Sandstorm Blog

Lisa
Sandstorm Launches New Raddon Website

At Sandstorm®, we know a thing or two about creating great user experiences. That’s why working with Raddon to develop their new website was such a perfect fit.

For Raddon, 2016 was a transitional year. Fiserv purchased the company, which gave Raddon the opportunity to create a new, visually appealing website that aligned with Fiserv’s look and feel.

With the launch, we were able to help Raddon:

  • Build brand equity through beautiful web design that complements their parent company.
  • Create a consistent experience for Raddon and Raddon Report visitors by combining the domains.
  • Improve lead generation by implementing an e-commerce solution that makes it easier to purchase research reports and register for events.

We’re honored to help Raddon in their mission to improve financial performance through research and help financial institutions achieve sustainable growth. See the new Raddon website for yourself.

This blog was posted by Lisa on April 6, 2017.
Lisa Goepfrich

About the Author

Lisa Goepfrich

Lisa is a Digital Strategist who is extraordinarily adept at building visual stories.

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John
Creative Boot Camp

Each year, some of the sharpest thinkers you’re likely to meet gather at Chicago’s Columbia College for a high-stakes advertising competition. They’re not professional strategists, copywriters and art directors—they’re college students taking part in The One Club’s Creative Boot Camp, and their work is insightful and inspired.

I know this firsthand because, along with Janna Fiester (Executive Creative Director here at Sandstorm), I was a mentor and judge at this year’s Creative Boot Camp. The annual event is presented by The One Club, the non-profit organization devoted to elevating creative work in the advertising industry. One of the missions of The One Club is to educate and inspire students of the business, and the Creative Boot Camp gives collegians the opportunity to work in teams to develop a multi-media marketing campaign.

Seventeen teams—comprised of students from Columbia, DePaul, Harper and other area schools—worked closely together for three days to develop campaigns for Kraft American Cheese Singles. Serving as mentors, Janna and I (along with a handful of other Chicago ad professionals) moved from team to team answering questions, resolving conflicts and sharing our perspectives.

You could really sense the passion each team had for their work,” recalls Janna. “These were college students who had never met before being assigned to their Creative Boot Camp team. The research and strategy development they were doing to provide a foundation for the creative work was truly amazing.”

The teams worked around the clock on their campaigns and, on the fourth day, formally presented their work to a panel of judges comprised of Janna and me and four other ad executives. Each team presented its research, strategy and creative rationale for campaigns that spanned TV, print, social media, point-of-purchase and field marketing.

At the conclusion of the presentations, the judges selected the top three teams, each of which received a year’s membership in The One Club. The members of the first-place team were also awarded interviews at Leo Burnett, the agency which sponsored the event.

“It was an amazing experience,” says Janna, “and throughout the four days, the students were incredibly appreciative of the time and expertise we were sharing with them.” And while I concur with her assessment, I have to say that we got back at least as much as we gave.

We can’t wait til next year, when we get to do it all over again.

This blog was posted by John on March 30, 2017.
John Rausch

About the Author

John Rausch

Over his 25 years in the advertising industry, John has produced award-winning work for many B2C and B2B clients. He is a passionate believer in the power of the brand and brings a strategic approach to every piece of creative.

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Sandy

What Your Employees Want (And How Company Culture Can Give it To Them)

Culture has a huge impact on your brand. It’s something I recently talked about with Forbes, and I’ll shout it from the roof of our office if it helps other leaders avoid learning the hard way like I did.

In Sandstorm’s early days, I discovered just how important creating a positive culture really is. By not focusing on our culture, I ended up not looking forward to working at my own company. But after we took the steps to transform our culture, we added more than 30 Sandstormers to our roster and grew business by 425%. Best of all, I’m absolutely sure that Sandstormers love coming to work every day.

Creating a great culture is as much an art as a science, but it starts by knowing what employees want. A study from PwC shows that these are the four things people want most from their job, and this is how we address them through our unique culture.

1. Job Flexibility

It’s not just Millennials who want flexibility at work; everyone wants a healthy work-life balance. The world’s full of tools that let us work anywhere at any time, so why should we miss our daughter’s first soccer goal or be at the office early after a late-night code deployment?

One of our core values is warrior spirit. To us, warrior spirit means being on an endless crusade to make great ideas a reality and bring out the best in each other. We’re problem solvers, champions, and collaborators who architect client success. And that’s something we do whether we’re in the office or working remote, at work and at play.

