Sandstorm Blog

Sandy

The Web Marketing Association has honored us with the 2009 WebAward For Outstanding Achievement in Web Development and Design for National Association of Realtors' Green REsource Council website. The Green REsource Council was founded to make the knowledge of green real estate practices available to everyone and is the only environmental real estate designation addressing multiple specialties for agents and property managers. 

We are very proud to be recognized for our green design work, and continue to strive to build intuitive online user experiences.

This blog was posted by Sandy on October 16, 2009.
Sandy Marsico, Founder & CEO

About the Author

Sandy Marsico

Sandy Marsico is the founder & CEO of Sandstorm®, a digital brand experience agency that turns consumer insights into engaging user experiences through our unique blend of data science, brand strategy, UX and enterprise-level technology.

Sandy
WBE Interactive Agency attends Chicago's Womens Business Development Center Conference

Today Lisa and I attended the Women's Business Development Center's Annual Conference at the Navy Pier. There was a lot of buzz in the room, the attendees were really friendly, and the exhibitors were exceptionally helpful and unbelievably willing to introduce us to marketing and interactive directors, as well as pass along contact info. Wow. It was a really terrific conference and networking event, and we both left quite exhausted. The big question is if the leads will turn into sales...

I learned something about Microsoft today. They spent over $1 Billion on WBE/MBE businesses and worked with 1200 WBE/MBE businesses in the past year. $1 Billion... Impressive. We'd be happy with .1% of that :)

This blog was posted by Sandy on September 16, 2009.
Sandy Marsico, Founder & CEO

About the Author

Sandy Marsico

Sandy Marsico is the founder & CEO of Sandstorm®, a digital brand experience agency that turns consumer insights into engaging user experiences through our unique blend of data science, brand strategy, UX and enterprise-level technology.

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Sandy
The meaning behind the brand names

How much effort goes into a brand name? Sometimes millions of dollars and hours of user research and analysis. Sometimes it's a random employee who comes up with the idea through a contest (think Accenture - accent on the future). We do a lot of naming for our clients whether it be for a new initiative, a new product, a renaming of a company, an internal program, and there really is no one way to go about it. From a brainstorm to all the legal intellectual property searches, I wonder how many hours really went into some of the most well known names out there?

Many people ask me where Sandstorm came from. I should come up with a highly conceptual meaning, but that's not how it happened. Sandstorm was a nickname of mine from college so I went with it because it was fun yet strong, spontaneous and energetic. Plus my maiden name was very difficult to pronounce, spell and remember. When I started the company in 1998 I had no idea that someday I would have an incredible agency filled with Sandstormers. Still wows me today.

This blog was posted by Sandy on September 8, 2009.
Sandy Marsico, Founder & CEO

About the Author

Sandy Marsico

Sandy Marsico is the founder & CEO of Sandstorm®, a digital brand experience agency that turns consumer insights into engaging user experiences through our unique blend of data science, brand strategy, UX and enterprise-level technology.

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Sandy

So we're starting to play around with the idea of posting some videos of us around the office on any given work day. We tend to laugh a lot around here, we keep a random quote board, and it seems like there's always this energy unlike any place I've known.

The question I ask myself is if anyone wants to get a look into what our work life is like at Sandstorm? So keep posted as we explore a video diary concept of our lives at Sandstorm as a social medium.

This blog was posted by Sandy on September 3, 2009.
Sandy Marsico, Founder & CEO

About the Author

Sandy Marsico

Sandy Marsico is the founder & CEO of Sandstorm®, a digital brand experience agency that turns consumer insights into engaging user experiences through our unique blend of data science, brand strategy, UX and enterprise-level technology.

Sandy
Marketing Firm's Super Secret Ingredient Revealed

This past weekend was our 3rd annual "Sandstorm Guac-off!" and our guacamole contest results are in.

Congratulations to... ME! (OMG - this is my official first time winning and my staff now thinks I cheated). And here's why. It's all about my super secret ingredient where they think I swayed the judges and the user experience. My super secret ingredient I talked about for weeks, and tested up in Lake Geneva about a month ago with friends and family to perfect my recipe. My super secret ingredient that no one was worried about because last year it was dill and I lost miserably. My super secret ingredient was... tequila. (he he he).

The most fun thing about guacamole is that is really does taste so different depending on what you decide to put in. This year's samples included mayo and sour cream to apples and jalepenos. Zak even brought a dessert guacamole which was my personal favorite (I didn't vote for myself as I don't personally like tequila) - he added raspberries and raspberry jam to be eaten with cinnamon crisps. Yum! And Zachary made guacamole for the first time ever.

So for the next year I get to be the "Guacamole Queen at Sandstorm". A title I am most proud of considering I can't cook very well to start off with. Not sure what my super secret ingredient will be next year. Better watch out Zak.

