simpson would say "duh?". When you take a look at the web site navigation and the initial web design concepts, think about the questions you have about what something means or what the section is about - and you can see if others run into the same questions. It's simple, it's quick and it's a good start to get out the easy problems (mostly terminology). Then you can dive deeper into more formal usability testing to really get ahead of your competition.

This blog was posted by Sandy on June 19, 2009.
Sandy Marsico, Founder & CEO

About the Author

Sandy Marsico

Sandy Marsico is the founder & CEO of Sandstorm®, a digital brand experience agency that turns consumer insights into engaging user experiences through our unique blend of data science, brand strategy, UX and enterprise-level technology.

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Sandy
Web Design Chicago versus Web Design Firm Chicago

To the average google researcher, the two key word phrases 'web design chicago' and 'web design firm chicago' may seem like the same thing so you would assume you would get the same results, but it's not entirely true. Interestingly enough, google considers Sandstorm Design an incredible find for a web design firm (maybe because we're a full service interactive agency?), but for the average web design search, we're not. In my next life I would enjoy being a google algorithm strategist.

This blog was posted by Sandy on June 15, 2009.
Sandy Marsico, Founder & CEO

About the Author

Sandy Marsico

Sandy Marsico is the founder & CEO of Sandstorm®, a digital brand experience agency that turns consumer insights into engaging user experiences through our unique blend of data science, brand strategy, UX and enterprise-level technology.

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Sandy
You need a social media marketing strategy: not friends and likes

As a growing marketing firm, it feels like we're always adding new services, new staff, new processes, new clients and new creative ideas on how we can integrate marketing across all media. Social media marketing is no different. A company really needs to have a strategic plan, a well positioned message, and an appropriate voice and tone before they start chasing their customers and prospects to become their friend, fan or follower. Social media can really help define a company's personality unlike any type of media we've had in the past - so use it wisely my friend, fan and follower...

This blog was posted by Sandy on June 8, 2009.
Sandy Marsico, Founder & CEO

About the Author

Sandy Marsico

Sandy Marsico is the founder & CEO of Sandstorm®, a digital brand experience agency that turns consumer insights into engaging user experiences through our unique blend of data science, brand strategy, UX and enterprise-level technology.

Sandy
Marketing tactics to consider when creating your internet marketing and web design strategy

A non profit client of ours recently asked for a list of internet marketing tactics to consider while building her online marketing strategy. Here's where our user experience design firm started with our list:

  • SEO (organic search engine optimization) and linking campaigns
  • PPC (pay per click)
  • Affiliate marketing (think amazon.com’s books)
  • HTML Emails and Auto-responders
  • Conversion Concepts (getting people to do what you want them to do on your site)
  • Web Analytics and Testing
  • Online Video
  • Blogs and Social Media (facebook, twitter)
  • Banner ads
  • Article writing

Does anyone else have more to add?

This blog was posted by Sandy on May 27, 2009.
Sandy Marsico, Founder & CEO

About the Author

Sandy Marsico

Sandy Marsico is the founder & CEO of Sandstorm®, a digital brand experience agency that turns consumer insights into engaging user experiences through our unique blend of data science, brand strategy, UX and enterprise-level technology.

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