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James Wynne
James Wynne

James Wynne is Director of User Experience for Sandstorm and has been in digital product development since 1996. He has worked as a UX designer for a myriad of clients including large eCommerce brands, mobile device manufacturers and integrated marketing agencies.

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Andrea Wood
Andrea Wood

Andrea is Sandstorm's Managing Director and leader of our marketing strategy team. Like Goldilocks, she found her "just right" spot at Sandstorm after working in various large international and smaller startup agencies. Andrea loves tackling all kinds of problems and sees them as opportunities to do more, better or differently.

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Karen Bartuch
Karen Bartuch

Karen Bartuch is passionate about data and uncovering hidden insights to help her clients make better business decisions. She enjoys taking an innovative yet evidence-based approach to her work.

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Ron Brown
Ron Brown

As a digital strategist, Ron is focused on creating campaigns and unique communications that drive engagement.

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Emma Thompson
Emma Thompson

As an Associate Digital Strategist, Emma has a background in ad sales and a desire to create strong brand identities.

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Terribeth Beasley
Terribeth Beasley

As a QA Analyst, Terribeth is detail oriented and driven to provide excellence within every project.

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Amanda Heberg
Amanda Heberg

As the VP, Business Development, Amanda leads new business development, sales, partnerships and marketing strategy across Sandstorm. Amanda collaborates closely with new clients to build strong, long-lasting partnerships while aligning Sandstorm's capabilities to solve client business problems.

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Eric Savage
Eric Savage

Eric Savage is a JavaScript Developer with expert knowledge and extensive experience in front-end development.

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Megan Durst, digital strategist
Megan Durst

Building strong client relationships in between running 5Ks

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Bill Kurland, Copywriter
Bill Kurland

Copywriter Extraordinaire

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joshua sovell
Joshua Sovell

As the Marketing Manager Joshua is in charge of crafting the Sandstorm narrative via compelling blog content and community engagement.

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Jeff Umbricht
Jeff Umbricht

Jeff is an Illinois native with a passion for web development. Making code into great things drives him every day. He’s often busy building awesome experiences for Sandstorm clients, and there’s a high probability that he’s rocking out to metal while he codes.

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John Rausch
John Rausch

Over his 25 years in the advertising industry, John has produced award-winning work for many B2C and B2B clients. He is a passionate believer in the power of the brand and brings a strategic approach to every piece of creative.

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Lisa Goepfrich
Lisa Goepfrich

Lisa is a Digital Strategist who is extraordinarily adept at building visual stories.

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Nick Meshes
Nick Meshes

Nick is Sandstorm’s Director of Analytics and Technology. He’s boosting our quantitative focus. He’s busy increasing our capabilities in web analytics, website optimization testing, SEO, SEM, display advertising, business intelligence, and personalization.

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Alicia Newland age 5
Alicia Newland

Alicia is an Account Director with 15+ years of experience on the agency side. Her first job as a paper carrier back in the 80’s, planted the seed for her dedication to building solid client relationships and her love of media.

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Tracy Graham
Tracy Graham

Tracy is Senior Designer at Sandstorm. His background in design and photography for print and web with experience in multiple industries makes him a Swiss army knife of creative awesomeness.

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Sean Fuller
Sean Fuller

As Technology Director, Sean is a hands-on developer and technical lead on projects. He works with design and strategist teams from kick off through launch to plan, design and execute technical solutions for client projects. 

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Reilly Willson
Reilly Willson

Someday I'll need a real bio, but for now I'm busy creating awesomeness for our clients!

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Amanda Tacker
Amanda Tacker

Amanda is a Digital Strategist with several years of experience on both the agency and client sides, with both B2B and B2C clients.

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Kellye Blosser
Kellye Blosser

Kellye’s unique approach involves a delicate balance of left and right-brained thinking. She most recently hailed from the corporate video world. Here at Sandstorm, she’s excited to bring strategic, innovative thinking to every project.

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Emily Kodner
Emily Kodner

Emily is our Senior Director of Client Delivery. She consults with clients, leads projects and works alongside our team of creatives and developers to provide solutions to complex business challenges.

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Megan Culligan
Megan Culligan

Megan knows the importance of picking a winner. With a background in politics and PR, she knows that a successful marketing campaign requires coordination of many moving pieces and a team focused on achieving a great goal. You’ll see her analytical point of view on the blog, providing insight and tactics for success.

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Meaghan Glennan
Meaghan Glennan

Meaghan is a storyteller. From the Granite State to the City of Broad Shoulders, she's created impactful true-life tales about people, places, businesses and events. As she guides Sandstorm's story by directing our marketing communications, you'll see a lot of her unique perspective and style.

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Holly Brinkman
Holly Brinkman

Holly's title at Sandstorm Design is Strategy, Research, and Writing, as she does a little bit of everything. She loves clever advertisements, strong brands, social media, and intuitive web sites.

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Matt Chiaromonte
Matt Chiaromonte

Matt is a copywriter and social media guru in Sandstorm’s Internship Program. With a background in marketing, journalism, and improv comedy, Matt brings equal parts knowledge and entertainment to our little corner of the Internet. When he isn’t generating social media content, Matt can be found enjoying pizza, podcasts, and many other things that begin with the letter “p”.

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Amanda Elliott
Amanda Elliott

Amanda Elliott is the Marketing Coordinator at Sandstorm Design. She absorbs the creative energy from our leadership team and facilitates the team so they can focus entirely on solving client challenges. She is passionate about anticipating needs, solving problems, and making projects fun.

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Sharonda Thomas
Sharonda Thomas

Our newest social media marketing and copywriting intern Sharonda has a passion for producing read-worthy content. Knowledgeable with various social platforms she will combine her communications and journalism background with her love of social media to keep our audience engaged. An artist at heart, Sharonda spends her free time cooking, painting, and barbering.

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Karen Boehl
Karen Boehl

Karen does a little bit of everything – webmaster, social media manager and search engine optimizer. She can most often be found on Twitter, in the Usability Lab, or happily buried in the Drupal admin menu.

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Jason Dabrowski
Jason Dabrowski

Jason is one of Sandstorm’s designers and also helps keep the office running smoothly. As a veteran of the theatre—from acting to directing, lighting to set design—he knows the value of hard work and a positive attitude. Look for his unique voice on the blog.

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Nathan Haas
Nathan Haas

Nathan is a User Interface Art Director at Sandstorm. He is a proud alum of The University of Tennessee. His main focus was print design, but he soon realized the potential of pixels. This combination of print and interactive gives him a unique view of design possibilities.

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Kyle Lamble
Kyle Lamble

Kyle is your stereotypical bluehat hacker, by day, who wants you to upgrade your browser to support his love for cutting edge web development techniques. By night, he is a curator and publisher of art. Co-founder of Loosey Goosey Art, Kyle spends much of his off time helping artists find their inner potential.

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Will Biby
Will Biby

Will wears many hats at Sandstorm. From writing web content to executing social media strategies, he is quick to act and insistent on a job done right. Will enjoys writing, so expect to hear from him often on the blog.

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Andy Cullen
Andy Cullen

Someday I'll need a real bio, but for now I'm busy creating awesomeness for our clients!

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Derek Vanderlaan
Derek Vanderlaan

Derek Vander Laan is Sandstorm's Senior Design Architect. With 20 years of experience, he designs web sites, infographics, and interactive digital experiences. His creative skills are always at work either at his desk or plotting a prank for someone else's.

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Andrew Jarvis
Andrew Jarvis

Andrew lives in Bucktown with his wife and three cats in various states of hairlessness. When he's not at Sandstorm doing front-end development he is passionate about creating 3D art.

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Michael Hartman
Michael Hartman

As Sandstorm's Technology and Usability Director, Michael leads our developers and usability researchers in creating web sites and applications—both desktop and mobile—that embody our favorite blend: intuitive user experience and dynamic Drupal development.

