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Ron Brown
Ron Brown

As a digital strategist, Ron is focused on creating campaigns and unique communications that drive engagement.

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Emma Thompson
Emma Thompson

As an Associate Digital Strategist, Emma has a background in ad sales and a desire to create strong brand identities.

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Cindy Chau
Cindy Chau

As UX Architect, Cindy has a knack for problem solving combined with a fascination in people.

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Terribeth Beasley
Terribeth Beasley

As a QA Analyst, Terribeth is detail oriented and driven to provide excellence within every project.

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Amanda Heberg
Amanda Heberg

As the Director, Business Integration, Amanda leads new business development, sales, partnerships and marketing strategy across Sandstorm. Amanda collaborates closely with new clients to build strong, long-lasting partnerships while aligning Sandstorm's capabilities to solve client business problems.

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Eric Savage
Eric Savage

Eric Savage is a JavaScript Developer with expert knowledge and extensive experience in front-end development.

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Megan Durst, digital strategist
Megan Durst

Building strong client relationships in between running 5Ks

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Bill Kurland, Copywriter
Bill Kurland

Copywriter Extraordinaire

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joshua sovell
Joshua Sovell

As the Marketing Manager Joshua is in charge of crafting the Sandstorm narrative via compelling blog content and community engagement.

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Jeff Umbricht
Jeff Umbricht

Jeff is an Illinois native with a passion for web development. Making code into great things drives him every day. He’s often busy building awesome experiences for Sandstorm clients, and there’s a high probability that he’s rocking out to metal while he codes.

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John Rausch
John Rausch

Over his 25 years in the advertising industry, John has produced award-winning work for many B2C and B2B clients. He is a passionate believer in the power of the brand and brings a strategic approach to every piece of creative.

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Lisa Goepfrich
Lisa Goepfrich

Lisa is a Digital Strategist who is extraordinarily adept at building visual stories.

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Adam Smetana
Adam Smetana

Adam's busy developing awesome websites for our clients. We'll have an equally awesome bio soon. 

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Nick Meshes
Nick Meshes

Nick is Sandstorm’s Director of Analytics and Technology. He’s boosting our quantitative focus. He’s busy increasing our capabilities in web analytics, website optimization testing, SEO, SEM, display advertising, business intelligence, and personalization.

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Alicia Newland age 5
Alicia Newland

Alicia is an Account Director with 15+ years of experience on the agency side. Her first job as a paper carrier back in the 80’s, planted the seed for her dedication to building solid client relationships and her love of media.

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Tracy Graham
Tracy Graham

Tracy is Senior Designer at Sandstorm. His background in design and photography for print and web with experience in multiple industries makes him a Swiss army knife of creative awesomeness.

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Sean Fuller
Sean Fuller

As Technology Director, Sean is a hands-on developer and technical lead on projects. He works with design and strategist teams from kick off through launch to plan, design and execute technical solutions for client projects. 

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Reilly Willson
Reilly Willson

Someday I'll need a real bio, but for now I'm busy creating awesomeness for our clients!

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Amanda Tacker
Amanda Tacker

Amanda is a Digital Strategist with several years of experience on both the agency and client sides, with both B2B and B2C clients.

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Kellye Blosser
Kellye Blosser

Kellye’s unique approach involves a delicate balance of left and right-brained thinking. She most recently hailed from the corporate video world. Here at Sandstorm, she’s excited to bring strategic, innovative thinking to every project.

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Emily Kodner
Emily Kodner

Emily is our Web Strategy Director. She consults with clients, leads projects and works alongside our team of creatives and developers to provide solutions to complex business challenges.

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Megan Culligan
Megan Culligan

Megan knows the importance of picking a winner. With a background in politics and PR, she knows that a successful marketing campaign requires coordination of many moving pieces and a team focused on achieving a great goal. You’ll see her analytical point of view on the blog, providing insight and tactics for success.

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Meaghan Glennan
Meaghan Glennan

Meaghan is a storyteller. From the Granite State to the City of Broad Shoulders, she's created impactful true-life tales about people, places, businesses and events. As she guides Sandstorm's story by directing our marketing communications, you'll see a lot of her unique perspective and style.

