As a growing marketing firm, it feels like we're always adding new services, new staff, new processes, new clients and new creative ideas on how we can integrate marketing across all media. Social media marketing is no different. A company really needs to have a strategic plan, a well positioned message, and an appropriate voice and tone before they start chasing their customers and prospects to become their friend, fan or follower. Social media can really help define a company's personality unlike any type of media we've had in the past - so use it wisely my friend, fan and follower...
This weekend is the Avon Walk for Breast Cancer in Chicago. Volunteers walk along the lakefront 26.2 miles on Saturday, and 13.1 miles on Sunday. Part of our efforts to give back to the community include our sponsorship of local events (like this weekend). In addition, we're always in the midst of an annual report design for one of our favorite local non profits. :) I am really proud of the difference we have made over the years - humbled and proud.
Sandstorm Design officially has over 1,000 followers on Twitter now! From wishing one of our employees a happy birthday (go Alma!), sharing the latest words we've added on Marketing Addictionary and random social networking tips, people are following Sandstorm and getting to know who our web design company is from the inside out. Now I owe Holly Potbelly - her social media goal has been achieved with 1,000 followers :)
I had a creative block for today's blog entry, but I really wanted to write. Alma popped into my office, so I asked her for some ideas (this is a very common scenario here at Sandstorm... I have an idea, or at a loss for one, and the staff member in the closest proximity to me gets "chosen" to help brainstorm the solution). She jumped right in and rattled off like 5 ideas, and the one that struck me the most was her perspective about how unique we are in how we openly share ideas here - and that anyone can add insight and make a contribution. Some may say this is an inefficient use of time... these random unplanned idea-dreaming water-cooler conversations, or is it really one of the perks about working for a boutique?
Last night we had our 3rd class in our 8 month program where we had a pretty interactive discussion about the five stages of business growth. We broke out into teams that were in the same growth mode, and shared personal stories on how we each got there. My favorite part of this SBA e200 group so far is hearing the personal stories of each CEO - how they got started, what factors motivated them, and what risks they took to get here.
Each CEO has their own story of courage, recognized opportunity and personal growth. I bet this group would make a great twitter novel... (hmm, note to self). But I wonder how much time that novel would take away from me working on building our web design company.
Our tweeting has generated a new business lead for us today! At 500 followers and counting (Holly has a personal goal of getting us 1000) our web design firm has hit a point where we can track our tweeting to a lead. And it is a good qualified lead - perfectly matched for our usability expertise and in the green industry. Stay posted as we continue to build our social media strategy and track the results.