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Janna Fiester
Janna Fiester

Sandstorm's VP of UX & Brand Innovation, Janna, is a design-thinker. Showcased in several design publications and exhibited at the Art Institute of Chicago, she is talented in taking nuggets of good ideas and nurturing them into solutions that are always strategic, engaging and visually delightful.

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Alma Meshes
Alma Meshes

Alma likes to help get things done at Sandstorm. She's worn many hats in her many years here and knows a little bit about everything.

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Sandy Marsico, Founder & CEO
Sandy Marsico

Sandy Marsico is the founder & CEO of Sandstorm®, a digital brand experience agency that turns consumer insights into engaging user experiences through our unique blend of data science, brand strategy, UX and enterprise-level technology.

Recent Posts

Sandy
TEDxOakParkWomen

Recently, our vice president of UX and brand innovation, Janna Fiester blew us all away!

Janna is involved with TEDxOakParkWomen, an independent group of Oak Park-based women (and men) committed to bringing forward-thinking innovators together to discuss important topics and spread new ideas throughout the community. In December, Janna co-organized the group’s annual event, which sold out! The room at the Nineteenth Century Club in Oak Park was filled with more than 300 people excited to hear unique point of views from 10 unique speakers.

It was an evening that embodied a Sandstorm value: Be curious! (We recently renamed our value of "learning and sharing" to really highlight what drives us.)

Themed and titled Showing Up, the event covered an array of topics including talking to kids about embracing your own power from within, prioritizing human connection, and how to have a happier relationship.

When Janna took the stage to welcome everyone, you would think that putting it all together was a breeze. She was calm, confident and engaging. She was Janna! And it’s not that there was trouble behind the scenes, it’s that putting a TEDx event together is no small feat. Finding and booking the speakers, promoting and selling tickets, making sure the production went off without a hitch, all while making sure that the 300-plus attendees and the 100-plus watching via Facebook Live witnessed a true TED experience.

But this is the Janna we all know and love. She works hard behind the scenes to create experiences that enhance brands and build relationships, whether they be in her community or between our clients and their customers. And even when she breaks a sweat, she’s always having a good time doing it.

This was Sandstorm’s fourth time partnering with TEDxOakParkWomen, and it’s not only because of Janna’s involvement, though it was Janna who brought the opportunity to us. A TEDx event is just the kind of thing we like to do. We work with brands seeking to transform their customers' experiences and their own digital presence in an ever-changing digital world. Our team is encouraged to engage with forward-thinking and innovative organizations that are making real change in their industries and communities because that’s what we aim to do each day at Sandstorm.

Janna’s awesome success with Showing Up is proof that she understands that if anything is to be successful—an event, a client project, an innovative idea—you have to identify all aspects required for that success then make sure you have the right people involved at the right moment. And that being curious often leads to great things.

This blog was posted by Sandy on January 21, 2019.
Sandy Marsico, Founder & CEO

About the Author

Sandy Marsico

Sandy Marsico is the founder & CEO of Sandstorm®, a digital brand experience agency that turns consumer insights into engaging user experiences through our unique blend of data science, brand strategy, UX and enterprise-level technology.

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Amanda Heberg
OTA Drupal 8 website

The Orthopaedic Trauma Association (OTA) is the authoritative source for the treatment and prevention of musculoskeletal injury. So when they came to us with an underperforming website, we made sure they got the best treatment possible.

The Challenge
OTA’s website exhibited a lot of the traditional symptoms of an aging online presence: disorganized content, a lack of information architecture (IA), overall poor member experience, and outdated design and functionality. They were struggling to come up organically in search and it was critical that OTA engage a partner who could quickly get them where they should be in site rankings, and keep them there. OTA planned to rely upon their selected partner not only to redesign their site, but also to help them maintain their site moving forward in a manner that would promote SEO. 

The Solution
Based on OTA’s website goals, technical requirements, API integrations, SEO concerns and content authoring needs, we determined that Drupal 8 would be the recommended content management system (CMS) for the OTA team. With Drupal, we were easily able to implement single sign-on (SSO) through OTA’s association member platform—ACGI. And by utilizing Apache Solr Search, we were able to make the search more robust throughout the site – improving the overall user experience for members. 