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Holly Brinkman
Holly Brinkman

Holly's title at Sandstorm Design is Strategy, Research, and Writing, as she does a little bit of everything. She loves clever advertisements, strong brands, social media, and intuitive web sites.

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Matt Chiaromonte
Matt Chiaromonte

Matt is a copywriter and social media guru in Sandstorm’s Internship Program. With a background in marketing, journalism, and improv comedy, Matt brings equal parts knowledge and entertainment to our little corner of the Internet. When he isn’t generating social media content, Matt can be found enjoying pizza, podcasts, and many other things that begin with the letter “p”.

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Amanda Elliott
Amanda Elliott

Amanda Elliott is the Marketing Coordinator at Sandstorm Design. She absorbs the creative energy from our leadership team and facilitates the team so they can focus entirely on solving client challenges. She is passionate about anticipating needs, solving problems, and making projects fun.

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Sharonda Thomas
Sharonda Thomas

Our newest social media marketing and copywriting intern Sharonda has a passion for producing read-worthy content. Knowledgeable with various social platforms she will combine her communications and journalism background with her love of social media to keep our audience engaged. An artist at heart, Sharonda spends her free time cooking, painting, and barbering.

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Karen Boehl
Karen Boehl

Karen does a little bit of everything – webmaster, social media manager and search engine optimizer. She can most often be found on Twitter, in the Usability Lab, or happily buried in the Drupal admin menu.

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Jason Dabrowski
Jason Dabrowski

Jason is one of Sandstorm’s designers and also helps keep the office running smoothly. As a veteran of the theatre—from acting to directing, lighting to set design—he knows the value of hard work and a positive attitude. Look for his unique voice on the blog.

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Nathan Haas
Nathan Haas

Nathan is a User Interface Art Director at Sandstorm. He is a proud alum of The University of Tennessee. His main focus was print design, but he soon realized the potential of pixels. This combination of print and interactive gives him a unique view of design possibilities.

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Kyle Lamble
Kyle Lamble

Kyle is your stereotypical bluehat hacker, by day, who wants you to upgrade your browser to support his love for cutting edge web development techniques. By night, he is a curator and publisher of art. Co-founder of Loosey Goosey Art, Kyle spends much of his off time helping artists find their inner potential.

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Will Biby
Will Biby

Will wears many hats at Sandstorm. From writing web content to executing social media strategies, he is quick to act and insistent on a job done right. Will enjoys writing, so expect to hear from him often on the blog.

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Andy Cullen
Andy Cullen

Someday I'll need a real bio, but for now I'm busy creating awesomeness for our clients!

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Derek Vanderlaan
Derek Vanderlaan

Derek Vander Laan is Sandstorm's Senior Design Architect. With 20 years of experience, he designs web sites, infographics, and interactive digital experiences. His creative skills are always at work either at his desk or plotting a prank for someone else's.

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Andrew Jarvis
Andrew Jarvis

Andrew lives in Bucktown with his wife and three cats in various states of hairlessness. When he's not at Sandstorm doing front-end development he is passionate about creating 3D art.

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Michael Hartman
Michael Hartman

As Sandstorm's Technology and Usability Director, Michael leads our developers and usability researchers in creating web sites and applications—both desktop and mobile—that embody our favorite blend: intuitive user experience and dynamic Drupal development.

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Janna Fiester
Janna Fiester

Sandstorm's Executive Creative Director, Janna, is a design-thinker. Showcased in several design publications and exhibited at the Art Institute of Chicago, she is talented in taking nuggets of good ideas and nurturing them into solutions that are always strategic, engaging and visually delightful.

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Alma Meshes
Alma Meshes

Alma likes to help get things done at Sandstorm. She's worn many hats in her many years here and knows a little bit about everything.

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Sandy Marsico, Founder & CEO
Sandy Marsico

Sandy Marsico is the Founder & CEO of Sandstorm®, a next-generation brand experience agency that turns customer insights into engaging user experiences through our unique blend of strategy, UX design, user research, marketing technology and analytics.

Recent Posts

Sandy
Andrea Wood

Meet Andrea. She's our new rock star global agency exec focused on driving the effectiveness of our clients' strategic and digital efforts, and on increasing operational excellence and efficiency.

We are so excited to announce Andrea Wood has become a part of the Sandstorm® team! Andrea has an impressive track record of leading teams to help grow global brands. In her new role, Andrea will be doing the same for us: inspiring our clients with her thoughtful perspective, delivering innovative thinking and leveraging her extensive strategic, social and digital expertise. She will play a critical role in supporting our national and global clients, and our high-performing teams.

Before joining Sandstorm, Andrea was Senior Client Partner and member of the Executive Leadership Team at Critical Mass, a global digital experience design agency. Previously, she was Managing Director of Omnicom social media firm Zócalo Group where she oversaw agency operations and staff management, in addition to serving as senior partner to clients in industries ranging from auto to energy and telecom. At Zócalo, she also led efforts to create Social Media Week Chicago, which included assembling an Advisory Board of Chicago’s marketing leaders to create 100+ sponsored events around the city.

Andrea also served as Managing Director of the Chicago office of Clear!Blue Communications and spent more than twelve years at Golin, where she led the firm's corporate brand building work with Sprint and Kmart as well as an agency-of-record engagement with Chrysler and then DaimlerChrysler.

Andrea and her teams have earned many industry awards including Shorty, Mashie, WOMMY, PR Week, Content Marketing, PR Daily, Anvil, EX, SABRE and others. And, while Andrea was leading Zócalo, it was named a Top Place to Work for Gen Y Talent.

She's a proud graduate of the University of Kentucky as well as Northwestern University, where she earned her masters in marketing communication. She loves travelling, but with its great lakefront, restaurants, theater and sports teams, she loves calling Chicago home. All of which makes her the perfect fit for our team.

This blog was posted by Sandy on September 17, 2018.
Sandy Marsico, Founder & CEO

About the Author

Sandy Marsico

Sandy Marsico is the Founder & CEO of Sandstorm®, a next-generation brand experience agency that turns customer insights into engaging user experiences through our unique blend of strategy, UX design, user research, marketing technology and analytics.

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Sandy
Karen Bartuch

Karen brings data strategy, predictive analytics, data visualization and statistical modeling to extract meaningful and actionable insights for our clients.

We’re thrilled to announce that Karen Bartuch has joined our team as Director, Research and Strategy! In her new role, Karen will grow our data science practice by devising new data service offerings, personalization offerings based on data-driven insights, and technology partnerships—including artificial intelligence—to expand the research capabilities we currently offer. 

Karen comes to Sandstorm® from PwC, where she developed and executed the go-to-market strategy for the Global Intelligence practice within the Advisory (management consulting) business. Previous to her work at PwC, Karen led the Solutions & Services communications team at Motorola Solutions, and spearheaded the first data-science project to analyze police officer deployment in a Chicago suburb.

Karen received her bachelor’s degree in psychology from Northwestern University, and during her tenure as a Chicago police officer, she earned her master’s degree in communications from DePaul University. Karen recently completed DePaul’s Doctorate in Business Administration program, where she focused on big data, data visualization and statistical analysis, and researched innovation, gender, and humor.

"I’m thrilled to join Sandstorm, an agency that enables their clients’ success by bridging the gap between science and business,” said Karen. “I look forward to advancing Sandstorm’s ability to tackle the complex issues through an evidence-based approach that delivers results.”

This blog was posted by Sandy on September, 17, 2018.
Sandy Marsico, Founder & CEO

About the Author

Sandy Marsico

Sandy Marsico is the Founder & CEO of Sandstorm®, a next-generation brand experience agency that turns customer insights into engaging user experiences through our unique blend of strategy, UX design, user research, marketing technology and analytics.

