Sandy Marsico is the founder & CEO of Sandstorm®, a digital brand experience agency that turns consumer insights into engaging user experiences through our unique blend of data science, brand strategy, UX and enterprise-level technology.
Web development for content management: which content management solution is right for you?
Successful content marketing requires a content management system that is easy to navigate, easy to update, allows for the organic search engine optimization, and organizational growth. Sandstorm's web development team builds websites in the fastest growing, enterprise-level, category-leading content management systems based on our clients' budget and functional requirements:
Drupal Web Development and Content Management Services
Drupal is an enterprise level, open-source (no licensing fees), web content management system in use by a wide variety of organizations from Forrester Research and the American Library Association to The White House and Zappos. Drupal’s robust functionality is provided by thousands of modules, which are freely available from Drupal.org. Drupal easily integrates with Salesforce, Hubspot, Silverpop, and social media APIs, along with learning management systems (LMS) and association management systems (AMS) and is perfect for large data integrations. Sandstorm's team of web developers have selected and compiled the most commonly used modules into our customized installation and develops in a responsive code base, displaying an optimized user experience across all devices.
Kentico Web Content Management and Development
Kentico is an easy-to-use, marketing-friendly, fully integrated ASP.NET CMS, E-commerce, and Online Marketing platform so you can optimize your digital customers’ experiences fully across multiple channels. With advanced workgroup collaboration and customizable department-specific pages, Kentico lets you easily manage and deliver a consistent customer experience across multiple channels and devices. With Web Analytics, Lead Scoring, and Marketing Automation you can nurture leads, and analyze and optimize your campaigns to deliver the right message to the right person at the right time. With out-of-the-box support for forums, blogs, groups, and more, Kentico helps you build active communities for even greater brand advocacy. It's great for large scale web implementations with complex integrations into Sharepoint and Salesforce too.
HubSpot COS Web Development
HubSpot's Content Optimization System (COS) delivers a personalized user experience perfect for inbound marketing (you need to be a HubSpot customer to use their tool). It's both a content management system and a personalization system built into one. Using the HubSpot COS, we can deliver both content and images based on the user's behaviors (via email and on the web). It's your inbound marketing platform with landing pages, blogging software, and smart content for more relevant user experiences.