2. Professional Development

Career growth is essential to Millennials, and it’s why learning and sharing is another of our core values. If we want to be the best, we need the tools and time to learn how. That’s why we spend thousands of hours every year attending conferences, taking classes, exploring new technologies and trends, and sharing what we learn with each other.

Our senior staff has decades of experience, and they use it to mentor younger members of our team. They’re also active members of the community, sharing their expertise at events and boot camps and speaking at conferences, which helps us discover the next member of our team.

3. To Do Good While Being Great

Reputation matters to clients and employees, and what a brand says and does needs to align. Our mission is to do good work for good people, and we don’t work with organizations we don’t believe in.

We do good outside of work, too. Sandstormers get paid time off each year to volunteer, and we organize volunteer opportunities where we work together at a food pantry or collect for a clothing drive.

4. Have Fun

We’re people, not drones. And nothing builds stronger bonds than having fun together. It’s extremely rare for a week to go by at Sandstorm without there being a birthday lunch or a happy hour. That’s not even counting our super secret events to Cubs games, scavenger hunts, or other outings organized by our Co-Captains of Fun.

And this year I was finally able to give everyone the last week of the year off to go on vacation or spend some much-deserved time with friends and family. I was so happy!

Changing our culture really transformed our business. We can keep growing while making sure our lives are rich, meaningful, and full of fun. And that’s the real reward of focusing on your culture.

This blog was posted by Sandy on March 16, 2017.
Sandy Marsico, Founder & CEO

About the Author

Sandy Marsico

Sandy Marsico is the founder & CEO of Sandstorm®, a digital brand experience agency that turns consumer insights into engaging user experiences through our unique blend of data science, brand strategy, UX and enterprise-level technology.

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Joshua

With 2017 right around the corner, the Sandstorm team has been dreaming about what’s to come in the new year. Taking our core values as inspiration (Warrior Spirit, Learning and Sharing, and Have Fun!), we each set a New Year’s resolution. From running 5Ks to learning a new language to dancing more, our goals for 2017 ran the gamut (you can see all of them here).

 

Dreaming is never enough for us, so we activated 6 of our resolutions as GIFs to celebrate the season with all of you.


core value: warrior spirit

resolutions: compete in a 5K race

 

Many of our staff have the classic resolution to run a 5K, but our Copywriter Bill wants to compete in a race to raise money for Open Heart Magic. Bill is a magician for the nonprofit Open Heart Magic, which brings the surprise and excitement of magic to children in Chicago area hospitals.

 

 


core value: warrior spirit

resolution: plan a beautiful wedding

 

Lisa, one of our Digital Strategists, just got engaged! So who can blame her for having the big day on her mind? Her resolution is planning a beautiful wedding and fun reception while keeping her type A personality at bay.

 

 


core value: learning and sharing

resolution: learn a new language

 

Most of our staff have been bitten by the travel bug, but our Creative Director John and Production Designer Jason are taking it one step further by learning Italian and Japanese, respectively.

 

 


core value: learning and sharing

resolution: learn new tech skills

 

Staying on top of the latest tech developments is just part of being a Sandstormer. Andy, our Senior Engineer and Team Lead, is going to extend his knowledge by becoming a Drupal 8 expert and Joshua, our Marketing Manager, wants to master HTML so he can perfect our email newsletters.

 

 


core value: have fun!

resolution: dance like nobody’s watching

 

Our Front-End Developer Adam will be relieving some stress in 2017 by letting loose and not caring what anyone thinks.

 

 

 


core value: have fun!

resolution: I want to be the very best, like no one ever was.

 

Pokemon took over the world this summer, and our office was no different. Interaction Designer Jesse’s new life motto also happens to be lyrics from the Pokémon theme.

 

 

 


Sandstorm is happy to assist in dreaming up 2017 marketing resolutions with you and help activate them in the new year.

This blog was posted by Joshua on December 14, 2016.
joshua sovell

About the Author

Joshua Sovell

As the Marketing Manager Joshua is in charge of crafting the Sandstorm narrative via compelling blog content and community engagement.

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Joshua

The Initiative for a Competitive Inner City (ICIC) and Fortune has announced that Sandstorm has been selected for prestigious 2016 Inner City 100 list. This recognition places Sandstorm in an exemplary lineage of nearly 900 fast-growing and innovative inner city businesses.

ICIC’s Inner City 100 is an annually compiled and released list featuring high-power, high-potential businesses from around the country with headquarters in inner cities. Each company is selected by ICIC with help from a national network of nominating partners who seek to identify, spotlight, and further enable the named companies’ innovative urban entrepreneurship. Ranked by revenue growth, the esteemed recipients go on to have their names published in Fortune.