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John
Hermes Platinum Award

The Hermes Creative Awards has honored Sandstorm Design with a platinum award for the agency’s redesign of the CLR Brands® website. The 2018 award winners were announced by the Association of Marketing and Communication Professionals (AMCP), which administers the annual Hermes Creative Awards international competition.

Sandstorm’s reconstruction of the CLR Brands® website—which showcases CLR® and Tarn-X®, two of America’s favorite household cleaning products—delivered a clean, intuitive design and a significantly upgraded user experience. The site was built on the Kentico EMS platform, which enables enhanced integrated marketing automation, site searchability and personalization.

Kentico named the CLR Brands® website one of its top 10 sites for June 2018.

The Hermes Creative Awards recognize the messengers and creators of traditional and emerging media. The annual competition is judged by the AMCP, an international organization consisting of thousands of creative professionals. Entries are received from corporate marketing and communication departments, advertising agencies, PR firms, graphic design shops, production companies, and web and digital creators.

This blog was posted by John on June 19, 2018.
John Rausch

About the Author

John Rausch

Over his 25 years in the advertising industry, John has produced award-winning work for many B2C and B2B clients. He is a passionate believer in the power of the brand and brings a strategic approach to every piece of creative.

Sandy
Janna Fiester Named Sandstorm’s Vice President of UX and Brand Innovation

For over a decade, Janna Fiester has been a critical part of Sandstorm’s explosive growth. Her exceptional skills elevated her from senior designer to executive creative director. And they enabled us to become a multi-million dollar company that delivers award-winning, innovative work which seamlessly marries art and science.

So it’s my great pleasure to announce Janna’s new position as vice president of UX and brand innovation! In this role, Janna will oversee an interdisciplinary team of writers, designers, and researchers, which will further empower us to create transformative brand experiences through strategic intelligence and informed design.

Congratulations, Janna! The whole team is looking forward to taking our innovation, and especially our clients, to new heights!

This blog was posted by Sandy on July 19, 2018.
Sandy Marsico, Founder & CEO

About the Author

Sandy Marsico

Sandy Marsico is the Founder & CEO of Sandstorm®, a next-generation brand experience agency that turns customer insights into engaging user experiences through our unique blend of strategy, UX design, user research, marketing technology and analytics.

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John
Sandstorm takes Hermes Gold for Accuity ad

Sandstorm Design was honored with a gold statuette at the 2018 Hermes Creative Awards. The award was presented to Sandstorm for its impactful print ad for Accuity’s payments data products. This year’s award winners were announced by the Association of Marketing and Communication Professionals (AMCP), which hosts the annual Hermes Creative Awards competition.

Sandstorm’s breakthrough ad was targeted at professionals at financial technology companies who develop products for the payments industry. The ad dramatizes the catastrophic consequences of choosing the wrong provider of payments data, and created an industry stir when introduced at the annual global Money 20/20 conference.

Accuity Ad - Fintech

The Hermes Creative Awards are an annual international competition recognizing and celebrating the messengers and creators of traditional and emerging media. Entries are judged by the AMCP, an international organization consisting of thousands of creative professionals. Marketing materials across a wide range of categories are submitted by corporate marketing and communication departments, advertising agencies, PR firms, graphic design shops, production companies, and web and digital creators.

This blog was posted by John on June 19, 2018.
John Rausch

About the Author

John Rausch

Over his 25 years in the advertising industry, John has produced award-winning work for many B2C and B2B clients. He is a passionate believer in the power of the brand and brings a strategic approach to every piece of creative.

Jeff
Sandstorm developers Joe Ruel and Jeff Umbricht at DrupalCon 2018

Every year since 2005, the Drupal community has flocked to DrupalCon to learn, explore and share. This year, the Sandstorm® team headed to Nashville, Tennessee–site of DrupalCon 2018–to get the latest updates on one of our favorite CMSs, find inspiration, and get our hot-chicken fix. Here are a few of the things we took away from this year’s conference.

1. “Clients buy solutions not code.”

Software wizard Vladimir Roudakov reminded us that no matter how impeccable and innovative our code looks, what’s most important to our clients is that our code solves the problems they’re facing. It was a great message to ground us throughout our time in Nashville.

