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Amanda Heberg
OTA Drupal 8 website

The Orthopaedic Trauma Association (OTA) is the authoritative source for the treatment and prevention of musculoskeletal injury. So when they came to us with an underperforming website, we made sure they got the best treatment possible.

The Challenge
OTA’s website exhibited a lot of the traditional symptoms of an aging online presence: disorganized content, a lack of information architecture (IA), overall poor member experience, and outdated design and functionality. They were struggling to come up organically in search and it was critical that OTA engage a partner who could quickly get them where they should be in site rankings, and keep them there. OTA planned to rely upon their selected partner not only to redesign their site, but also to help them maintain their site moving forward in a manner that would promote SEO. 

The Solution
Based on OTA’s website goals, technical requirements, API integrations, SEO concerns and content authoring needs, we determined that Drupal 8 would be the recommended content management system (CMS) for the OTA team. With Drupal, we were easily able to implement single sign-on (SSO) through OTA’s association member platform—ACGI. And by utilizing Apache Solr Search, we were able to make the search more robust throughout the site – improving the overall user experience for members. 

To improve the overall usability of the site, and increase organic search rankings, we conducted keyword research and analysis to identify heavily searched terms applicable to their industry, and built the sitemap, navigation and information architecture around the research findings. We designed with user experience (UX) best practices while creating consistent branding throughout the site—expanding the color palette, identifying fonts the OTA brand could differentiate with, and utilized custom imagery. Altogether, this made content easier to find for users and easier to update for the association. 

The Results
Within the first month after launch, OTA’s new website experienced unprecedented results:

  • 986% increase in traffic from Google
  • 497% increase in organic search traffic
  • 54% increase in new users
  • 65% increase in pageviews
  • 22% decrease in bounce rate​
“Planning and implementing a website redesign can be a momentous undertaking, especially for a small staff association. Sandstorm could not have made the process easier for our team.

Their exceptional technical and creative talent, along with the high level of customer service provided throughout the project, made the process as seamless as a website redesign can be. And our new (and very much improved) website has been well received by the Orthopaedic Trauma Association (OTA) membership!”

– Kathleen Caswell, CAE, Executive Director

Visit the new site: https://ota.org/

This blog was posted by Amanda Heberg on January 2, 2019.
Amanda Heberg

About the Author

Amanda Heberg

As the VP, Business Development, Amanda leads new business development, sales, partnerships and marketing strategy across Sandstorm. Amanda collaborates closely with new clients to build strong, long-lasting partnerships while aligning Sandstorm's capabilities to solve client business problems.

Amanda Heberg
Amanda Heberg

As the newest addition to Sandstorm®, I’m thrilled to be a part of a Chicago-based company that has experienced such amazing organic growth. I’m excited to bring my experience implementing disciplined sales and marketing processes for other organizations to Sandstorm, and building upon the great work the team has done to further grow the business.

One of the reasons I joined Sandstorm was the people. Warrior Spirit isn’t just a catchy name; it’s a real spirit that employees truly embody. Culture is key here, and it’s apparent from the moment you walk through the doors.

I’m energized by the work. I have traditionally worked for companies that focus on the implementation side of technology projects. Sandstorm has a great ability to bridge the gap between executing the strategy (creative thinking) and successfully implementing the technology. I’ve found that firms are usually strong in one or the other, but Sandstorm has found the right balance, which leads to successful projects and happy clients.

I have a long history working for large consulting firms and small start-ups, including experience leading sales and business development for consulting firms—specifically, developing relationships with new and existing clients and industry partners. I also have extensive experience advising on strategy, implementation of web content management (WCM and CMS), cloud-based solutions, and custom development for clients ranging from Fortune 1000 to small nonprofits and associations. Sandstorm provides the perfect forum for me to share these experiences and help us grow and scale, while attracting innovative projects and clients, and fostering strong relationships.

When I’m not busy at Sandstorm, you can find me hanging with our three kids—our five-year-old daughter keeps us quite busy! Our two older kids are in college, and our daughter plays college basketball, so we take as many family road trips as we can to watch her play.

We also love drinking wine and craft beer, traveling often, and having friends and family over for get togethers!

This blog was posted by Amanda Heberg on April 19, 2017.
Amanda Heberg

About the Author

Amanda Heberg

As the VP, Business Development, Amanda leads new business development, sales, partnerships and marketing strategy across Sandstorm. Amanda collaborates closely with new clients to build strong, long-lasting partnerships while aligning Sandstorm's capabilities to solve client business problems.

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