Sandstorm Blog

Sandy
Content strategy for Associations

 

There is an insane amount of content being produced today, and it’s only going to accelerate. Content Marketing Institute reports 69% of marketers are creating more content now vs. just 1 year ago, and 48% of marketers say they publish content either daily or multiple times per week. In addition, highly-funded, rapidly growing online education startups (Khan Academy, edX, Coursera) are potentially putting your association’s educational content at risk and adding to the content storm.

To help cut through the noise, a content strategy—or a “content framework”—can be your association’s filter as you plan, develop and manage your content. How nice would it be to have the confidence to say “yes” or “no” to a content topic based on your content strategy, not to mention leadership support? 

To start crafting your content strategy, follow these 5 steps:

Step 1 - Know the problem you are trying to solve
Have you defined the goals your association is trying to reach via content (increase member engagement, attract new members, increase event registrations, etc.)? Knowing from the beginning what your goals are, and getting alignment from your team, will create a more focused content strategy. It sounds basic, but I can’t tell you how many times goals are misaligned, not written down and not agreed to.

It’s also important to get to know your members’ goals. People are afraid they are not relevant anymore because they can’t keep up. Meet people where they are at—keep people relevant. If you did nothing today, but used relevancy as your filter, how much content would you have left? How useful is some of your existing content from just a few years ago?

Step 2 - Really get to know who you are trying to reach
Understanding whom you are writing for is key to content strategy, but you should not assume anything. Do your research to confirm who your members are and uncover new insights. You can conduct 1-1 user research interviews with your members and non-members to learn what type of content they want from you, identify content needs during a usability study, or even send out a survey if your association doesn’t already do that too often. For the best results, speak with members, instead of just your board and volunteers.

Step 3 - Establish your association’s voice & tone
All of your content needs to sound like it is coming from 1 voice, even though you probably have several people writing for you. You may even have volunteers, sponsors, and members writing too! Will you speak in the first person or third person? Conversational, formal, or business casual? Defining this as part of your content strategy will help create a unified voice and tone across channels, and give you guidance as you write, edit and govern your content.

Step 4 - Align your stakeholders and focus your communication
Build a content strategy statement, that can be used as a dual-filter, to omit what content you don’t need and to produce new content in line with your goals. Just like a garden, you need to weed out underperforming content to allow other content to thrive.

Step 5 - Develop a content plan
A content plan helps you define your channels, audience, purpose, topics and goals. Understanding where to deliver your content can be just as important as what content you create. Don’t feel like you need to use every channel, and reuse or edit content to fit the platform and audience (a presentation can be a webinar, video, slideshare or a blog). It’s also really great to have a plan so you know where to put that last video that was just created, or photos from your annual meeting. Many associations blast the same content to every channel, even though they know they shouldn’t, simply because there was no strategy or plan.

Wrapping Up
Without a content strategy, your association may be wasting a lot of time, money and resources. Relevant content comes from the intersection of what you think is important and what interests your members. I’m confident that your association can create stellar, focused and insightful content by taking a little time upfront to develop your content strategy.

Prefer some help?
Sandstorm® has been helping associations conduct member research, identify content requirements, and craft their narratives through content marketing for almost 20 years. And our in-house team of UX strategists and website engineers build beautiful, data-driven websites that make content easy to find, easy to consume, and easy to share. Reach out if you want to talk through how we can help!

This blog was posted by Sandy on October 6, 2016.
Sandy Marsico, Founder & CEO

About the Author

Sandy Marsico

Sandy Marsico is the founder & CEO of Sandstorm®, a digital brand experience agency that turns consumer insights into engaging user experiences through our unique blend of data science, brand strategy, UX and enterprise-level technology.

Bill Kurland
Fairy Tale Castle brand story, content strategy, storytelling, writing

Everyone loves a good storyteller, and as Ira Glass once said, "Great stories happen to those who can tell them." Due to their resources, brands are uniquely positioned to tell great stories across a variety of channels.

If you’re not writing your brand’s autobiography, there’s someone out there ready to tell the unauthorized story—whether that’s a competitor, publishers, reviewers, consumers or search engines. Whoever has the best story wins, but you don’t need a seven-figure budget to tell compelling tales across your marketing channels.

Know Your Audience—and Speak to Them

If you think you can make a connection with everyone, you’ll end up appealing to no one. We’re being inundated with thousands of pieces of content every day, and our attention span has diminished to eight seconds. Your message needs to grab attention quickly or it will get buried in the white noise of continuous content.

It pays to know your audience, because you can deliver targeted communications with precision. Sandstorm’s award-winning work with Holden is a perfect example of the impact a brand can have when they know their audience. Holden’s customers saw sales training as ineffective and inefficient. By making the disruptive statement “sales training is over,” Holden communicated how they could relieve this major pain point. The success of this messaging can be measured by the company achieving 106 percent of their annual lead generation goal in the first half of the year.

Step 2: Position Your Brand for Success

It’s exceptionally difficult to tell a compelling narrative about your brand if your brand isn’t compelling. That doesn’t mean you have to become something you’re not, but it does mean that you should be able to easily identify and communicate your value proposition in a way that engages your customer. If your current brand can’t do that, it might be time for a rebrand.

The world’s most valuable brands have well-defined personalities: Apple, Google, Microsoft, IBM, Disney, and GE all have a very clear identity that allows them a shorthand with their customers. And over the years those companies have allowed their brands to evolve and change with their audience.

Step 3: Develop a Content Strategy—and Document It

Content marketing has become ubiquitous in the industry. 93 percent of B2B marketers report that they used content marketing as part of their brand strategy in 2014. Almost every brand is utilizing blogs, videos, e-newsletters, whitepapers, infographics, listicles, or some form of content to meet the needs of their prospects.

Surprisingly, while the majority of marketers claim to have a content marketing strategy in place, very few have actually documented it—only 37 percent among B2C and 32 percent among B2B.

Documentation is essential to getting support from executives and communicating tactics with content writers and creatives. Instead of existing as a nebulous set of ideas, a documented content strategy provides reference material for the organization that can be continually revised and improved, and helps track failed and successful initiatives.

Part of your brand strategy should involve determining what types of content and which channels are right for you. If your audience are predominantly consumers between the ages of 18 and 24, then video content on Snapchat. If your target audience are business people over the age of 35, then you may want to promote white papers and industry blogs on LinkedIn.

Step 4: Optimize For Search

In 1999, Google handled roughly three million searches per day. In 2012, Google stated that they handled over three billion searches per day, accounting for 65 percent of total searches in the United States. Bing and Yahoo make up the majority of the rest with 20.3 percent and 12.7 percent, respectively.

Brands understand that search engines are contributors to their story and reputation, and so are the consumers and writers whose reviews and articles appear at the top of SERPs.

SEO is constantly evolving, so if your content isn’t optimized to meet today’s best practices, you’ll miss out on a massive opportunity for your story to be heard. And search engines can help you identify and develop the right content as well: Google’s Keyword Planner is a great way to find the stories customers want to hear using search queries and long-tail keyword phrases.

Step 5: Work Within Your Means

Over the past several years, content marketing has evolved into brand publishing, with large corporations curating targeted lifestyles via a stream of content that rivals the New York Times in quantity. Red Bull, for example, has dedicated their website to music, fitness, sports and adventure, with only a small ad for their new Red Bull Summer Edition near the footer signifying their existence as a beverage company. And Red Bull’s not alone: Intel’s iQ, Adobe’s CMO.com, and American Express’s Open Forum are just a few examples of brands acting as publishers.

Most companies don’t have the capital to spend on brand publishing and experiential marketing, and that’s okay. You don’t need to keep up with the quantity of content these brands offer, but you do need to compete against their creativity. All it takes is one great video, one indispensable article, one engaging social media post to capture consumer mindshare.

Sandstorm® has been helping brands craft their narrative through content marketing for almost 20 years. From B2B to B2C, SEO to PPC, we can develop the right content marketing strategy that ensures you’re the one telling the story of your brand.

This blog was posted by Bill Kurland on August, 15, 2016.
Bill Kurland, Copywriter

About the Author

Bill Kurland

Copywriter Extraordinaire

Joshua
Ensono, branding, tech, mainframe, brand strategy, content strategy, marketing strategy, web development

Machines possessing hopes and dreams is a classic theme explored in science fiction. Sandstorm® explored this theme when Acxiom IT restructured their organization and needed a rebrand to reflect their new position as a tech company that dreams of the future.

Acxiom IT recently became a standalone infrastructure management services business, which required a new name and brand strategy to set them apart from their former parent company. Sandstorm® was hired to guide the 46-year-old business as they developed a new corporate identity. The result: the Ensono brand and a vision for the future.