To improve the overall usability of the site, and increase organic search rankings, we conducted keyword research and analysis to identify heavily searched terms applicable to their industry, and built the sitemap, navigation and information architecture around the research findings. We designed with user experience (UX) best practices while creating consistent branding throughout the site—expanding the color palette, identifying fonts the OTA brand could differentiate with, and utilized custom imagery. Altogether, this made content easier to find for users and easier to update for the association. 

The Results
Within the first month after launch, OTA’s new website experienced unprecedented results:

  • 986% increase in traffic from Google
  • 497% increase in organic search traffic
  • 54% increase in new users
  • 65% increase in pageviews
  • 22% decrease in bounce rate​
“Planning and implementing a website redesign can be a momentous undertaking, especially for a small staff association. Sandstorm could not have made the process easier for our team.

Their exceptional technical and creative talent, along with the high level of customer service provided throughout the project, made the process as seamless as a website redesign can be. And our new (and very much improved) website has been well received by the Orthopaedic Trauma Association (OTA) membership!”

– Kathleen Caswell, CAE, Executive Director

Visit the new site: https://ota.org/

This blog was posted by Amanda Heberg on January 2, 2019.
Amanda Heberg

About the Author

Amanda Heberg

As the VP, Business Development, Amanda leads new business development, sales, partnerships and marketing strategy across Sandstorm. Amanda collaborates closely with new clients to build strong, long-lasting partnerships while aligning Sandstorm's capabilities to solve client business problems.

Sandy
2018 Holiday Party

What an extraordinary adventure it’s been! Twenty years ago, You’ve Got Mail starring Meg Ryan and Tom Hanks had just come out. Modem speed had to be considered when we were designing websites. And it was easy to get a .com URL.

Reflecting on the past two decades, It’s the Sandstormers (past and present) who have made this company what it is today. Together, we’ve taken risks, competed for the best Halloween costumes, traded playlists, compiled crazy travel stories, sent a lot of memes, devoured a lot of guacamole, and created long-standing Sandstorm traditions.

So in honor of 20 years, here are 20 fun memories we’ve created together:

1998

Sandstorm launches our first website in Flash.

2002

We relaunch our website in HTML and get our first web lead, Careerbuilder.com — thank you for working with us for over a decade!

2003

We partner with ReVive Center for Housing & Healing (formally Cathedral Shelter) and donate our time to create their annual report (which we continue to do today).

2005

Sandstorm moves into our first official office space of 1,000 sq. ft.

2005

We celebrate the holidays by sharing tapas at Cafe Ba-Ba-Rebba!, which has now become a Sandstorm tradition.

We ate so many bacon wrapped dates we lost count!

2006

First Guac Off (Janna Fiester wins with her fancy roasted peppers!)

2006

Sandstorm launches our UX practice and wins our first Fortune 500 client.

2008

Sandstorm expands to a new office right off the ‘L’ line. It was so loud Mike had to put up plexiglass over our windows to help mute the train.

Who remembers us saying, “Hold on a second the train is going by… Okay, you can talk again.”?

2008

We build our own usability lab and within days conduct a study for American Academy of Pediatrics.

2009

We expand office space again and add new huddle rooms.

2010

Our first Super Secret Event: All the Sandstormers go to see Harry Potter.

2011

We expand. Again! This time, Sandstorm moves back into our first building and into Sandy’s dream office space in suite 300.

2011

Our first time on the Inc. 500/5000.

2012

We win Fortune’s Top 100 Fastest Growing Inner City Companies in America Award for the first time.

2014

2014

Our office space expands, and we reclaim the original office we had in 2005.

2016

Sandstorm launches our data practice.

2016

We finally redesigned our logo (thank you for your unwavering patience Janna and Nathan!)

2017

We build a new chef’s kitchen, our Hogwarts library, and the Idea Lab as part of our continued expansion.

