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joshua sovell
Joshua Sovell

As the Marketing Manager Joshua is in charge of crafting the Sandstorm narrative via compelling blog content and community engagement.

Responsive web app

While it would have been easy to take a don’t-mess-with-success approach, our warrior spirit drove us to collaborate with a large insurance company's federal employee program to further optimize their existing responsive web application (which we built a year earlier) to continue to increase online enrollment.

We started with a thoughtful review of their Google Analytics and conducted a heuristic analysis of the app. This allowed us to dig into the data analytics and find new opportunities to improve the application. Combine that with our existing expertise in the FEP program, and we were able to make some adjustments and update the overall interface to provide their users with an even more intuitive tool to help them find a benefit plan that fits their needs.

Sandstorm® is ready to help you develop a web app to convert your users.

This blog was posted by Joshua on October 19, 2016.
joshua sovell

About the Author

Joshua Sovell

As the Marketing Manager Joshua is in charge of crafting the Sandstorm narrative via compelling blog content and community engagement.