Sandy Marsico is the founder & CEO of Sandstorm®, a digital brand experience agency that turns consumer insights into engaging user experiences through our unique blend of data science, brand strategy, UX and enterprise-level technology.
8 reasons outsourcing your marketing makes good business sense
Extend your team and scale your efforts by outsourcing your marketing efforts. Imagine having on-call crazy-talented creatives, writers full of curiosity and wit, incredible UX architects, thoughtful marketing strategists, visionary video producers, and senior-level web developers to allow your team to do what they do best. From creating high-level concepts to executing on your entire marketing plan, our team would love to collaborate with yours!
Benefits of outsourcing your marketing:
- Free your team up to lead, manage, and focus on your company's growth
- Immediately have your marketing team up and running on day 1 (rather than hiring over 60-120 days)
- Access to all skill sets (like having your own in-house marketing firm, writing, design, UX, and web development department)
- Gain insight and perspective on how other companies and industries are solving their marketing challenges
- Work with top talent (agencies attract some of the best creative minds in the industry)
- Minimize HR costs and overhead
- Mitigate employee management
- Accomplish more within your marketing budget with our flexible retainer structures
Examples of marketing that is often outsourced include email campaigns, banner campaigns, videos, marketing collateral, whitepapers, direct mail, trade advertising campaigns, market research reports, e-books, marketing brochures, web analytics reporting, sales enablement tools, videos, annual reports, infographics, trade show booths, SEO & SEM campaign management, and internal marketing communications.