2018

Today, Sandstorm celebrates 20 years by paying it forward with the Night Ministry, bagging lunches, and donating hundreds of pajamas for homeless youth.


How does one even begin to say thank you to everyone that has made celebrating 20 years in business possible? We have an amazing team, some of the smartest people I have ever met, solving some really interesting problems with technologies that didn’t even exist when we started. Thank you hardly seems enough.

To our clients: Thank you for your collaboration and partnership to create better digital brand experiences together. Because of you, we’ve gotten the chance to grow individually and as a company. I could never thank you enough. And I’m honored that so many of these relationships grew into long-lasting friendships.

To everyone at Sandstorm: Thank you for making Sandstorm yours. From moving furniture and leading social events, to bringing the warrior spirit to your work every day, your drive and passion and fearlessness to create is inspiring, and so much fun to be a part of. It’s an honor to work with you. And a special thank you to Mike Marsico, Alma and Nick Meshes, and Janna and Tim Fiester for believing in our vision to build a different kind of agency from the beginning.

To my advisory and peer advisory boards: Thank you for providing me with the direction and confidence to lead, sharing your pride in our growth, and for your encouragement through the challenges.

To my family and friends: I couldn’t have started this journey, or continued this growth, without you believing in me.

I’m super excited for what comes next,

This blog was posted by Sandy on December 31, 2018.
Sandy Marsico, Founder & CEO

About the Author

Sandy Marsico

Sandy Marsico is the founder & CEO of Sandstorm®, a digital brand experience agency that turns consumer insights into engaging user experiences through our unique blend of data science, brand strategy, UX and enterprise-level technology.

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Sandy
Sandstorm Shares Its Good Fortune

It’s an honor to be on Fortune’s list of the 100 Fastest Growing Inner City Companies for the fifth time. But it also gives us pause. Because while we’re extremely lucky to continue experiencing growth, large parts of Chicago—the city we call home—are struggling.

So instead of taking this moment to pat ourselves on the back, we’re rolling up our sleeves.

We’re partnering with our neighbors at The Night Ministry, who support Chicago’s homeless population. On November 9th, we’re hosting a lunch-and-learn event for our team members, where they’ll gain knowledge about this amazing charity, then create care packages using items we donate. And we’re encouraging you to #ShareYourGoodFortune with The Night Ministry and with us on social media. Together, we’ll make an even greater impact on those who need our help!

This blog was posted by Sandy on October 15, 2018.
Sandy Marsico, Founder & CEO

About the Author

Sandy Marsico

Sandy Marsico is the founder & CEO of Sandstorm®, a digital brand experience agency that turns consumer insights into engaging user experiences through our unique blend of data science, brand strategy, UX and enterprise-level technology.

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Karen Bartuch
Why you need content personalization now

How great is it when you walk into your local coffee shop and the barista already knows your order? That personal attention makes you feel special, and it’s the type of experience that keeps you coming back every morning.

What if your website could deliver that same personalized experience for your customers? With the right data and tools, it can. Which is why content personalization has quickly become the norm, not the exception.

Why’s Personalization All the Rage?

Consumers want and expect that coffee-shop experience everywhere they go. According to a study from the International Journal of Human-Computer Studies, 76% of consumers said they would like to receive personalized content. And research from Janrain, a leader in customer identity, found that 74% of online consumers get frustrated when a website’s content is irrelevant to their interests.

If you can deliver on these desires, you’ll be rewarded. Gartner estimates that by 2020, smart personalization engines used to recognize customer intent will enable digital businesses to increase their profits by up to 15%.

So How Does Personalizing Content Work?

As visitors navigate your site, their actions, demographic information and other personal data informs the content they interact with. For instance, if you’re a big box retailer and your 18-year-old female fashionista customer from Arizona visits the shoe section, it makes sense to show her Steve Madden sandals the next time she visits your site, instead of snow shoes and a parka.

