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Will
Sandy Marsico spreads holiday cheer on Vistage.com

Sandy has a featured post on Executive Street, the Vistage blog. “3 tips to designing a holiday party that your employees will love” is all about Sandy’s (and Sandstorm’s) unique approach to celebrating the season successfully.

Happy Holidays (and have a great holiday party)!

This blog was posted by Will on December 18, 2015.
Will Biby

About the Author

Will Biby

Will wears many hats at Sandstorm. From writing web content to executing social media strategies, he is quick to act and insistent on a job done right. Will enjoys writing, so expect to hear from him often on the blog.

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Will
Wall Street Journal and Vistage interview of Sandy Marsico, Sandstorm

Wall Street Journal and Vistage interview of Sandy Marsico, CEO of Sandstorm®

This blog was posted by Will on October 15, 2015.
Will Biby

About the Author

Will Biby

Will wears many hats at Sandstorm. From writing web content to executing social media strategies, he is quick to act and insistent on a job done right. Will enjoys writing, so expect to hear from him often on the blog.

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Will
Sandstorm is one of Chicago’s Best and Brightest Places to Work

Sandstorm is proud to be one of “Chicago’s 101 Best and Brightest Places to Work For” as named by the National Association for Business Resources.

It’s wonderful to be honored for something we’ve been passionately striving for – making Sandstorm the best place to work! Of all the small businesses in the Chicago area, we are in the Top 50. The selection process looks at all aspects of business including: compensation, recruitment, achievement and recognition, work-life balance, and more.

“It is rewarding to see that we excel at employee enrichment and engagement. 'Learning and Sharing' is a core value for us,” says our CEO, Sandy Marsico. “Every day Sandstormers grow and pass along their knowledge to other creatives, developers, and strategists.”

We also scored particularly high in strategic company performance. Our entire team is aligned to move us and our clients forward every day. Our consultative approach is always thinking about the latest digital trends and how to find white space opportunities for our clients.

It’s been an amazing year for Sandstorm. This honor is on top of being one of Chicago’s Coolest Offices, Crain's B2B Top Interactive Agency, and a Top 50 Gen Y Employer, too.

If you are a rockstar developer, UX designer, or strategist, contact us. We’re a growing agency, and we would love to see what we can do together.

This blog was posted by Will on July 1, 2015.
Will Biby

About the Author

Will Biby

Will wears many hats at Sandstorm. From writing web content to executing social media strategies, he is quick to act and insistent on a job done right. Will enjoys writing, so expect to hear from him often on the blog.

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Will
Sandstorm had fun with these Stanley Cup-cakes

Everyone at Sandstorm is excited about the Chicago Blackhawks winning their sixth Stanley Cup! 

As we’ve all anxiously watched games throughout the season(s), we noticed something familiar. (No, not “Chelsea Dagger.”) The Hawks display core values similar to ours. (If you need a reminder they are: Learning and Sharing, Warrior Spirit, and Have Fun) We haven’t changed our business to be more hockey-centered, but the connections between our winning formula and theirs is pretty clear. 

Learning and Sharing

The Hawks are always training. They’ve never rested on their laurels from past wins. They don’t rely on their skill and natural talent. Every day they’re practicing and training to be a stronger and more agile team. They’re studying their past games to improve their performance and to make note of what their competition is doing.

Some of them have been at this for a long time, consider the coaching staff. Everyone has an experience or expertise that they can share with their teammates to help them improve.

Warrior Spirit

How much do I have to say about this? HAVE YOU EVER WATCHED THEM PLAY?!

They take every game seriously, and they have each other’s back. They’re a team first and foremost. There are stars (the ones on commercials and billboards), but on the ice they are all working toward the same goal. 

Everyone is putting out their best to win, not for themselves, but for the whole team. Look at Duncan Keith logging over 715 minutes in the postseason. Goalie, Corey Crawford shutout 25 goal attempts in Game 6 of the finals alone. That’s a LOT of Warrior Spirit. 

Have Fun

After all the hard work they’ve put in this season, now is the time to have fun. Following the intensity, the team can finally unwind. If you’ve seen the news this week, you’ll know that they have, too, in clubs, parties, and the friendly confines of Wrigley Field.

Yesterday they’ve had a ticker-tape parade through downtown Chicago with at-capacity rally in Soldier Field. They have the attention of the city and the world, and they all get the opportunity to share their excitement and win with their day with the Stanley Cup at a venue of their choosing. Many choose to go to their hometowns to share with their families and friends.

