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Karen Boehl
Karen Boehl

Karen does a little bit of everything – webmaster, social media manager and search engine optimizer. She can most often be found on Twitter, in the Usability Lab, or happily buried in the Drupal admin menu.

Marketing Firm Guac-Off to Knock Our Socks Off

How do you improve upon something you already feel is absolutely, fantastically wonderful? With Sandstorm Design’s annual Guac-Off approaching this Sunday at 4:00pm, this question keeps nudging its way into my head. Let me make this clear: I love guacamole.

I am a frequent visitor of the many awesome Mexican restaurants all over Chicago, and I have yet to try a guacamole I didn’t like. The flavors and textures span such a wide range with so few ingredients – smooth avocado, sweet onion, bold cilantro and tangy lime paired with salty corn tortilla chips. How could I possibly enhance such a winning equation in order to win our marketing firm’s Guac-Off? And as the newest member of the team at Sandstorm Design, I must say, I am certain my competition is steep.

Creativity is, after all, how we use marketing and web design to improve upon already excellent brands. Even as a newcomer it is quite apparent to me that taking something great and making it better is what our marketing firm does everyday. So I can only imagine what this team can do with a couple avocados! Lucky for me, I love guacamole just a smidgen more than I love winning. So even if my dish doesn’t win, my tummy most definitely will.

This blog was posted by Karen on October 20, 2010.
Karen Boehl

About the Author

Karen Boehl

Karen does a little bit of everything – webmaster, social media manager and search engine optimizer. She can most often be found on Twitter, in the Usability Lab, or happily buried in the Drupal admin menu.

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