2. By 2020, there will be more than 50 billion connected devices
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3. Most traffic on the internet is non-human

Developer advocate Emily Rose made a pretty compelling case for why we’ll be developing for humanoids in the not-so-far future. With 61% of the internet made up of bot traffic and connected devices estimated to outnumber people 6:1 in two years, that’s a concept that’s hard to argue with.

4. Increasing page speed by one second can increase conversion by 27%

Google announced that by July 2018, pagespeed will be a ranking factor for mobile searches. For businesses to reach that coveted first position in the search engine, they’ll need to make sure their site loads lightning fast. And the reward—a big bump in conversion rate—will be worth it.

5. Drupal makes big dreams a reality

To celebrate the total solar eclipse, Miles McLean and Ken Fang used Drupal to create a once-in-a-lifetime viewing experience, integrating more than 20 video feeds and real-time tracker. Forty million people used the tool to see the solar eclipse.

If you’re looking to do big things with your website, drop us a line.

This blog was posted by Jeff on May 2, 2018.
Jeff Umbricht

About the Author

Jeff Umbricht

Jeff is an Illinois native with a passion for web development. Making code into great things drives him every day. He’s often busy building awesome experiences for Sandstorm clients, and there’s a high probability that he’s rocking out to metal while he codes.

Sean
Website vulnerability to hacks

Whether it drizzles or pours, it’s good to be carrying an umbrella.

Back in 2014, Drupalgeddon rained cats and dogs.

Drupal released a critical security update on October 15, 2014 with express directions to address the vulnerability within seven hours of the release. Unfortunately, a large number of system administrators didn’t grab their umbrellas, and—to stretch this metaphor to its limit—they got soaked. It was a wake-up call, to say the least.

So four years later, when Drupal released a similarly critical security update that many people called Drupalgeddon 2.0, the admin community was prepared. At Sandstorm®, we started planning right after the announcement, and when the update was released, we secured more than 30 sites in a single afternoon.

But we’ve always understood the importance of taking security updates seriously, whether it’s 2014 or 2018. Because staying on top of these updates is just one easy way to keep your systems safe. And as recent hacks and data breaches like those from Saks and Lord & Taylor continue to show, your safety is under constant attack.

So what else can you do to keep your site as safe as possible?

1. Move your site to HTTPS

More than half of internet traffic is now encrypted, which is great news. Having your site use HTTPS (SSL/TLS) helps protect against session hijack attacks, because all traffic between your server and the client is encrypted.

This is such a boon to security that Google has been talking about penalizing sites that don't use HTTPS. Most notably, the Google Chrome browser will start indicating sites without HTTPS as insecure, starting in July 2018. Just one more reason to get a move on.

2. Take charge of your passwords and access

A major line of defense for any infrastructure is good management of credentials. As individuals and institutions, we now have a number of tools at our disposal, such as password managers, policies, etc.

But what is often forgotten is to consistently and comprehensively review who has access to your systems. As a result, old employees still have access to sites and accounts, creating vulnerabilities that are just waiting to happen.

3. Keep your server and applications up to date

When security updates are released, they represent known vulnerabilities. It’s imperative to apply the updates immediately, or risk leaving a door open for malicious activity.

Ensure that your server is applying updates on a regular basis and that your web applications are updating any relevant frameworks or libraries. An ounce of prevention is much more cost efficient than trying to recover from a compromised server or application.

4. Ensure you have frequent backups

If something ever does happen, you want to be able to roll back to a safe state. That’s why it’s so critical to make sure your servers and your application have automated backups.

Most hosts offer backup services for a small additional fee, and you’ll want to ensure that these are configured and working.

5. Proactive threat management

Be proactive. Start a conversation with your host provider about threat management, and ask about automated systems that look for irregular traffic. Ask your web vendor about how code is managed on the server, and spend the time to find a solution that’s right for your organization.

Still not sure how you can stay protected? Sandstorm can help! Feel free to drop us a line, so we can help ensure your site is secure.