One of the most effective ways to personalize content is through rule-based personalization. With this method, the first step is segmenting your audience. That means separating your users into smaller groups based on common attributes, which can be broad (age, income) or narrow (website visitors who’ve returned from a retargeting ad to purchase a specific product). Then you can set up if/then scenarios and rules that take each segment through their own journey.

At Sandstorm, we often deploy Kentico Content Management System (CMS) for our clients due to its native personalization functionality. In the scenario above, Kentico makes it easy to personalize the content displayed. Rules are created so that visitors meeting certain qualifications (e.g., geographic location, age, viewing history, etc.) are delivered specific content stored in the CMS. Given the vast amount of information available online and the decreasing amount of time people have, customers appreciate a tailored experience and are more likely to visit a site that delivers content specific to their interests and needs.

Making sure your customers are delighted and have a great experience is at the heart of what we do at Sandstorm. That’s why we continually conduct user research to better understand what consumers are seeking from a brand and its website. With over 3,000 hours of in-depth user interviews and usability tests under our belts, we take the subjectivity out of the process and use the research to inform our work, including content decisions related to personalization.

If you’d like to learn more about content personalization, contact us today. Or check out some of our work in Kentico.

This blog was posted by Karen Bartuch on September 25, 2018.
Karen Bartuch

About the Author

Karen Bartuch

Karen Bartuch is passionate about data and uncovering hidden insights to help her clients make better business decisions. She enjoys taking an innovative yet evidence-based approach to her work.

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John
Hermes Platinum Award

The Hermes Creative Awards has honored Sandstorm Design with a platinum award for the agency’s redesign of the CLR Brands® website. The 2018 award winners were announced by the Association of Marketing and Communication Professionals (AMCP), which administers the annual Hermes Creative Awards international competition.

Sandstorm’s reconstruction of the CLR Brands® website—which showcases CLR® and Tarn-X®, two of America’s favorite household cleaning products—delivered a clean, intuitive design and a significantly upgraded user experience. The site was built on the Kentico EMS platform, which enables enhanced integrated marketing automation, site searchability and personalization.

Kentico named the CLR Brands® website one of its top 10 sites for June 2018.

The Hermes Creative Awards recognize the messengers and creators of traditional and emerging media. The annual competition is judged by the AMCP, an international organization consisting of thousands of creative professionals. Entries are received from corporate marketing and communication departments, advertising agencies, PR firms, graphic design shops, production companies, and web and digital creators.

This blog was posted by John on June 19, 2018.
John Rausch

About the Author

John Rausch

Over his 25 years in the advertising industry, John has produced award-winning work for many B2C and B2B clients. He is a passionate believer in the power of the brand and brings a strategic approach to every piece of creative.

John
Sandstorm takes Hermes Gold for Accuity ad

Sandstorm Design was honored with a gold statuette at the 2018 Hermes Creative Awards. The award was presented to Sandstorm for its impactful print ad for Accuity’s payments data products. This year’s award winners were announced by the Association of Marketing and Communication Professionals (AMCP), which hosts the annual Hermes Creative Awards competition.

Sandstorm’s breakthrough ad was targeted at professionals at financial technology companies who develop products for the payments industry. The ad dramatizes the catastrophic consequences of choosing the wrong provider of payments data, and created an industry stir when introduced at the annual global Money 20/20 conference.

Accuity Ad - Fintech

The Hermes Creative Awards are an annual international competition recognizing and celebrating the messengers and creators of traditional and emerging media. Entries are judged by the AMCP, an international organization consisting of thousands of creative professionals. Marketing materials across a wide range of categories are submitted by corporate marketing and communication departments, advertising agencies, PR firms, graphic design shops, production companies, and web and digital creators.

This blog was posted by John on June 19, 2018.
John Rausch

About the Author

John Rausch

Over his 25 years in the advertising industry, John has produced award-winning work for many B2C and B2B clients. He is a passionate believer in the power of the brand and brings a strategic approach to every piece of creative.