This blog was posted by Sandy on August 31, 2009.
Sandy Marsico, Founder & CEO

About the Author

Sandy Marsico

Sandy Marsico is the founder & CEO of Sandstorm®, a digital brand experience agency that turns consumer insights into engaging user experiences through our unique blend of data science, brand strategy, UX and enterprise-level technology.

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Sandy
Impacting the user experience with blue frosting

I made blue and silver cupcakes for my staff today. To get that Sandstorm blue, I had to bust out the food coloring and mix up both the cyan and the magenta to get that silvery blue that makes up our logo. I also put the chocolate cupcakes in silver trays so the cakes look like they are silver and blue.

However, the blue is a little smurf-life as Janna said. And so far no one has eaten a cupcake but me. Hmm... Now I'm not a bad baker (I'm actually decent) as I've brought cupcakes before and they are usually gone by noon - so it got me thinking what was different about these Sandstorm cupcakes and I think it's the blue frosting? Could the blue frosting impact their desire to eat the cupcake, therefore creating a more negative user experience?

This got me thinking about our company color blue, and how blue is a color associated with a positive user experience from a web site and corporate perspective. But when it comes to food, I can't think of a restaurant or fast food restaurant that uses blue except White Castle and that alone proves my point. Color can make a big impact on the user experience. The big question now is if hunger will take over and will the cupcakes be gone this afternoon?

This blog was posted by Sandy on August 25, 2009.
Sandy Marsico, Founder & CEO

About the Author

Sandy Marsico

Sandy Marsico is the founder & CEO of Sandstorm®, a digital brand experience agency that turns consumer insights into engaging user experiences through our unique blend of data science, brand strategy, UX and enterprise-level technology.

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Sandy
Web design firm selects Octoberfest for employee appreciation

Everyone here has been super busy and I wanted to find a fun way to say thanks - to show the very corporate "employee appreciation". After a very informal staff meeting (this meeting consisted of me sitting on someone's desk starting with a 1-1 conversation, that eventually everyone chimes in on) we decided that a beer tasting at Hopleaf on a Friday afternoon in October would be a great employee appreciation day. We can't wait - stay tuned...

This blog was posted by Sandy on August 10, 2009.
Sandy Marsico, Founder & CEO

About the Author

Sandy Marsico

Sandy Marsico is the founder & CEO of Sandstorm®, a digital brand experience agency that turns consumer insights into engaging user experiences through our unique blend of data science, brand strategy, UX and enterprise-level technology.

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Sandy

We are hiring! (Oh, I just LOVE saying that!) It's one of my favorite things to do. We are looking for an information architect that is a whiz at wireframing, understands the user experience, and can take strategic business decisions and turn them into intuitive interfaces. So that's our minimum requirement. Other pluses are whatever else you bring to the table - you tell us! Have design or photoshop skills? Great! Have experience in development? Cool. Love to conduct user research and usability tests - you're our next Sandstormer. Can't wait to meet you!

This blog was posted by Sandy on August 5, 2009.
Sandy Marsico, Founder & CEO

About the Author

Sandy Marsico

Sandy Marsico is the founder & CEO of Sandstorm®, a digital brand experience agency that turns consumer insights into engaging user experiences through our unique blend of data science, brand strategy, UX and enterprise-level technology.

Sandy
Sandstorm is a top Gen Y Company

Sandstorm Design was selected as a top 65 Gen Y company by Brill Street and the GFK Group market research company! We are so honored and proud to be selected as a company that attracts, retains and leverages these top performers - who bring an abundance of energy, determination and passion to our office (in addition to random made up words, quote-of-the-day boards, and happy dances).

Plus I have all the Facebook help I need.

This blog was posted by Sandy on August 3, 2009.
Sandy Marsico, Founder & CEO

About the Author

Sandy Marsico

Sandy Marsico is the founder & CEO of Sandstorm®, a digital brand experience agency that turns consumer insights into engaging user experiences through our unique blend of data science, brand strategy, UX and enterprise-level technology.

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Sandy

Wellness (physical, mental and emotional well being) is really important to us at our marketing and web design firm, so after some pretty long weeks of some exciting work, my staff really needs a break! So we developed "Massage Day" coming up for us at Sandstorm Design! Everyone is getting 15 minute massages at our office to make the day a little more comfortable and to ease the tension of yet, one last minute change to a file or tweak to a site. Maybe we'll make it an annual - no quarterly idea? Hmmm... let's see how it works out.

This blog was posted by Sandy on July 29, 2009.
Sandy Marsico, Founder & CEO

About the Author

Sandy Marsico

Sandy Marsico is the founder & CEO of Sandstorm®, a digital brand experience agency that turns consumer insights into engaging user experiences through our unique blend of data science, brand strategy, UX and enterprise-level technology.

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