This blog was posted by Sean on April 12, 2018.
Sean Fuller

About the Author

Sean Fuller

As Technology Director, Sean is a hands-on developer and technical lead on projects. He works with design and strategist teams from kick off through launch to plan, design and execute technical solutions for client projects. 

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Emma Thompson
DCLI Site Launch Makes Waves in Transportation

Over the past several years, DCLI has transformed itself and the intermodal transportation industry. As the largest provider of chassis in the U.S., they’re renowned for their industry-leading technology and logistics expertise.

But DCLI’s web and marketing presence was hindering the company’s growth. That’s why they turned to Sandstorm®.

Engaging Tool Increases Revenue

DCLI first asked us to help them solve an interesting challenge: reduce the burden of high sales-call volume while increasing revenue among potential clients. We jumped at the opportunity.

Through intense collaboration, we were able to develop an automated quote tool that seamlessly integrated into DCLI’s website. The result? Within the first month of its launch, the quote tool generated 49% of all marketing-influenced revenue.

Confident in our ability to deliver proven results, DCLI shifted their focus to two even more ambitious initiatives:

  • Creating marketing campaigns where none had previously existed
  • Designing and developing a new website to showcase their revamped brand

Building Creative Campaigns From the Ground Up

DCLI came to us with aggressive marketing goals. To help them achieve their objectives, we held a marketing workshop with key members of the company. This allowed us to gain insights into their business, and collaborate on a value proposition and strategy statement that positioned DCLI as the most agile intermodal partner around.

Building on this strategic foundation, we created ad concepts, event collateral, infographic, and sell sheets that drove the DCLI brand forward. Most important for DCLI, we implemented tracking within creative so they can begin measuring return on ad spend.

But our most ambitious collaboration was completely redesigning and developing DCLI’s website.

Reimagining DCLI’s Digital Presence

Creating DCLI’s new website engaged nearly every aspect of our expertise. Our unique approach benefitted DCLI in several ways.

Better Targeting of Customer Verticals

DCLI needed their website to talk to five separate user groups—motor carriers, ocean carriers, non-vessel-owning common carriers, beneficial cargo owners, and domestic shippers. We designed every aspect of the new website with these users in mind, making it easy for them to self-identify and find the tools and information that matter most to them. We even traveled to one of the nation’s largest terminals so we could showcase the breadth and depth of DCLI’s expansive chassis fleet to potential customers.

Content Optimized for Search Engines

To enable DCLI to capture as much organic traffic as possible, we analyzed current traffic and performed competitive keyword analysis. This allowed us to optimize all content across the new website, which resulted in a 27% increase in organic traffic in the first two months of the launch.

Integrating Marketing Automation

To capture leads at key touch points, we needed to successfully integrate the Pardot CRM platform. That required setting up tracking codes, incorporating the Pardot plugin within the CMS, and styling a custom form template within the CRM. The solutions were a huge success for DCLI, and in the first day of launch, the integration resulted in 7 leads.

In the wake of the successful launch, we’re continuing to test and optimize, and collaborate with DCLI to identify new opportunities across sales and marketing that elevate their brand.

We’re thrilled to help DCLI spotlight all of the innovative ways they help their customers keep cargo moving. See the new DCLI website for yourself!

This blog was posted by Emma Thompson on March 20, 2018.
Emma Thompson

About the Author

Emma Thompson

As an Associate Digital Strategist, Emma has a background in ad sales and a desire to create strong brand identities.

Sandy
Just Launched: Kentico Website for Beloved Household Products, CLR® and Tarn-X®

Jelmar is most recognized for its broad range of cleaning products (CLR and Tarn-X) that have helped solve some of the toughest household cleaning problems... maybe you've seen their commercials to clean your showerhead?