Sandstorm ranked 95 overall on the list of 100 and it is the third time we have been honored with this distinction. We reported 2015 revenues of 4.29 million and a five-year growth rate of 117% percent from 2011-2015. In the past year Sandstorm has added a number of new positions, including a Digital Strategist, Marketing Manager, Front-End Developer, Director of Analytics & Optimization and a Creative Director

The full list can be viewed on the Fortune website here.

 “We are extraordinarily proud of these pioneering entrepreneurs who lead the way in economic revitalization in America’s inner cities,” says Steve Grossman, CEO of ICIC, of the list of 100.

The Inner City 100 program recognizes and supports successful inner city business leaders, and celebrates their role in providing innovation and job creation in America’s cities. These companies strengthen local American economies, provide job opportunities for underrepresented communities, and drive forward economic and social development. 

This blog was posted by Joshua on December 7, 2016.
joshua sovell

About the Author

Joshua Sovell

As the Marketing Manager Joshua is in charge of crafting the Sandstorm narrative via compelling blog content and community engagement.

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Joshua
user research, UX, usability, World Usability Day, UX research

There seems to be a holiday for everything now, including user experience. And Sandstorm couldn’t help but celebrate it.

The theme for World Usability Day 2016—Sustainable User Experience (UX)—unites UX and sustainability through the shared objective of creating unparalleled experiences. At Sandstorm, we understand the impact UX research and design can have on projects and, most importantly, people.

So we got excited to capitalize on our UX expertise while cleaning up our office recycling habits.

We assembled a team of eco-warriors—aka UX architects and marketing specialists—to investigate our team’s recycling habits. By utilizing user interviews—one of many types of user research—for this project, we were able to better understand current behaviors in the office and identify opportunities for improvement.

We asked our team members questions about their basic recycling knowledge, why they recycle, and what keeps them from recycling at the office. We uncovered two key findings from our research and, as a result, devised four ways to improve recycling.  

Key Findings

  1. The majority of Sandstormers want to, and do, recycle
  2. The most significant barrier to recycling is Sandstormers’ uncertainty as to whether an item can be recycled or not

Ways to Improve Recycling at Sandstorm

  1. Ensure bins are present by every desk and in every conference room
  2. Clearly communicate what can and cannot be recycled
  3. Reduce plasticware/food waste
  4. Explore purchasing a dishwasher

Usability is about tweaking what you currently have to create a more effective experience; our user research showed that—with Sandstormers already in the habit of recycling—we need only to implement a few minor changes to encourage greener behaviors. 

And just because we have action items now doesn’t mean our process is over. We will continue to track office recycling, and do follow up user research, to ensure office recycling is optimized for a greener tomorrow.

This blog was posted by Joshua on November 10, 2016.
joshua sovell

About the Author

Joshua Sovell

As the Marketing Manager Joshua is in charge of crafting the Sandstorm narrative via compelling blog content and community engagement.

Joshua
Alliance for Audited Media, AAM, Responsive Website, Web Design, Web Development, Content Audit

Here at Sandstorm we don’t simply “refresh” a website, we help businesses evolve their brand. Which is exactly what we did for Alliance for Audited Media (AAM) when they wanted their website to project a more modern feel with digital prowess. 

Our first move was a content audit to get our arms around the site and understand the complex mission of AAM (empowering media professionals with trusted verification and data). From there we created a set of information architecture (IA) guidelines that informed the responsive website design. Through our thoughtful research and strict IA guidelines we were able to deliver a new website, with approachable messaging, that spoke to their various audiences. 

This blog was posted by Joshua on October 28, 2016.
joshua sovell

About the Author

Joshua Sovell

As the Marketing Manager Joshua is in charge of crafting the Sandstorm narrative via compelling blog content and community engagement.

Joshua
Sandstorm Staff, our culture, Super Secret Event, Sandstorm Hunt

In the spirit of our 3rd core value, Have Fun, each year Sandstorm has a Super Secret Event! Our Co-Captains of Fun, Alicia Newland & Nathan Hass, plan everything with our CEO Sandy Marsico. In past years we have gone to a Cubs game, an arcade & bowling.