Getting to the Cup

All of these factors come together to win. We at Sandstorm don’t have a cup we’re aiming for, we just want to do good work for good people. While we’re not in the national spotlight, we work just as hard together to make great things happen. Whether it’s a responsive website or a rebranding project, our team is working to make our clients scream “GOOAALLLLLLLLLLLL!”

[Our image for this post is of delicious Stanley Cup-cakes that Alicia brought in from Bennison's. Celebration never tasted so good!]

This blog was posted by Will on June 19, 2015.
Will Biby

About the Author

Will Biby

Will wears many hats at Sandstorm. From writing web content to executing social media strategies, he is quick to act and insistent on a job done right. Will enjoys writing, so expect to hear from him often on the blog.

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Will
Capturing Sandstorm’s “Cool” to Become One of Crain’s Coolest

Did you hear?!!! Crain’s Chicago Business Magazine chose Sandstorm as one of Chicago’s Coolest Offices. It’s a big honor, and it was a lot of fun to get us nominated (and ultimately chosen). The nominations took place over social media and required a lot of pictures (you can see most of them on our Instagram account).

I worked with Nathan (he’s got a nice camera), and I went to town. Our office is cool as it is, but it’s chock full of easter eggs. The team all have fun trinkets on their desk (or in my case a whole bunch of bric a brac). We also have a lot fun details around, too, such as samples and our chandeliers (check out our “Purple Palace” and “Cheese Room”). I thought about interesting angles and lights and got some pretty cool shots, so cool that we got selected ;).

I really loved getting to play around and show off our awesome space (I especially love the up-close shot of Megan’s solar powered toys). With an expansion underway and more cool things to come, I’m sure we’ll catch some attention for our coolness next year, too. (I’ve already got some ideas.)

This blog was posted by Will on December 9, 2014.
Will Biby

About the Author

Will Biby

Will wears many hats at Sandstorm. From writing web content to executing social media strategies, he is quick to act and insistent on a job done right. Will enjoys writing, so expect to hear from him often on the blog.

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Will
An “Investment” in Rebranding: A Little Collaboration Goes a Long Way

One project I particularly enjoyed being a part of is the marketing for Ellwood Associates. In case you didn’t know, Ellwood delivers thoughtful investment consulting for endowments, healthcare, high-net-worth individuals, and families.

This year Sandstorm reimagined their brand based on extensive user research we conducted in 2013. (I was involved in that part of the project, too.) As the creative team worked on logos and brand boards, I got the opportunity to work alongside Ellwood to revise all of their web content. Based in their positioning, we crafted a voice and tone for the brand that represent their extremely thoughtful approach.

Being active in the research portion of the process, I knew the audience’s needs and I knew how they spoke–literally, I heard how they talked about their businesses through the interview. It was rewarding to build website content after being involved with every step along the way. This has resulted in clear and thoughtful copy that meets Ellwood’s needs, user needs, and best practices, too.

As a thoughtful client, their attention to detail with marketing echos their attention to detail when consulting for their clients. I’m excited for the launch of this new brand and to see how their new marketing efforts impact both their business and the marketplace.

This blog was posted by Will on December 4, 2014.
Will Biby

About the Author

Will Biby

Will wears many hats at Sandstorm. From writing web content to executing social media strategies, he is quick to act and insistent on a job done right. Will enjoys writing, so expect to hear from him often on the blog.

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Will
Time for your close up
This blog was posted by Will on September 5, 2014.
Will Biby

About the Author

Will Biby

Will wears many hats at Sandstorm. From writing web content to executing social media strategies, he is quick to act and insistent on a job done right. Will enjoys writing, so expect to hear from him often on the blog.

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Will
Say cheese!
This blog was posted by Will on August 20, 2014.
Will Biby

About the Author

Will Biby

Will wears many hats at Sandstorm. From writing web content to executing social media strategies, he is quick to act and insistent on a job done right. Will enjoys writing, so expect to hear from him often on the blog.

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Will
At the "fire" side
This blog was posted by Will on September 10, 2014.
Will Biby

About the Author

Will Biby

Will wears many hats at Sandstorm. From writing web content to executing social media strategies, he is quick to act and insistent on a job done right. Will enjoys writing, so expect to hear from him often on the blog.

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Will
Catchin' some rays...

Check out our fun collection of solar powered office mates.

This blog was posted by Will on August 26, 2015.
Will Biby

About the Author

Will Biby

Will wears many hats at Sandstorm. From writing web content to executing social media strategies, he is quick to act and insistent on a job done right. Will enjoys writing, so expect to hear from him often on the blog.

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