Jeff
Sandstorm developers Joe Ruel and Jeff Umbricht at DrupalCon 2018

Every year since 2005, the Drupal community has flocked to DrupalCon to learn, explore and share. This year, the Sandstorm® team headed to Nashville, Tennessee–site of DrupalCon 2018–to get the latest updates on one of our favorite CMSs, find inspiration, and get our hot-chicken fix. Here are a few of the things we took away from this year’s conference.

1. “Clients buy solutions not code.”

Software wizard Vladimir Roudakov reminded us that no matter how impeccable and innovative our code looks, what’s most important to our clients is that our code solves the problems they’re facing. It was a great message to ground us throughout our time in Nashville.

2. By 2020, there will be more than 50 billion connected devices
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3. Most traffic on the internet is non-human

Developer advocate Emily Rose made a pretty compelling case for why we’ll be developing for humanoids in the not-so-far future. With 61% of the internet made up of bot traffic and connected devices estimated to outnumber people 6:1 in two years, that’s a concept that’s hard to argue with.

4. Increasing page speed by one second can increase conversion by 27%

Google announced that by July 2018, pagespeed will be a ranking factor for mobile searches. For businesses to reach that coveted first position in the search engine, they’ll need to make sure their site loads lightning fast. And the reward—a big bump in conversion rate—will be worth it.

5. Drupal makes big dreams a reality

To celebrate the total solar eclipse, Miles McLean and Ken Fang used Drupal to create a once-in-a-lifetime viewing experience, integrating more than 20 video feeds and real-time tracker. Forty million people used the tool to see the solar eclipse.

If you’re looking to do big things with your website, drop us a line.

This blog was posted by Jeff on May 2, 2018.
Jeff Umbricht

About the Author

Jeff Umbricht

Jeff is an Illinois native with a passion for web development. Making code into great things drives him every day. He’s often busy building awesome experiences for Sandstorm clients, and there’s a high probability that he’s rocking out to metal while he codes.

Sean
Website vulnerability to hacks

Whether it drizzles or pours, it’s good to be carrying an umbrella.

Back in 2014, Drupalgeddon rained cats and dogs.

Drupal released a critical security update on October 15, 2014 with express directions to address the vulnerability within seven hours of the release. Unfortunately, a large number of system administrators didn’t grab their umbrellas, and—to stretch this metaphor to its limit—they got soaked. It was a wake-up call, to say the least.

So four years later, when Drupal released a similarly critical security update that many people called Drupalgeddon 2.0, the admin community was prepared. At Sandstorm®, we started planning right after the announcement, and when the update was released, we secured more than 30 sites in a single afternoon.

But we’ve always understood the importance of taking security updates seriously, whether it’s 2014 or 2018. Because staying on top of these updates is just one easy way to keep your systems safe. And as recent hacks and data breaches like those from Saks and Lord & Taylor continue to show, your safety is under constant attack.

So what else can you do to keep your site as safe as possible?

1. Move your site to HTTPS

More than half of internet traffic is now encrypted, which is great news. Having your site use HTTPS (SSL/TLS) helps protect against session hijack attacks, because all traffic between your server and the client is encrypted.

This is such a boon to security that Google has been talking about penalizing sites that don't use HTTPS. Most notably, the Google Chrome browser will start indicating sites without HTTPS as insecure, starting in July 2018. Just one more reason to get a move on.

2. Take charge of your passwords and access

A major line of defense for any infrastructure is good management of credentials. As individuals and institutions, we now have a number of tools at our disposal, such as password managers, policies, etc.

But what is often forgotten is to consistently and comprehensively review who has access to your systems. As a result, old employees still have access to sites and accounts, creating vulnerabilities that are just waiting to happen.

3. Keep your server and applications up to date

When security updates are released, they represent known vulnerabilities. It’s imperative to apply the updates immediately, or risk leaving a door open for malicious activity.

Ensure that your server is applying updates on a regular basis and that your web applications are updating any relevant frameworks or libraries. An ounce of prevention is much more cost efficient than trying to recover from a compromised server or application.