Sandstorm®'s first step was diligent research. We examined the client's history, needs, behaviors and desires to understand where they've been and devised a marketing strategy to help them reach where they wanted to go. In speaking with their senior leadership, it became clear that they wanted to position themselves as a solution that meets the needs of the present and the future. Although they offered industry-leading mainframe solutions, Ensono needed help representing themselves as a company that develops and innovates for the future.

With renewed focus on addressing current client needs while engineering solutions for the demands of tomorrow, we turned to creating a new name. Sandstorm® went international while exploring the concepts of progress and dreaming: "enso" is a Zen concept that refers to strength and creativity, and "in sogno" is an Italian expression meaning "in dreams." By merging these words and concepts together, Ensono, or the company that dreams, was created. This idea of inventive and adaptable thinking followed through the positioning statement, key messages, content marketing tactics, and digital marketing strategies.

Sandstorm® assisted Ensono with their brand launch and website development and has continued to partner with them on many projects including: collateral materials, promotional video, product campaigns, corporate signage, and assisting with the interior design of their new office space.

If you are dreaming of a new marketing strategy, Sandstorm can make it a reality.  

 

This blog was posted by Joshua on August 4, 2016.
joshua sovell

About the Author

Joshua Sovell

As the Marketing Manager Joshua is in charge of crafting the Sandstorm narrative via compelling blog content and community engagement.

Laura
Arrows

Disruption is all the rage. I can't even count the number of clients who have asked for a “disruptive” marketing campaign. Disruption can be a powerful tactic, but only when it makes sense.

 

Why do you want to be disruptive?

That's the first question I ask clients, but it's not the only one. These are just a few of the questions you need to answer to gauge your capability for a disruptive campaign:  

 

  • What is going on in your industry? Your organization?

  • Do you have the talent, capital, and resources to completely revolutionize your business? And not just for the next quarter or two, but for the next 3-5 years.

  • Will your target market understand this move?

  • How many current customers will you lose when you go through this monumental change? How many will you gain?

I know, it’s harder than ever to attract audience attention: Microsoft estimates that our average attention span is eight seconds, down 33 percent since 2000. With unicorns like Uber, Airbnb and Bitcoin causing tectonic shifts of entire industries everyday, no wonder there’s a mad rush to disrupt.

When’s the right time to shake things up?

The challenge is transforming your brand and industry without the epic fail of New Coke or Crystal Pepsi.

 

Sandstorm has helped clients develop disruptive marketing campaigns, including Holden’s disruption of the sales training industry. Holden noticed that traditional training methods had lost their potency and clients needed faster ways to onboard their sales force. Holden borrowed from the eLearning space, crafting software and utilizing gamification to transform their one-time training class into a revolutionary habit-changing tool.

 

Notice from where their idea of disruption came: an observation of their customers’ repeated struggles with ineffective techniques. Additionally, they understood the equity they had built with their Power Base Selling Methodology and instead of throwing out the baby with the bathwater, they reinvented how they taught effective behaviors. And instead of just changing their marketing message, they also fundamentally changed how they went to market with their campaign.

 

Do you need disruption or just an evolution?

It’s not the trendy thing to say, but oftentimes an evolution is more appropriate and pragmatic than disruption. We’ve seen many clients focus their attention on overall business growth and product development to align with their clients’ needs only to neglect the marketing that attracts a wider audience to their innovations. They may lose perspective on their marketing for months or years at a time. When they begin to sense that something is going wrong, they call us to discuss a brand refresh. Sometimes a complete rebrand is required because their business and market has evolved beyond their existing brand equity.

 

When Sandstorm gets these marketing strategy requests, we dive into the brand’s existing equities and look at how they match the marketplace. We look outside of their category to garner inspiration and talk to their users, current customers, and potential customers. We find white space for them that is unique to what, how, and why they do what they do. This might be a radical evolution or a minor shift, but either way it creates momentum for their business and helps them grow effectively.

So, before you’re lured by the siren call of disruption, think about what disruption really means for your business. Has the landscape shifted so much that you need to change business model or do you just need to evaluate what you have and pivot?

 

To discuss the benefits of evolution vs. disruption, or get information on how Sandstormcan improve your marketing strategy, contact Laura at llk@sandstormdesign.com

 
This blog was posted by Laura on July 19, 2016.
Laura Luckman Kelber

About the Author

Laura Luckman Kelber

Chief Strategy Officer, Laura Luckman Kelber leads Sandstorm's team of strategists with wisdom from her 20 years of marketing experience. Combining seemingly disparate ideas to solve a problem, Laura unearths unexpected insights to help clients’ fuel their success.

