Some people like to put their brand identity on business cards and letterhead, others prefer choppers. That’s right—choppers. One of our partners, Aaron Equipment, got a custom branded bike from Orange County Choppers and appeared on their TLC show American Choppers. The bike now sits proudly at their Bensenville headquarters. Of course, after visiting their office and seeing the bike, we had to take pictures. And who wouldn’t? This is really a great example of creative marketing—getting your brand out there by connecting with your audience on their interests. Now that summer is in full swing in Chicago and the festivals have taken over the weekends, it’s a perfect time to get creative with your marketing. And “creative” could be anything from a custom chopper to a clever sidewalk chalk stencil. If you need a little help brainstorming some creative marketing ideas, let Sandstorm Design give you hand!

Karen Boehl

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