Tasting the guacamole

The Sandstorm crew gathered on Sunday afternoon with bowls of guacamole in hand for our marketing firm’s annual Guac-Off. I had suspected the competition would be steep, but my poor minimalist recipe really didn’t stand a chance. The colors and flavors of the different guacamoles on the table were diverse, intriguing, and sometimes shocking (chocolate guacamole?!). Once the tasting began, some of us couldn’t even tell which was ours. I personally made one round to taste them all, and a second round to try to identify mine. In the end, it was a snazzy, secret ingredient that made the winning dish stand out. Janna and her husband Tim used smoked paprika (yes, smoked paprika) in their recipe and won the trophy! There were so many tasty guacamoles, but this one was definitely one of the more creative. Congratulations Janna and Tim!

Karen Boehl
Author

Let’s build meaningful experiences together

decorative
Sign up for FREE webinars, UX research, and AI trends: