Sandy Marsico is the founder & CEO of Sandstorm®, a digital brand experience agency that turns consumer insights into engaging user experiences through our unique blend of data science, brand strategy, UX and enterprise-level technology.
Our Great Culture is Recognized in Forbes
What Your Employees Want (And How Company Culture Can Give it To Them)
Culture has a huge impact on your brand. It’s something I recently talked about with Forbes, and I’ll shout it from the roof of our office if it helps other leaders avoid learning the hard way like I did.
In Sandstorm’s early days, I discovered just how important creating a positive culture really is. By not focusing on our culture, I ended up not looking forward to working at my own company. But after we took the steps to transform our culture, we added more than 30 Sandstormers to our roster and grew business by 425%. Best of all, I’m absolutely sure that Sandstormers love coming to work every day.
Creating a great culture is as much an art as a science, but it starts by knowing what employees want. A study from PwC shows that these are the four things people want most from their job, and this is how we address them through our unique culture.
1. Job Flexibility
It’s not just Millennials who want flexibility at work; everyone wants a healthy work-life balance. The world’s full of tools that let us work anywhere at any time, so why should we miss our daughter’s first soccer goal or be at the office early after a late-night code deployment?
One of our core values is warrior spirit. To us, warrior spirit means being on an endless crusade to make great ideas a reality and bring out the best in each other. We’re problem solvers, champions, and collaborators who architect client success. And that’s something we do whether we’re in the office or working remote, at work and at play.
2. Professional Development
Career growth is essential to Millennials, and it’s why learning and sharing is another of our core values. If we want to be the best, we need the tools and time to learn how. That’s why we spend thousands of hours every year attending conferences, taking classes, exploring new technologies and trends, and sharing what we learn with each other.
Our senior staff has decades of experience, and they use it to mentor younger members of our team. They’re also active members of the community, sharing their expertise at events and boot camps and speaking at conferences, which helps us discover the next member of our team.
3. To Do Good While Being Great
Reputation matters to clients and employees, and what a brand says and does needs to align. Our mission is to do good work for good people, and we don’t work with organizations we don’t believe in.
We do good outside of work, too. Sandstormers get paid time off each year to volunteer, and we organize volunteer opportunities where we work together at a food pantry or collect for a clothing drive.
4. Have Fun
We’re people, not drones. And nothing builds stronger bonds than having fun together. It’s extremely rare for a week to go by at Sandstorm without there being a birthday lunch or a happy hour. That’s not even counting our super secret events to Cubs games, scavenger hunts, or other outings organized by our Co-Captains of Fun.
And this year I was finally able to give everyone the last week of the year off to go on vacation or spend some much-deserved time with friends and family. I was so happy!
Changing our culture really transformed our business. We can keep growing while making sure our lives are rich, meaningful, and full of fun. And that’s the real reward of focusing on your culture.