The CLR Brands website was outdated and virtually unusable on a mobile device. There was also a great deal of confusion across the brands – parent company, Jelmar vs its flagship products (CLR and Tarn-X) and related products. The site did not provide a cohesive experience, nor was it intuitive for consumers visiting the site for more information or where to buy CLR or Tarn-X products. It also did not properly serve the needs of its distributors and retailers. Given the brand structure and Jelmar’s drastically different audiences, it was critical to have a modernized user experience that was cohesive while providing variations based on the two distinct user groups. Sandstorm was challenged with reinvigorating and personalizing the CLR brand experience integrating social, digital, marketing automation and the website; as well as utilizing technology to drive better business decisions – which is why the Kentico EMS content management system was ultimately selected.

Based on our in-depth user research, one of the primary goals for consumers was to identify where they could buy CLR products. Sandstorm completely overhauled the “Where to Buy” feature (formerly the Retailer Locator feature, which we renamed based on our usability study results). This tool incorporates a custom Product Search, including radius map in several key areas of the site to improve overall usability – check out the Where to Buy feature here. On the administrative side, Sandstorm developed a product management tool within Kentico, so Jelmar staff can easily manage updates to products in a single location, which propagates throughout the site. In addition, Sandstorm implemented Kentico’s Smart Search to drastically improve the findability of products, "How To" videos, FAQ spec sheets, blogs and news, etc.

Behind the scenes, Sandstorm utilized Kentico’s Staging and Synchronization features to manage development and testing in one environment, user acceptance and content editing in a second environment, and live production in a third, while ensuring that integration of code and content between the sites can always be easily managed and synchronized. From a content migration perspective, Sandstorm utilized Kentico’s import utility and custom scripts to map content into the new site, product details, images and related taxonomy. Sandstorm also leveraged Kentico’s features for tagging, categorization, Google sitemap generation, and other capabilities to improve SEO of the site.

The entire project included a complete redesign, in-depth user research, information architecture, usability testing, UX/UI development, Kentico install/configuration, Kentico web development, content migration, QA testing, analytics and launch. Additionally, upon launch, Sandstorm ran multiple email campaigns using Kentico’s Contact Management and Email Marketing features to deliver messages segmented for audiences interested in retail products separately from products for industrial/commercial uses.

End results? 380% increase in use with a 78% increase in site entrances directly to the new "Where to Buy" versus the previous "Retailer Locator". Overall 12% increase of pageviews, and an 11% reduction in bounce rate – within the first 30 days. Visit clrbrands.com.

This blog was posted by Sandy on January 23, 2018.
Sandy Marsico, Founder & CEO

About the Author

Sandy Marsico

Sandy Marsico is the Founder & CEO of Sandstorm®, a next-generation brand experience agency that turns customer insights into engaging user experiences through our unique blend of strategy, UX design, user research, marketing technology and analytics.

Ron Brown
Ron Brown joins Sandstorm as the company’s newest digital strategist.

After more than four years teaching multimedia to high school students, one of the best parts of being at Sandstorm® is getting to focus on creating campaigns full time again.

I grew up in Dayton, Ohio. After graduating from the University of Cincinnati, where I earned a bachelor’s degree in electronic media and digital communications, I headed west to get my Master’s in Digital Media from DePaul University. While at school, I cut my teeth as a video editor for Onion, Inc., a marketing manager, and operator of my own media company, where I designed logos and websites, coached small businesses through media buying, and developed successful digital and print strategies.

Education is a huge passion of mine, so I became a digital arts teacher to help the next generation understand and utilize the opportunities digital media presents to them. As a teacher, I developed curricula for over 400 students, led workshops, and even managed the school’s online content and social media.

Though rewarding, teaching left me feeling like I was missing something, which is what made Sandstorm such an appealing place to be. Now, I get to help organizations like University of Illinois at Chicago, Crown Holdings, and many more create unique communications that drive engagement.

In my free time—and with a two-year-old daughter, that can be hard to come by—I channel influences such as Malcolm X, Gordon Parks, and Ava Duvernay into projects like a Boondocks Halloween photo series, which I directed and was picked up by Buzzfeed and other online publications.

This blog was posted by Ron Brown on January 15, 2018.
Ron Brown

About the Author

Ron Brown

As a digital strategist, Ron is focused on creating campaigns and unique communications that drive engagement.

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