In 2017, people are more engaged with video than ever before. Content might be king, but video is the king’s hand.

Visual Content Is Up

You want someone to read your tweets? Include a visual.

Across the board, posts that have images or video just perform better. It’s why Twitter and Facebook not only let you add an image, they often auto populate the main image from your shared article into the post.

And users can’t get enough. According to Hubspot, 43% of users want more video, and marketers say it has the best ROI.

Businesses Are Catching On

According to Vidyard, 85% of businesses have staff and resources for producing video. And those videos serve a wide range of industries and purposes. Technology and manufacturing companies produce the most videos, which makes sense considering that most videos are demos, tutorials, and testimonials.

At Sandstorm®, our creative team has experience in video creation, and we’ve created video for several of our clients.

Keep It Short and Sweet

Attention spans aren’t getting any longer—at least according to a study from Microsoft that says our attention spans are shorter than a goldfish—so there’s no need to make lengthy videos. Most videos should be less than 3 minutes—with the exception of product demos, which can be longer. Nobody’s cozying up with popcorn to watch your video; they want to see it and move on to the next.

Could a video be right for your company? It all depends on your brand and your audience, but video can be a simple way to easily and quickly introduce your company, products, services, or even highlight your culture. Let us help you tell your brand story through video.

Jason Dabrowski

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