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Karen Boehl
Karen Boehl

Karen does a little bit of everything – webmaster, social media manager and search engine optimizer. She can most often be found on Twitter, in the Usability Lab, or happily buried in the Drupal admin menu.

Back in September, Kevin Thau, Twitter’s VP for business and corporate development, announced that Twitter is not a social network. This got a lot of buzz in the blog (and micro-blog) community, but clearing up the labeling of Twitter is most relevant for people not familiar with it. They're the ones who don't know what it is. And if you come into it with a social network/Facebook mindset, you’ll only get frustrated and feel disappointed. Only Facebook can do Facebook. You have to approach this part of your social media strategy with a Twitter mindset.

So, what is the Twitter mindset? What do you DO on Twitter? It's very simple:

  1. Share – Facebook is about sharing who you are, Twitter is about sharing what you’ve found. Use bitly, tinyurl or any of the other little link web sites to share the articles, blogs and web sites you like, and add a little comment about why.
  2. Reply – While it might not be a social network, Twitter is a social place. Engage in conversation. It’s fun and easy!
  3. Retweet – If you simply want to pass along a tweet you found interesting without adding a comment, click the retweet option. You can also retweet the traditional way, by copying and pasting it, and adding “RT @(insert author’s username)” in front. In the few characters that are left, add your own commentary.

The best advice is to just dive in. Once you see how others are tweeting, you’ll get it. And don’t forget to follow our Chicago marketing firm @SandstormDesign!

This blog was posted by Karen on January 26, 2011.
Karen Boehl

About the Author

Karen Boehl

Karen does a little bit of everything – webmaster, social media manager and search engine optimizer. She can most often be found on Twitter, in the Usability Lab, or happily buried in the Drupal admin menu.