Bill Kurland
Digital Marketing Personalization, remarketing, retargeting, digital marketing stragety

I’d been browsing through Stephen King books on a popular e-commerce website. When I clicked over to a news article, an ad for The Gunslinger followed. I barely gave it a second thought when the same ad appeared in my Facebook feed. Then the emails started. For days after, the same ad haunted me everywhere I turned: no social network, email service provider or website was safe. Leave me alone, I shouted at my monitor, the room spiraling out of control. Leave me alone!

I’m being dramatic, but when marketing personalization goes wrong, the user experience gets creepy. When done right, personalized ads and emails provide a near one-to-one conversation between brand and customer. But get it wrong and “personalization” feels intrusive, alienating and leaves customers wondering who’s watching them.  

Relevance, not omnipresence

Consumers overwhelmingly desire—and expect—personalized ads.

  • More than 70 percent of consumers prefer ads tailored to shopping habits and their interests, according to an Adlucent study.
  • The same study found that three-quarters of consumers want more relevant ads that align with their needs and wants.
  • Marketers see 20 percent increases in sales on average when utilizing personalized ad journeys.
  • Conversions increase by 10 percent with personalized email messages, based on research conducted by Aberdeen.

The same studies show that consumers are willing to provide their private information, but expect relevant content in return. Unfortunately, digital marketers are doing a poor job of delivering on their side of the bargain. A Yahoo survey showed that only 37 percent of respondents found desktop ads relevant. Those numbers were even smaller for mobile and in-app advertising—30 percent and 27 percent, respectively.

Consumers also want a voice in the conversation: over 65 percent want the option of privacy controls, and almost 60 percent want ads based on information they proactively provide.

So, how do you develop unique, actionable messaging without crossing the line? Use these tips to create engaging conversations and avoid the creep factor.

1. Respect your audience

You want to show consumers that you understand their desires—not that you’re following them at every turn. Be implicit instead of explicit: imagery or copy that confirms a customer’s DMA is great, while creative that confirms you have their address information is too much.  

2. Know your channel

A personalized salutation is almost expected in email these days, but a digital ad is probably the wrong place to address your customers by name. Only 29 percent of consumers who completed a recent study said they would engage with ads containing personal information like their name. Go where your customers are engaging and give them the power to start a conversation.

3. Humanize your brand

Whether you’re B2B or B2C, there’s room for some personality in your brand communications. The goal of personalized marketing is to have a one-to-one conversation, and who wants to talk to someone without a personality? Whether you’re a Joker, a Dreamer, a Rebel or a Hero, let customers feel your personality.

4. Test and optimize

Even if you start with strong creative, its effectiveness will diminish as time goes on. A study conducted by ReTargeter found that clickthrough rates decrease by nearly 50 percent after five months. An A/B test can be a simple way to find the most effective creative and power optimization. Dynamic optimization can help achieve significant uplifts in conversions.

Sandstorm® is ready to help you develop a digital marketing personalization strategy that engages your customers, without creeping them out.

This blog was posted by Bill Kurland on July 11, 2016.
Bill Kurland, Copywriter

About the Author

Bill Kurland

Copywriter Extraordinaire

Joshua
B2B Best Brand launch Award for marketing campaign, Sandstorm team: Chief Strategy office Laura Luckman Kelber, Executive Creative Director Janna Fiester, Creative Director (Content) John Rausch, Account Director Alicia Newland and UX Art Director Nathan Haas

Sandstorm® recently acquired some new hardware when we took home the Best Launch Award at the B2B Marketer Awards & Conference for our marketing campaign rebranding Holden, a global leader in sales performance development.  

Like many businesses, Holden was in a shifting industry and looking for a way to stay relevant while standing out. Sales training was seen as an ineffective & inefficient necessity, leading Holden to borrow from the eLearning industry to disrupt their industry by repositioning as a SaaS company. Sandstorm came in to create their new brand strategy, which included the bold claim that "sales training is over". 

This disruption, punctuated by the new tagline game-changing sales habits, moved Holden away from a traditional sales training organization to an innovative, educational solution for developing talent. The brand launch campaign, that included a new identity, tagline, digital marketing, website and marketing collateral, helped Holden achieve 106% their annual lead gen goal in the first 5 months.

