Sandstorm's Speaking at ASAE MMC+Tech 2026

Rethinking Content Value for Member Engagement and Audience Growth

Date: Thursday, May 28, 2026 
Time: 3:15 pm to 4:15 pm
Room: 152B

If you have ever led a website redesign, you know it can feel like building the plane while flying. Between shifting technology, AI buzz, tight budgets, and plenty of opinions, it is easy to underestimate what it really takes to deliver a modern digital experience. Four website and CMS industry partners—friendly competitors who have seen a lot— share stories, surprises, and lessons from helping associations navigate complex redesigns and land on launch day with a site their members will actually use. Hear what has changed, what still works, and the smart moves to make before you begin. Leave equipped with the knowledge to plan and execute an association website redesign with confidence so the project stays on track, on budget, and on time.

Learning Outcomes

• Identify critical steps, roles, and decisions that shape a successful, member-centered website redesign.
• Adopt practical project management techniques to prioritize tasks, support team well-being, and avoid project derailers.
• Determine when and how AI tools can streamline content, workflows, and user experience—and when to rely on human judgment.

The Ultimate Website Redesign Survival Guide: Insider Tips from Website and CMS Experts

Date: Thursday, May 28, 2026
Time: 3:15 PM - 4:15 PM
Room: 152B

If you have ever led a website redesign, you know it can feel like building the plane while flying. Between shifting technology, AI buzz, tight budgets, and plenty of opinions, it is easy to underestimate what it really takes to deliver a modern digital experience. Four website and CMS industry partners—friendly competitors who have seen a lot— share stories, surprises, and lessons from helping associations navigate complex redesigns and land on launch day with a site their members will actually use. Hear what has changed, what still works, and the smart moves to make before you begin. Leave equipped with the knowledge to plan and execute an association website redesign with confidence so the project stays on track, on budget, and on time.

Learning Outcomes

• Identify critical steps, roles, and decisions that shape a successful, member-centered website redesign.
• Adopt practical project management techniques to prioritize tasks, support team well-being, and avoid project derailers.
• Determine when and how AI tools can streamline content, workflows, and user experience—and when to rely on human judgment.

Sandstorm is a proud member of ASAE and sponsor of ASAE MMC+Tech 2026