The Orthopaedic Trauma Association’s (OTA) mission is to promote excellence in care for the injured patient. So when they came to us with a struggling website, we made sure they got the best treatment possible.
OTA’s website exhibited a lot of the traditional symptoms of an aging online presence: disorganized content, a lack of information architecture (IA), outdated design and functionality. After quickly diagnosing the issues, we got to work.
Based on OTA’s goals and needs, we determined that Drupal 8 would be the best CMS in which to build the new site, as it would provide added longevity. Once we identified the CMS, we got to work on their IA, and designed with user experience (UX) best practices while creating consistent branding throughout the site—expanding the color palette, identifying new and beautiful fonts, and using custom imagery.
Part of improving UX included implementing single sign-on (SSO) through OTA’s association member platform—ACGI. And by utilizing Apache Solr Search, we were able to make the search more robust throughout the site.
Altogether, this made content easier to find for users and easier to update for the association. And, as they say, the proof is in the pudding.
Within the first month after launch, OTA’s new website experienced unprecedented performance:
- 986% increase in traffic from Google
- 497% increase in organic search traffic
- 54% increase in new users
- 65% increase in pageviews
- 22% decrease in bounce rate
“Planning and implementing a website redesign can be a momentous undertaking, especially for a small staff association. Sandstorm could not have made the process easier for our team.
Their exceptional technical and creative talent, along with the high level of customer service provided throughout the project, made the process as seamless as a website redesign can be. And our new (and very much improved) website has been well received by the Orthopaedic Trauma Association (OTA) membership!”
– Kathleen Caswell, CAE, Executive Director