Congratulations to the award winning, Sandstorm team: Chief Strategy office Laura Luckman Kelber, Executive Creative Director Janna Fiester, Creative Director (Content) John Rausch, Account Director Alicia Newland and UX Art Director Nathan Haas!

This blog was posted by Joshua on June 30, 2016.
joshua sovell

About the Author

Joshua Sovell

As the Marketing Manager Joshua is in charge of crafting the Sandstorm narrative via compelling blog content and community engagement.

John
Friends watching the Super Bowl

By all accounts, Sunday’s Super Bowl game was a defensive masterpiece. On the offensive side of the ledger, the broadcast included commercials for toenail fungus and toilet envy, topped by a walking, talking intestine.

These shudder-inducing moments aside, the commercials of the 2016 Super Bowl offered tremendous range, from Colgate urging us to conserve water to Helen Mirren excoriating drunk drivers. Some of the evening’s highlights:

Best celebrity performance


T-Mobile’s “Restricted Bling” had Drake happily and self-deprecatingly agreeing to comic revisions of “Hotline Bling” offered up by attorneys representing a rival carrier. Every ad person was nodding in appreciation.

Honorable mention: Hyundai’s “Ryanville” spot, which transported us to a small town in which every person is a distractingly attractive Ryan Reynolds. “Can you give me a warning?” “Sure. Warning—here comes your ticket!”

Best use of a pop song


Heinz Ketchup’s “Stampede,” which had dozens of dachshunds dressed as hot dogs loping through a field to Harry Nilsson’s “Without You.” I dare you not to smile.

Honorable mention: a flock of sheep surreptitiously harmonizing Queen’s “Somebody to Love” in the Honda Ridgeline “A New Truck to Love” spot. Until this spot, no one had even heard of a truck-bed audio system.

Best use of a soft voice amid all the shouting


Jeep’s “Portraits” acknowledged the many people and moments that have shaped the brand’s 75-year history. The spot helps make Jeep’s story the story of America.

Honorable mention:Text Talk,” aired by NO MORE and the NFL, which aims to educate viewers of the warning signs of domestic violence and sexual assault. Quietly chilling.

Best use of a cultural icon


Snickers’ “Marilyn” spot, in which an irascible Willem Dafoe morphs into Marilyn Monroe on a movie set. Nice legs, Willem.

Honorable mention: The Hulk battling it out with Ant-Man for a can of Coke in the epic, city-shattering “A Mini Marvel.” Glad you two could finally get along.

I’ll spare you a review of the worst spots, which have to include the Steven Tyler Skittles sculpture and Liam Neeson scaring people into buying an LG OLED TV.

This blog was posted by John on February 8, 2016.
John Rausch

About the Author

John Rausch

Over his 25 years in the advertising industry, John has produced award-winning work for many B2C and B2B clients. He is a passionate believer in the power of the brand and brings a strategic approach to every piece of creative.

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Reilly
Sandstorm's Resolution Wrap Up

As 2015 draws to a close, Sandstormers are busy wrapping up our New Year’s resolutions before the clock strikes midnight. Help us celebrate the completion of each goal with these fun GIFs!

Be sure to check back each day until 2016!

Resolution: Save Money

Megan is counting her pennies as 2015 winds down. Looks like somebody is ready for a vacation!

 

Resolution: Take Fewer Ubers

Adam is determined to spend less time in Ubers in 2016 and more time on his feet!

 

Resolution: Finish a scarf

Just as the snow begins falling again in Chicago, Alicia is finally getting around to finishing that scarf she started back in 2007. Better late than never!

 

Resolution: Exercise more

It is everyone's perennial resolution - as soon as January 1 rolls around, those gym memberships start flying in. Unfortunately most of us fall off the bandwagon by February. This year Lisa has been creative in getting her lift in wherever she can. 

 

Resolution: Learn Spanish

Executive Creative Director Janna is putting in some last-minute study hours to try and perfect her Spanish before the clock strikes medianoche!

 

Resolution: Relax more

Developer Jeff can always be found hard at work building a jazzy website for our clients. So now he is trying to get in some last minute rest time before the new year.

 

Resolution: Unsubscribe from email lists

Our Art Director Nathan had too many emails flooding his inbox. So this year he made the choice to finally get around to unsubscribing from all the lists he was no longer interested in. Of course, we were there to help him celebrate his accomplishment!

