About the Author

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Holly Brinkman
Holly Brinkman

Holly's title at Sandstorm Design is Strategy, Research, and Writing, as she does a little bit of everything. She loves clever advertisements, strong brands, social media, and intuitive web sites.

The idea of Google advertising on TV is a little weird to me. They’re a search engine, and the leader in their industry...what do they need to advertise for? But when I saw the first commercial in their “Search Stories” campaign, I was very impressed. They took something as quick and trivial as a 20-second search, and demonstrated the monumental impact that it has on a person’s life.

Before learning search engine optimization and working at an interactive marketing agency, I never really understood the importance of search engines. But in today’s world, Google is the first place that most people turn for literally every decision they make. If you have a question, odds are that Google can answer it.

And that is a really important thing. Because in doing so, Google, a search engine that is mathematically pulling data based on relevance, obtains a persona and a voice. It’s your trusted advice-giver, resource, and industry-expert for everything life throws your way. And it knows me so well! Today, I found this fun little tool that lets you create your own Google Search Story. I built a quick one about a user’s first experience with Sandstorm Design. Check it out, and please share your stories with us too!

This blog was posted by Holly on October 21, 2010.
Holly Brinkman

About the Author

Holly Brinkman

Holly's title at Sandstorm Design is Strategy, Research, and Writing, as she does a little bit of everything. She loves clever advertisements, strong brands, social media, and intuitive web sites.