4. Ensure you have frequent backups

If something ever does happen, you want to be able to roll back to a safe state. That’s why it’s so critical to make sure your servers and your application have automated backups.

Most hosts offer backup services for a small additional fee, and you’ll want to ensure that these are configured and working.

5. Proactive threat management

Be proactive. Start a conversation with your host provider about threat management, and ask about automated systems that look for irregular traffic. Ask your web vendor about how code is managed on the server, and spend the time to find a solution that’s right for your organization.

Still not sure how you can stay protected? Sandstorm can help! Feel free to drop us a line, so we can help ensure your site is secure.

This blog was posted by Sean on April 12, 2018.
Sean Fuller

About the Author

Sean Fuller

As Technology Director, Sean is a hands-on developer and technical lead on projects. He works with design and strategist teams from kick off through launch to plan, design and execute technical solutions for client projects. 

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Emma Thompson
DCLI Site Launch Makes Waves in Transportation

Over the past several years, DCLI has transformed itself and the intermodal transportation industry. As the largest provider of chassis in the U.S., they’re renowned for their industry-leading technology and logistics expertise.

But DCLI’s web and marketing presence was hindering the company’s growth. That’s why they turned to Sandstorm®.

Engaging Tool Increases Revenue

DCLI first asked us to help them solve an interesting challenge: reduce the burden of high sales-call volume while increasing revenue among potential clients. We jumped at the opportunity.

Through intense collaboration, we were able to develop an automated quote tool that seamlessly integrated into DCLI’s website. The result? Within the first month of its launch, the quote tool generated 49% of all marketing-influenced revenue.

Confident in our ability to deliver proven results, DCLI shifted their focus to two even more ambitious initiatives:

  • Creating marketing campaigns where none had previously existed
  • Designing and developing a new website to showcase their revamped brand

Building Creative Campaigns From the Ground Up

DCLI came to us with aggressive marketing goals. To help them achieve their objectives, we held a marketing workshop with key members of the company. This allowed us to gain insights into their business, and collaborate on a value proposition and strategy statement that positioned DCLI as the most agile intermodal partner around.

Building on this strategic foundation, we created ad concepts, event collateral, infographic, and sell sheets that drove the DCLI brand forward. Most important for DCLI, we implemented tracking within creative so they can begin measuring return on ad spend.

But our most ambitious collaboration was completely redesigning and developing DCLI’s website.

Reimagining DCLI’s Digital Presence

Creating DCLI’s new website engaged nearly every aspect of our expertise. Our unique approach benefitted DCLI in several ways.

Better Targeting of Customer Verticals

DCLI needed their website to talk to five separate user groups—motor carriers, ocean carriers, non-vessel-owning common carriers, beneficial cargo owners, and domestic shippers. We designed every aspect of the new website with these users in mind, making it easy for them to self-identify and find the tools and information that matter most to them. We even traveled to one of the nation’s largest terminals so we could showcase the breadth and depth of DCLI’s expansive chassis fleet to potential customers.

Content Optimized for Search Engines

To enable DCLI to capture as much organic traffic as possible, we analyzed current traffic and performed competitive keyword analysis. This allowed us to optimize all content across the new website, which resulted in a 27% increase in organic traffic in the first two months of the launch.

Integrating Marketing Automation

To capture leads at key touch points, we needed to successfully integrate the Pardot CRM platform. That required setting up tracking codes, incorporating the Pardot plugin within the CMS, and styling a custom form template within the CRM. The solutions were a huge success for DCLI, and in the first day of launch, the integration resulted in 7 leads.

In the wake of the successful launch, we’re continuing to test and optimize, and collaborate with DCLI to identify new opportunities across sales and marketing that elevate their brand.

We’re thrilled to help DCLI spotlight all of the innovative ways they help their customers keep cargo moving. See the new DCLI website for yourself!

This blog was posted by Emma Thompson on March 20, 2018.
Emma Thompson

About the Author

Emma Thompson

As an Associate Digital Strategist, Emma has a background in ad sales and a desire to create strong brand identities.

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