This year we grabbed lunch at Emerald Loop, to ensure everyone was maxed out on energy for the main event: a scavenger hunt. The staff broke up into 5 teams for a digital scavenger hunt taking us all over the loop. The riddle clues led us to familiar landmarks like the Chicago Theater & the Chicago Cultural Center, and some interesting new places like Harlan J. Berk Ltd., coin dealer, looking for trivia answers. Some of the clues were a little more active and we had to snap a picture of the team doing ballet outside of the Joffery Ballet, posing on 1 leg with Calder’s Flamingo statue in Federal Plaza and double-checking the time with the famous Marshal Fields Great Clock.

 

Our core values help us accomplish our mission: to create a place for like-minded people to have fun & do things in a way that hasn’t been done before. We understand that some of the best ideas come from giving our inner-selves a place to explore & play. Beyond our Super Secret Event, we keep the fun rolling with a Guac Off, Halloween Costume Contest, Holiday Pajama Day and other pop up events throughout the year.

If “Have Fun” is one of your core values, check out our join the team page for open positions and to submit your resume. 

This blog was posted by Joshua on October 14, 2016.
joshua sovell

About the Author

Joshua Sovell

As the Marketing Manager Joshua is in charge of crafting the Sandstorm narrative via compelling blog content and community engagement.

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Joshua
Ensono, branding, tech, mainframe, brand strategy, content strategy, marketing strategy, web development

Machines possessing hopes and dreams is a classic theme explored in science fiction. Sandstorm® explored this theme when Acxiom IT restructured their organization and needed a rebrand to reflect their new position as a tech company that dreams of the future.

Acxiom IT recently became a standalone infrastructure management services business, which required a new name and brand strategy to set them apart from their former parent company. Sandstorm® was hired to guide the 46-year-old business as they developed a new corporate identity. The result: the Ensono brand and a vision for the future.

Sandstorm®'s first step was diligent research. We examined the client's history, needs, behaviors and desires to understand where they've been and devised a marketing strategy to help them reach where they wanted to go. In speaking with their senior leadership, it became clear that they wanted to position themselves as a solution that meets the needs of the present and the future. Although they offered industry-leading mainframe solutions, Ensono needed help representing themselves as a company that develops and innovates for the future.

With renewed focus on addressing current client needs while engineering solutions for the demands of tomorrow, we turned to creating a new name. Sandstorm® went international while exploring the concepts of progress and dreaming: "enso" is a Zen concept that refers to strength and creativity, and "in sogno" is an Italian expression meaning "in dreams." By merging these words and concepts together, Ensono, or the company that dreams, was created. This idea of inventive and adaptable thinking followed through the positioning statement, key messages, content marketing tactics, and digital marketing strategies.

Sandstorm® assisted Ensono with their brand launch and website development and has continued to partner with them on many projects including: collateral materials, promotional video, product campaigns, corporate signage, and assisting with the interior design of their new office space.

If you are dreaming of a new marketing strategy, Sandstorm can make it a reality.  

 

This blog was posted by Joshua on August 4, 2016.
joshua sovell

About the Author

Joshua Sovell

As the Marketing Manager Joshua is in charge of crafting the Sandstorm narrative via compelling blog content and community engagement.

Joshua
B2B Best Brand launch Award for marketing campaign, Sandstorm team: Chief Strategy office Laura Luckman Kelber, Executive Creative Director Janna Fiester, Creative Director (Content) John Rausch, Account Director Alicia Newland and UX Art Director Nathan Haas

Sandstorm® recently acquired some new hardware when we took home the Best Launch Award at the B2B Marketer Awards & Conference for our marketing campaign rebranding Holden, a global leader in sales performance development.  

Like many businesses, Holden was in a shifting industry and looking for a way to stay relevant while standing out. Sales training was seen as an ineffective & inefficient necessity, leading Holden to borrow from the eLearning industry to disrupt their industry by repositioning as a SaaS company. Sandstorm came in to create their new brand strategy, which included the bold claim that "sales training is over". 

This disruption, punctuated by the new tagline game-changing sales habits, moved Holden away from a traditional sales training organization to an innovative, educational solution for developing talent. The brand launch campaign, that included a new identity, tagline, digital marketing, website and marketing collateral, helped Holden achieve 106% their annual lead gen goal in the first 5 months.

Congratulations to the award winning, Sandstorm team: Chief Strategy office Laura Luckman Kelber, Executive Creative Director Janna Fiester, Creative Director (Content) John Rausch, Account Director Alicia Newland and UX Art Director Nathan Haas!

This blog was posted by Joshua on June 30, 2016.
joshua sovell

About the Author

Joshua Sovell

As the Marketing Manager Joshua is in charge of crafting the Sandstorm narrative via compelling blog content and community engagement.

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