How do you improve upon something you already feel is absolutely, fantastically wonderful? With Sandstorm Design’s annual Guac-Off approaching this Sunday at 4:00pm, this question keeps nudging its way into my head. Let me make this clear: I love guacamole.

I am a frequent visitor of the many awesome Mexican restaurants all over Chicago, and I have yet to try a guacamole I didn’t like. The flavors and textures span such a wide range with so few ingredients – smooth avocado, sweet onion, bold cilantro and tangy lime paired with salty corn tortilla chips. How could I possibly enhance such a winning equation in order to win our marketing firm’s Guac-Off? And as the newest member of the team at Sandstorm Design, I must say, I am certain my competition is steep.

Creativity is, after all, how we use marketing and web design to improve upon already excellent brands. Even as a newcomer it is quite apparent to me that taking something great and making it better is what our marketing firm does everyday. So I can only imagine what this team can do with a couple avocados! Lucky for me, I love guacamole just a smidgen more than I love winning. So even if my dish doesn’t win, my tummy most definitely will.

Karen Boehl

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