Driving Recruitment with a Research-Led Web Redesign for Crown Family School
We partnered with the University of Chicago Crown Family School to redesign its website—creating an accessible, research-driven digital experience with flexible landing pages, intuitive navigation, and interactive tools to showcase programs, research, and faculty.
The University of Chicago Crown Family School of Social Work, Policy, and Practice is one of the top graduate schools for social work in the world, advancing a more just and humane society through research, teaching, and community engagement.
After a major rebrand, Crown Family School needed a new website that reflected its elevated identity, strengthened recruitment, and unified messaging. The outdated Drupal site was difficult to navigate, lacked flexibility for marketing needs, and did not effectively showcase the school’s programs, faculty, and research.
- Translate the new brand into a compelling, accessible web experience.
- Create a content strategy that drives awareness and engagement.
- Simplify navigation and user journeys for prospective students, faculty, and partners.
- Provide the marketing team with flexible tools to quickly spin up targeted landing pages.
- Conducted stakeholder workshops, user interviews, and usability testing to guide the site structure and design.
- Developed robust content and SEO strategy to enhance visibility and reach.
- Designed immersive, brand-aligned landing pages with reduced navigation and high-impact CTAs.
- Created structured data templates for faculty profiles, course catalogs, research listings, and events to ensure consistency and discoverability.
- Built a fully accessible, responsive Drupal site that reflects Crown Family School’s research and impact through visuals, storytelling, and navigation.
- Implemented a Curriculum Map tool for self-guided program planning.
- Integrated events with LiveWhale and created a powerful course catalog search by degree, sequence, and topic.
- Developed a landing page content type allowing the marketing team to launch campaign-specific pages quickly and within brand guidelines.
For Crown Family School, users wanted a centralized hub for student information and non-academic resources. This became our student life section of the site. By integrating user research into every stage of the redesign, we built a site that not only reflects Crown Family School’s academic prestige but also functions as a powerful recruitment and engagement tool. The flexible landing page system ensures their marketing team can respond quickly to campaign needs while staying on brand.
Crown Family School Success
The new Crown Family School website unifies brand, content, and functionality into an accessible, research-driven digital experience. Prospective students, faculty, and partners can now easily find what they need, while the school’s marketing team has the tools to keep the site fresh, targeted, and impactful.