 

Resolution: Read all the books Laura has recommended

Laura Luckman Kelber, our Chief Strategy Officer, is a voracious reader. Luckily, she always lets us know when a particularly good book crosses her path. This year, Kellye devoted herself to tackling the “Laura-Recommended Reading List!”

 

 

This blog was posted by Reilly on December 22, 2015.
Reilly Willson

About the Author

Reilly Willson

Someday I'll need a real bio, but for now I'm busy creating awesomeness for our clients!

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Laura
Brand Is Not Dead, It’s on Life Support

Here Is How to Make it Healthy Again.

So, I recently heard Michael Fertik speak at SMASH Chicago 2015 and he started his talk with an incendiary statement for a room full of marketing people: “Brand is dead.” I understand why he said this, he was trying to make a point about the depth and breadth of an online reputation and overall footprint of an organization in contrast to a traditionally managed brand.

Reputation Management Is Important

I agree with him on the importance of online reputation management. I also agree with him that managing a reputation is about more than just the marketing materials that are carefully crafted and displayed to the public. I agree with him that business practices, hiring practices, sourcing practices, distribution decisions, operational structures and many other factors that were never supposed to see the light of day are now easily unearthed and actively criticized by the public.

Brand Is Not Dead, It’s Bigger

The one fundamental disagreement I have is that brand is not dead, but more important than ever in this cluttered age of information everywhere, anytime, all of the time. Brand is bigger than it once was, exactly due to the challenges of reputation management.

For example, REI has made an operation decision to close on Black Friday and encourage the public to get outside. This is a tangible representation of their campaign and has fueled their social media. It is fundamentally who they are as an organization and what the REI brand means. Another example is Zappo’s outsize customer service. They made a choice to build service on one metric, making the customer surprised and delighted. This built the Zappo’s brand to what it is today.

Branding is about your entire business, not just your logo. In order to be relevant, your brand must seep through the pores of your organization. It must be lived in how one hires, prices, serves, produces, distributes and communicates. It is the connective tissue of your organization.

Brand Experience Strategy: A Framework

The comprehensiveness of modern marketing has many marketers throwing up their hands and resorting to a scattered Whack-A-Mole approach. The antidote to this frenzied situation is brand experience strategy and planning. Creating a framework that looks at the fundamentals of an organization - like pricing, distribution, the product/service and the overall industry landscape - through the lens of a user gives you a compass to unify your marketing efforts. These users can be anyone who engages with your organization on any level, and there are usually many: employees, investors, customers and potential customers. Getting to know your users, their actions, beliefs, wants and fears, will enable you to cater to them at every touchpoint, building a brand that is big enough to cover everything modern marketing demands of you.

Brand is not dead, it is more relevant than ever. A well-researched brand experience strategy will take your brand off of life support and make it healthy again.

This blog was posted by Laura on November 13, 2015.
Laura Luckman Kelber

About the Author

Laura Luckman Kelber

Chief Strategy Officer, Laura Luckman Kelber leads Sandstorm's team of strategists with wisdom from her 20 years of marketing experience. Combining seemingly disparate ideas to solve a problem, Laura unearths unexpected insights to help clients’ fuel their success.

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Amanda T
Sandstorm develops a responsive website for Urban Innovations

Our relationship with Urban Innovations began way back in 2007 when we originally designed their website. So by the time 2015 rolled around, we were all in agreement that it was time to give the site a fresh, new look with a user experience design that would attract new tenants and investors alike.

In addition to the Drupal website development project, we took this opportunity to reflect upon the evolution of the Urban Innovations brand. We worked closely with Urban Innovations to develop their new brand positioning and value proposition to ensure that the web content clearly and directly communicates what visitors want and need to know, all while optimizing the content for search engines.

The end result: an easily updatable, responsive website that communicates the Urban Innovations difference. The tablet and mobile menus make the site easily accessible on any device, and the parallax on the homepage draws visitors into the experience. The commercial and affordable property sections allow Urban Innovations to show off their real estate portfolio while also providing users with pertinent information about amenities and neighborhood details.

Check out the new urbaninnovations.com, and you’ll see why we’re so excited about it!

This blog was posted by Amanda T on April 22, 2015.
Amanda Tacker

About the Author

Amanda Tacker

Amanda is a Digital Strategist with several years of experience on both the agency and client sides, with both B2B and B2C clients.

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